Consumers to Experience Connected Lifestyle at GSMA Mobile World Congre Shanghai 06

Connected Cars, Devices, Drones, eSports, Gaming and Virtual Reality Take Centre Stage at Annual Shanghai Event

Shanghai: Consumers attending the GSMA Mobile World Congress Shanghai will have the opportunity to experience the hottest mobile trends, all in one place. Held from 29 June through 1 July at the Shanghai New International Expo Centre (SNIEC), Mobile World Congress Shanghai features two Connected Lifestyle halls that will showcase the latest products and services, including connected cars, devices, drones, eSports, gaming, virtual reality and wearable technology, among others. Further, Mobile World Congress Shanghai will be held alongside the Shanghai Digital Information Festival and Smart City Expo - Shanghai Pudong, highlighting the intersection of mobile and ICT and the impact on citizens' everyday lives.

Mobile technology touches nearly every part of our daily lives, helping us stay close to family and friends, improve our fitness, monitor our health, manage our homes, make purchases and payments, entertain us, and so much more, said Michael O'Hara, Chief Marketing Officer, GSMA. Visitors to Mobile World Congress Shanghai will enter a world of exciting, interactive experiences and will see firsthand the nearly endless possibilities enabled by mobile.

Living the Connected Lifestyle

The Connected Lifestyle Halls at Mobile World Congress Shanghai (Halls N3 and E7) include an array of event features, exhibition zones and stands, and programmes that bring the mobile life directly to consumers:

GSMA Innovation City

At the GSMA Innovation City in Hall N3, visitors will explore an immersive environment demonstrating how intelligent mobile-connected products and services are positively changing the world around us. The City includes a number of dedicated Connected Zones that focus on specific interests such as sports, automotive, retail and transportation, showcasing interactive demonstrations from partners including Akyumen, DTS, Hangar 18 NOA, Huawei, KT Corporation, MyFC, NAES, nubia, OPPO and Thinfilm. For more information, visit www.mwcshanghai.com/innovation-city/.

The Mobile Gaming Zone @ Mobile World Congress Shanghai

Mobile World Congress Shanghai welcomes all gamers to the Mobile Gaming Zone in Connected Lifestyle Hall E7. A highlight will be the first Mobile World Congress Shanghai Mobile eSports Invitational featuring Hearthstone: Heroes of Warcraft . The competition will run over three days, pitting eight individual Hearthstone players from across China against each other in a battle for supremacy and prizes. In addition to the live audience in the Mobile Gaming Zone, the competition will be streamed via LeTV to approximately 300,000 viewers over the course of the event. Mobile gaming enthusiasts will also have a chance to test their own skills in an interactive mobile gaming area and enter the world of Hearthstone cosplay, bringing heroes such as Jaina Proudmoore, Gul'dan and Anduin Wrynn to life.

Virtual Reality Zone

Mobile World Congress Shanghai visitors will have the chance to check out one of the hottest technology trends today: virtual reality. Located in the centre of Connected Lifestyle Hall E7, the Virtual Reality Zone enables attendees to immerse themselves in an exciting 3D world filled with interactive, 360-degree experiences. Over three days, attendees can experiment with the latest cutting-edge products from companies such as HTC Vive, 51 Wo Fang, Conduct VR and others in the HTC Vive Experience Zone, as well as technologies from major players such as 3Glasses, the Korea Virtual Reality Industry Association (KoVRA), Realmax Technology and others. For more information, visit www.mwcshanghai.com/virtualreality/.

Drones! at Mobile World Congress Shanghai

Drones are at the forefront of a new era of aviation, for recreational use by consumers, but also in business applications such as agriculture, cinematography, fishing, logistics and many others. In Hall N3 at the exhibition, Drones! at MWC Shanghai will showcase a number of drone manufacturers including Skye Intelligence Technology and ZERO TECH Intelligence Technology, as well as our drone flying cage , where attendees will get to see drones in action. For more information, visit www.mwcshanghai.com/drones/.

Devices and Wearables

Connected Lifestyle Hall E7 will also feature the Device City, which will bring top device makers together in one area, including Gionee, Huawei, LePhone, OPPO, Samsung and Vivo, among others. Back at Mobile World Congress Shanghai for a second year, Swiss Fashion Smartwatch Sponsor MyKronoz will put the spotlight on wearable devices, helping attendees to design personalised smartwatches with the watch model, wristband colour and strap pattern of their choice, and giving visitors the chance to win a daily grand prize from MyKronoz.

Across the Mobile World Congress Shanghai exhibition, additional leading companies will be showcasing the latest and greatest products, technologies and services for tech-savvy consumers, including Alibaba, China UnionPay, Cityholic, FashionTV, Ford, Lenovo, LeTV, LG Electronics, Snail Mobile, Sony Corporation, Tencent, Visa, Xiaomi, YAP Company and ZTE. For more information, visit www.mwcshanghai.com/exhibition/.

YoMo: The Youth Mobile Festival

New for 2016, the GSMA is launching YoMo: The Youth Mobile Festival , a fun, free and hands-on educational experience for young people between the ages of 10 and 18. YoMo will run from Wednesday, 29 June through Friday, 1 July in Hall E7 and will include mobile and technology workshops, theatre shows and interactive learning experiences that highlight exciting and rewarding opportunities in the mobile industry. YoMo will offer activities across two zones: the Apps, Games and Multimedia Zone, which includes app and game development, design, photography, video produc

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