Epic Labs LightFlow optimizes the OTT workflows with new tools
30/08/2019
In IBC 2019, Epic Labs llevar a cabo demostraciones pr ctica de c mo su plataforma de v deo LightFlow saca el m ximo partido a la inteligencia artificial y al machine learning de cara a optimizar los flujos de trabajo de OTT mediante la mejora de la calidad de la experiencia and the reducci n de costes, en funci n de los indicadores clave de rendimiento (KPI) y las normas de cada empresa.
En realidad, cada vez que un usuario pulsa play para consumir un v deo a trav s de Internet, hay una gran complejidad que comienza con la naturaleza del propio contenido: es una pel cula de acci n, un deporte, un documental? es VoD o Live? qu dispositivo se est utilizando? d nde est el espectador?
Partiendo de esas premisas y del modelo de negocio (si se trata de un modelo por suscripci n o publicidad, por ejemplo) LightFlow permite adaptar la distribuci n de v deo seg n cada contexto para cada reproducci n.
En la mayor a de los casos, los operadores de OTT tratan este problema con un enfoque nico pero de forma manual. Sin embargo, la propuesta de Epic Labs intenta abordar cada paso del flujo de trabajo de la manera m s est ndar para garantizar que se ajuste a cualquier requerimiento buscando el ideal en t rminos de eficiencia y calidad de experiencia.
Para lograrlo, LightFlow eaprovecha el uso de m tricas de calidad de v deo perceptual and algoritmos de aprendizaje autom tico para optimizar individualmente la calidad de cada uno de sus v deos con la tasa de bits m s efectiva.
Ya que puede integrarse f cilmente en cualquier flujo de trabajo de publicaci n de medios existente, tanto si se integra en un negocio por suscripci n premium, o en la publicaci n de contenido de v deo gratuito basado en anuncios o incluso aprovechando su cat logo de activos de medios en l nea, LightFlow permite incrementar el compromiso de su audiencia a la vez que reduce el coste total de propiedad.
LightFlow utiliza la artificial intelligence para realizar un an lisis inteligente del contenido de v deo (por t tulo o por escena), dando como resultado el mejor rendimiento de la tasa de bits de calidad. Para ello, introduce el concepto de LQIa m trica de calidad de v deo que representa lo bien que el sistema visual humano percibe un contenido de v deo espec fico a diferentes velocidades de bits y resoluciones.
As , mejora la experiencia del espectador y aumenta el compromiso del usuario, a la vez que reduce sus costes de CDN (entrega y almacenamiento) y transcodificaci n en un 30-40% de media.
Pero no es s lo una cuesti n de calidad de v deo. Aprovechando el aprendizaje autom tico y el motor LightFlow, la plataforma proporciona acceso a servicios cognitivos contextuales como el reconocimiento facial, la moderaci n de contenidos o el clasificador de taxonom a.
LightFlow API permite una integraci n r pida y sencilla con su flujo de trabajo de v deo. Epic Labs ofrece un conjunto de APIs f ciles de usar que le permiten centrarse en lo que es realmente importante para su negocio. Todo lo que necesita para integrar su flujo de trabajo de medios con LightFlow son unos pocos pasos sencillos y guiados.
Es de destacar que esta plataforma puede desplegarse tanto en la nube como en las instalaciones. Con una arquitectura modular, cada componente puede seleccionarse de forma independiente e integrarse perfectamente con el flujo de trabajo de v deo existente.
Multi-CDN y DRM Con el objetivo de ampliar el alcance del flujo de trabajo que se puede optimizar, Epic Labs estrenar en IBC 2019 dos nuevas funciones disponibles en LightFlow que ayudar n a las empresas a gestionar sus flujos de trabajo de v deo de forma m s eficiente.
La funci n multi-CDN, anunciada en abril de 2019 en NAB en Las Vegas, ya est operativa. El multi-CDN ayuda a los clientes a optimizar la entrega de contenido de v deo. Las empresas pueden modelar sus reglas de negocio y combinarlas con el rendimiento de la CDN en tiempo real, utilizando ambos criterios para determinar la CDN ptima en cada caso para mejorar la calidad de la experiencia de los espectadores y reducir los costes. Con esta informaci n, LightFlow equilibra la entrega de v deo tanto si desea mejorar la calidad de la experiencia como si desea ser m s rentable. Todo en tiempo real.
La funcionalidad DRM permite a los clientes integrar el proveedor de DRM de su elecci n para proteger los derechos de autor del contenido y evitar la pirater a y los contenidos de distribuci n no deseados, protegiendo en ltima instancia la inversi n del cliente en los derechos de contenido. En la primera versi n, LightFlow soporta a los proveedores de DRM Irdeto (link) y EZDRM (link).
Con estas dos nuevas funcionalidades, LightFlow by Epic Labs gestiona el flujo de trabajo completo de preparaci n de contenidos: codificaci n, empaquetado y protecci n de derechos de autor.
Integraci n con AWS Por ltimo, rese ar que AWS CloudFront est ahora soportado por la funci n LightFlow Multi-CDN. Epic Labs ha ampliado las capacidades de protecci n de contenido DRM, a adiendo soporte para los proveedores de Irdeto and EzDRM.
En el lado de Multi-CDN, LightFlow, que ya estaba totalmente integrado con Akamai and Fastly, ahora ha a adido el servicio de entrega de contenido de AWS (CloudFront). Con estas tres opciones, la funcionalidad Multi-CDN de LightFlow es capaz de entregar flujos optimizados a cualquier parte del mundo. Otra mejora es que el m dulo LightFlow Multi-CDN puede ser utilizado a trav s de APIs o por redirecci n DNS.
En cuanto al soporte de DRM, LightFlow est ahora integrado con los proveedores de EzDRM e Irdeto, soportando toda su gama de m dulos de protecci n: Widevine, Fairp
LINK: | https://www.panoramaaudiovisual.com/en/2019/08/27/lightflow-epic-labs-... |
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