Sir Martin Sorrell to Give Keynote Addre at IBC06

Sir Martin Sorrell to Give Keynote Address at IBC2016 posted: 23/05/2016

Global advertising and marketing guru Sir Martin Sorrell, CEO of WPP, will deliver the Keynote address on Friday 9 September at the IBC2016 Conference in Amsterdam

As one of the most respected global industry leaders, Sir Martin's views are keenly followed on both business and macro-economic issues. In his IBC Keynote, he will talk about the trends driving rapid change in the world of media, together with the critical role of content, data and technology in the 21st-century marketplace.

Under Sir Martin's leadership, WPP has become the world's largest communications services group. It is in the FTSE 100 and employs some 194,000 people (including associates and investments) working across 150 companies in 112 countries. In addition to advertising and media companies, including Ogilvy & Mather Advertising, Y&R and MediaCom, Sir Martin has ramped up WPP's investments in data analysis and advertising technology through Kantar, to better position WPP with the growing power of GAFA (Google, Apple, Facebook and Amazon).

The IBC2016 conference is entitled Transformation in the Digital Era: Leadership, strategy and creativity in media and entertainment . More than 300 speakers are expected to attend the IBC Conference to share insights on key issues at the heart of the entertainment, media and technology sector.

This year's conference includes a new stream, Audiences and Advertising, which will seek to explore many of the changes and trends taking place with how people access and consume content and how all that content is paid for.

Registration for the Conference opens on Thursday 26th May, with early-bird discounted rates available until 15th July.

Sir Martin Sorrell

Sir Martin actively supports the advancement of international business schools, advising Harvard, IESE, the Indian School of Business, the China Europe International Business School and Funda o Dom Cabral Business School in Brazil, among others. Sir Martin is Chairman of IBAC London, IBAC Rome and IBAC Jerusalem.

Recent recognitions for Group: In 2015 Holding Company of the Year at Cannes Lions International Festival of Creativity (fifth year running) and in 2015 Most Effective Holding Company in Effie Global Effectiveness Index (fourth year running). In 2016 WPP was recognised by Warc 100 as the World's Top Holding Company (second year running).

About IBC

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting 55,000+ attendees from more than 170 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,600 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.

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