15 10 2020 - Media release Screen Australia releases Gender Matters KPI update and new industry data
The Gender Matters Taskforce at their first meeting in early March 2020. Photo credit: Daniel Boud
Back L to R Anusha Duray, Joanna Werner, Monique Keller,
Middle L to R Lisa French, Sarah Bassiuoni, Tania Chambers, Rachel Okine, Deanne Weir, Fiona Tuomy,
Front L to R Meg O'Connell, Sophia Zachariou, Rosie Lourde, Liz Doran, Que Minh Luu, Kristy Matheson,
Not pictured Taskforce members Rachel Griffiths, Bonnie Elliott, Malinda Wink.
Screen Australia today announced it is on track to meet its new Gender Matters KPI at the end of 2021/22, with 57% of key creative roles across approved development and production funding held by women in 2019/20.
The KPI is to have at least 50% of the key creative roles across all formats (feature drama, television drama, online drama and documentary) that receive Screen Australia development and production funding to be held by women, across a three-year-average. This is the first year of the new KPI reporting and considers the key creative roles of producer, writer and director. The tracking period is 2019/20 to 2021/22.
We want to see real and significant inclusion of women in screen projects and ensure our female practitioners are equally represented in our industry, said Joanna Werner, Screen Australia Board Member, chair of the Gender Matters Taskforce and acclaimed producer.
While we are encouraged by the result overall, the KPI has been lifted by high levels of participation by women in development applications, and these high levels are not yet carrying through to some areas of production.
We can also see in industry-wide data that tracks participation over an eight-year period that men continue to dominate all key creative roles in feature production, and writer and director roles in television drama, online drama and documentary.
Systemic change is not something that happens overnight and we recognise that there is still more progress to be made. We hope to gain valuable insights from this three-year KPI reporting period, as we continue to work towards achieving gender parity, said Joanna Werner.
Screen Australia has also released data relating to protagonists of successful feature, online and television drama development and production applications in order to monitor female representation on screen, however this is not counted towards the overall KPI.
Screen Australia puts consideration around what stories are being told and who is telling them at the centre of our decision making. The inclusion of development data in the Gender Matters KPI shows our commitment to ensuring women are not an afterthought or quota for inclusion that needs to be filled on projects when they reach production they are present every step of the way, said Nerida Moore, Screen Australia s Head of Development.
While the first year results for development are promising, the process of developing a project can take anywhere upwards of five years for a feature drama, and around two years for episodic content to move in to production. Many projects we see included in this year's successful development applications won't reach production by the end of this three year KPI reporting period. A number of factors influence conversion rates including marketplace, natural attrition and creative reasons. We want to continue to see strong results across every application area and hope this in time converts to more female-led projects being made, said Nerida Moore.
--
Women made up the majority of the key creative roles in successful applications in Screen Australia development programs for 2019/20, with particularly high participation in online drama development (72%) and television drama development (62%). Across production formats, successful applications in feature drama production and television drama production featured women in 52% and 54% respectively in all key creative roles. Online drama production is at 49%, with documentary production reporting also below parity at 46% across all key creative roles.
While only one year of data is available for development applications, these results indicate that several barriers to female participation occur when projects move through to production.
--
--
Screen Australia has released data for approved production applications over a four year period from 2016/17 to 2019/20. Yearly results can be influenced by a range of factors and the 2019/20 data considers writer, producer and director roles based on the most recent information processed in Screen Australia's applications database (see Notes on method below). Despite improvement in several areas over the last four years, the 2019/20 data continues to display areas of disparity within production applications.
What's heartening to see is that over the last four years, the percentage of women in all key creative roles in feature drama production has increased from 27% to 52%, said Joanna Werner.
Television drama production also saw an increase from 47% to 54% and online drama production from 44% to 49%. Across all key creative roles, documentary production saw a small increase from 51% in 2016/17 to 55% in 2017/18, and remained at this percentage in 2018/19. However, this has decreased to 46% in 2019/20.
Women were consistently well represented across every format in producer roles in approved Screen Australia production applications in the first year of data for this KPI reporting period. In 2019/20, women represented 59% of producers in feature drama, 61% in television drama, 51% in online drama and 55% in documentary.
For the first time in four years, women represented more than 50% of all key creative roles in successful feature drama production applications in 2019/20. Historically, women have been under-represente
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...
09/10/2026
Today's AI Isn't the Answer
Andy Marken October 8, 2026
0 Comments
Let's say you're telling the truth, and this is all a dream. - Do...
09/10/2026
Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Witness world firsts, new arrivals and the work that goes on behind the scenes a...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
15 10 2020 - Media release Screen Australia releases Gender Matters KPI update and new industry data 
