
15 10 2020 - Media release Screen Australia releases Gender Matters KPI update and new industry data
The Gender Matters Taskforce at their first meeting in early March 2020. Photo credit: Daniel Boud
Back L to R Anusha Duray, Joanna Werner, Monique Keller,
Middle L to R Lisa French, Sarah Bassiuoni, Tania Chambers, Rachel Okine, Deanne Weir, Fiona Tuomy,
Front L to R Meg O'Connell, Sophia Zachariou, Rosie Lourde, Liz Doran, Que Minh Luu, Kristy Matheson,
Not pictured Taskforce members Rachel Griffiths, Bonnie Elliott, Malinda Wink.
Screen Australia today announced it is on track to meet its new Gender Matters KPI at the end of 2021/22, with 57% of key creative roles across approved development and production funding held by women in 2019/20.
The KPI is to have at least 50% of the key creative roles across all formats (feature drama, television drama, online drama and documentary) that receive Screen Australia development and production funding to be held by women, across a three-year-average. This is the first year of the new KPI reporting and considers the key creative roles of producer, writer and director. The tracking period is 2019/20 to 2021/22.
We want to see real and significant inclusion of women in screen projects and ensure our female practitioners are equally represented in our industry, said Joanna Werner, Screen Australia Board Member, chair of the Gender Matters Taskforce and acclaimed producer.
While we are encouraged by the result overall, the KPI has been lifted by high levels of participation by women in development applications, and these high levels are not yet carrying through to some areas of production.
We can also see in industry-wide data that tracks participation over an eight-year period that men continue to dominate all key creative roles in feature production, and writer and director roles in television drama, online drama and documentary.
Systemic change is not something that happens overnight and we recognise that there is still more progress to be made. We hope to gain valuable insights from this three-year KPI reporting period, as we continue to work towards achieving gender parity, said Joanna Werner.
Screen Australia has also released data relating to protagonists of successful feature, online and television drama development and production applications in order to monitor female representation on screen, however this is not counted towards the overall KPI.
Screen Australia puts consideration around what stories are being told and who is telling them at the centre of our decision making. The inclusion of development data in the Gender Matters KPI shows our commitment to ensuring women are not an afterthought or quota for inclusion that needs to be filled on projects when they reach production they are present every step of the way, said Nerida Moore, Screen Australia s Head of Development.
While the first year results for development are promising, the process of developing a project can take anywhere upwards of five years for a feature drama, and around two years for episodic content to move in to production. Many projects we see included in this year's successful development applications won't reach production by the end of this three year KPI reporting period. A number of factors influence conversion rates including marketplace, natural attrition and creative reasons. We want to continue to see strong results across every application area and hope this in time converts to more female-led projects being made, said Nerida Moore.
--
Women made up the majority of the key creative roles in successful applications in Screen Australia development programs for 2019/20, with particularly high participation in online drama development (72%) and television drama development (62%). Across production formats, successful applications in feature drama production and television drama production featured women in 52% and 54% respectively in all key creative roles. Online drama production is at 49%, with documentary production reporting also below parity at 46% across all key creative roles.
While only one year of data is available for development applications, these results indicate that several barriers to female participation occur when projects move through to production.
--
--
Screen Australia has released data for approved production applications over a four year period from 2016/17 to 2019/20. Yearly results can be influenced by a range of factors and the 2019/20 data considers writer, producer and director roles based on the most recent information processed in Screen Australia's applications database (see Notes on method below). Despite improvement in several areas over the last four years, the 2019/20 data continues to display areas of disparity within production applications.
What's heartening to see is that over the last four years, the percentage of women in all key creative roles in feature drama production has increased from 27% to 52%, said Joanna Werner.
Television drama production also saw an increase from 47% to 54% and online drama production from 44% to 49%. Across all key creative roles, documentary production saw a small increase from 51% in 2016/17 to 55% in 2017/18, and remained at this percentage in 2018/19. However, this has decreased to 46% in 2019/20.
Women were consistently well represented across every format in producer roles in approved Screen Australia production applications in the first year of data for this KPI reporting period. In 2019/20, women represented 59% of producers in feature drama, 61% in television drama, 51% in online drama and 55% in documentary.
For the first time in four years, women represented more than 50% of all key creative roles in successful feature drama production applications in 2019/20. Historically, women have been under-represente
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...
04/09/2026
LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...
04/09/2026
Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...
04/09/2026
World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...
04/09/2026
Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...
04/09/2026
Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The updates extend Dalia from an AI ...
04/09/2026
L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...
04/09/2026
EVS and Matrox Video have announced a technology partnership integrating Matrox ...
04/09/2026
NEP Group will exhibit at IBC2026 (Hall 7, Stand 7.B55, RAI Amsterdam, September 11-14), demonstrating software-defined production capabilities across NEP Platf...
04/09/2026
The Television Academy has awarded an Engineering Emmy to Dr. Roman Foltyn, Chief Engineer of FoMaSystems, and Curt O. Schaller for the development of the ARRI ...
04/09/2026
InSync Technology will exhibit at IBC2026 (Stand 1.A55, RAI Amsterdam, September 11-14), demonstrating its FrameFormer and NOVA conversion platforms for frame r...
04/09/2026
The Professional Triathletes Organisation (PTO) has signed a multi-year agreemen...
04/09/2026
Accedo and MediaKind have announced a white-label, end-to-end streaming solution for operators, combining Accedo's native application framework and cloud-ba...
04/09/2026
TAG Video Systems has announced TAG Blue, a cloud platform for shared monitoring visibility across video delivery chains, with AI-powered root-cause analysis. T...
04/09/2026
TwelveLabs has launched a video compliance platform for media organizations, inc...
04/09/2026
The Television Academy and the National Academy of Television Arts & Sciences ha...
04/09/2026
Powerful new soft synth announced
Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...
04/09/2026
Free virtual instrument range expanded
The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...
04/09/2026
Company recognised for second time
Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...
04/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...
04/09/2026
Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...
04/09/2026
RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...
04/09/2026
Orty v2.0-web - the cold-outreach assistant moves to the web
Brie Clayton September 4, 2026
0 Comments
Orty today announced v2.0-web of its AI cold-ou...
04/09/2026
Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...
04/09/2026
Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...
04/09/2026
Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...
04/09/2026
Outstanding achievement in engineering, science and technology
Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...
04/09/2026
California, Hollywood at a Crossroads
Andy Marken September 3, 2026
0 Comments
I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...
04/09/2026
Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...
03/09/2026
The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...
03/09/2026
Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...
03/09/2026
Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...
03/09/2026
Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...
03/09/2026
DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...
03/09/2026
Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...
03/09/2026
Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...
03/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...