UNIFY chooses MediaLounge to power new African-American video streaming service

US-based UNIFY has chosen Dynamic Broadcasts MediaLounge OTT platform to power its new subscription-based streaming service, offering content that targets people of color. To be officially launched in February 2016, UNIFYme.TV will provide innovative original programming, TV shows, movies and interviews to help understand and develop an appreciation of the rich legacy of African Americans in the United States.

MediaLounge from Dynamic Broadcast is an affordable entry-level Video-on-Demand (VOD) platform for multiscreen distribution through a customizable branded web environment and applications. Integrated with CDNs worldwide and providing payment gateways, MediaLounge enables services to be set-up and launched in just a matter of days, either in the cloud or in-house. It features a dedicated CMS (Content Management System) that lets clients quickly ingest content, create marketing campaigns, monetize assets, perform consumption analytics, connect to external advertising platforms, and deliver multiscreen content to a variety of devices.

We had extensive dialogue with at least 8 companies about the goals for our platform and from our first conversation Dynamic Broadcast understood our company mission and vision and made sure our needs were addressed, said Dr. Donahue Tuitt, CEO & Founder of UNIFY. We chose the Medialounge online video platform because of its extensive feature-set, ease-of-use, flexibility and scalability.

Scalability is a key factor for the operation, as Dr Tuitt explains: There are forty-five million plus black people in America. We will never have sixty million subscribers like Netflix. But success for us is in the first year to have one million subscribers and see where it goes from there. With Medialounge we can easily scale our business and support unlimited VOD assets."

Working with Dr Tuitt and his team to deliver online content with both a strong business model and a social agenda was a great opportunity, comments Sharon Quigley, North American Head of Sales at Dynamic Broadcast. Together we have delivered an online consumer engagement experience to reflect their vision and one that can easily grow with their audience.

With UNIFYme.TVs successful launch and positive media attention, Dr. Tuitt is already making plans to take the service to the next level. Dynamic Broadcast worked tirelessly to make things happen. It s truly refreshing to partner with a company whose team is as passionate about our success as we are. I couldn t imagine working with anyone else for UNIFY, and we are looking forward to the future.

Broadcast and video specialists, Dynamic Broadcast designs online video and broadcast solutions for companies worldwide. Headquartered in the culturally and technologically rich city of Prague, Czech Republic, with branch sales offices in Toronto, Munich, Istanbul, Moscow, Dubai and Hong Kong. For more details visit www.dynamic-broadcast.com

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