Online commerce has rocketed to trillions of dollars worldwide in the past decade, serving billions of consumers. Behind the scenes of this explosive growth in online sales is personalization driven by recommender engines.
Recommenders make shopping deeply personalized. While searching for products on e-commerce sites, they find you. Or suggestions can just appear. This wildly delightful corner of the internet is driven by ever more massive datasets and models.
NVIDIA Merlin is the rocket fuel of recommenders. Boosting training and inference, it enables businesses of all types to better harness data to build recommenders accelerated by NVIDIA GPUs.
The stakes are higher than ever for online businesses. Online sales in 2021 were expected to reach nearly $5 trillion worldwide, according to eMarketer, up nearly 17 percent from the prior year.
On some of the world's largest online sites, even a 1 percent gain in relevance accuracy of recommendations can yield billions more sales.
Investment in recommender systems has become one of the biggest competitive advantages of internet giants today.
The market for recommenders is expected to reach $15.13 billion by 2026, up from $2.12 billion in 2020, according to Mordor Intelligence. The largest and fastest growing segment of the market for recommender engines is in the Asia Pacific region, according to the research firm.
But an industry challenge is that improved relevance requires more data and processing. This data consists of trillions of user-product interactions - clicks, views, - on billions of products and consumer profiles.
Data of this scale can take days to train models. Yet the faster you can spin out new models informed by more data, the better your relevance.
The Merlin collection of models, methods, and libraries, includes tools for building deep learning-based systems capable of handling terabytes of data that can provide better predictions and increase clicks.
SNAP Taps Merlin and GPUs for Inference Upside U.S. digital advertising is expected to reach $191.1 billion in 2021, up 25.5 percent from the year before, according to eMarketer.
Snap, parent company to social media app Snapchat, is based in Santa Monica, Calif., and has more than 300 million daily active users. It creates ad revenue from its social photo and video messaging service.
We will continue to focus on delivering strong results for our advertising partners and innovating to expand the capabilities of our platform and better serve our community, said Snap CEO Evan Spiegel in its third-quarter earnings statement.
The technical hurdle for Snap is that it seeks to continue to develop its workload's higher-cost ranking models and expand into more complex models while reducing costs.
The company used NVIDIA GPUs and Merlin to boost its content ranking capabilities.
Snap used NVIDIA GPUs and Merlin software to improve machine learning inference cost efficiency by 50 percent and decrease serving latency by 2x, providing the compute headroom to experiment and deploy heavier, more accurate ad and content ranking models, said Nima Khajehnouri, VP of engineering at Snap.
Tencent Boosts Model Training With Merlin's HugeCTR Entertainment giant Tencent, which operates the enormously popular messaging service WeChat and payments platform WeChat Pay, is China's largest company by market capitalization.
Its engineers need to rapidly iterate on models for its advertising recommendation system, putting increasing demands on its training performance.
The advertising business is a relatively important business inside Tencent and the recommendation system is used to increase the overall advertising revenue, said Xiangting Kong, expert engineer at Tencent.
The problem is that accuracy of advertising recommendation can only be improved by training more sample data, including more sample features, but this leads to longer training times that affect model update frequency.
HugeCTR, as a recommendation training framework, is integrated into the advertising recommendation training system to make the update frequency of model training faster, and more samples can be trained to improve online effects, he said.
After the training model performance is improved, more data can be trained to improve the accuracy of the model, increasing advertising revenue, he added.
Meituan Reduces Costs With NVIDIA A100 GPUs Meituan's business is at a crowded intersection of food, entertainment and on-demand services, among its 200 service categories. The Chinese internet giant has more than 667 million active users and 8.3 million active merchants.
Jun Huang, a senior technical expert at Meituan, said that if his team can greatly improve performance, it usually prefers to train more samples and more complex models.
The problem for Meituan was that as its models became more and more complex, it became difficult to optimize the training framework deeply, said Huang.
We are working on integrating NVIDIA HugeCTR into our training system based on A100 GPUs. The cost is also greatly reduced. This is a preliminary optimization result, and there is still much room to optimize in the future, he said.
Meituan recently reported its average number of transactions per transacting users increased to 32.8 for the trailing 12 months of the second quarter of 2021, compared with 25.7 for the trailing 12 months of the second quarter of 2020.
Learn more about NVIDIA Merlin. Learn more about NVIDIA Triton.
North America Stories
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
Back to All News
Preparatevi Alla Terza E Ultima Stagione De La Legge di Lidia ...
18/03/2026
Back to All News
Netflix Drops Teaser and First Look Images for The Chestnut M...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
Online commerce has rocketed to trillions of dollars worldwide in the past decade, serving billions of consumers. Behind the scenes of this explosive growth in online sales is personalization driven by recommender engines.
