Online commerce has rocketed to trillions of dollars worldwide in the past decade, serving billions of consumers. Behind the scenes of this explosive growth in online sales is personalization driven by recommender engines.
Recommenders make shopping deeply personalized. While searching for products on e-commerce sites, they find you. Or suggestions can just appear. This wildly delightful corner of the internet is driven by ever more massive datasets and models.
NVIDIA Merlin is the rocket fuel of recommenders. Boosting training and inference, it enables businesses of all types to better harness data to build recommenders accelerated by NVIDIA GPUs.
The stakes are higher than ever for online businesses. Online sales in 2021 were expected to reach nearly $5 trillion worldwide, according to eMarketer, up nearly 17 percent from the prior year.
On some of the world's largest online sites, even a 1 percent gain in relevance accuracy of recommendations can yield billions more sales.
Investment in recommender systems has become one of the biggest competitive advantages of internet giants today.
The market for recommenders is expected to reach $15.13 billion by 2026, up from $2.12 billion in 2020, according to Mordor Intelligence. The largest and fastest growing segment of the market for recommender engines is in the Asia Pacific region, according to the research firm.
But an industry challenge is that improved relevance requires more data and processing. This data consists of trillions of user-product interactions - clicks, views, - on billions of products and consumer profiles.
Data of this scale can take days to train models. Yet the faster you can spin out new models informed by more data, the better your relevance.
The Merlin collection of models, methods, and libraries, includes tools for building deep learning-based systems capable of handling terabytes of data that can provide better predictions and increase clicks.
SNAP Taps Merlin and GPUs for Inference Upside U.S. digital advertising is expected to reach $191.1 billion in 2021, up 25.5 percent from the year before, according to eMarketer.
Snap, parent company to social media app Snapchat, is based in Santa Monica, Calif., and has more than 300 million daily active users. It creates ad revenue from its social photo and video messaging service.
We will continue to focus on delivering strong results for our advertising partners and innovating to expand the capabilities of our platform and better serve our community, said Snap CEO Evan Spiegel in its third-quarter earnings statement.
The technical hurdle for Snap is that it seeks to continue to develop its workload's higher-cost ranking models and expand into more complex models while reducing costs.
The company used NVIDIA GPUs and Merlin to boost its content ranking capabilities.
Snap used NVIDIA GPUs and Merlin software to improve machine learning inference cost efficiency by 50 percent and decrease serving latency by 2x, providing the compute headroom to experiment and deploy heavier, more accurate ad and content ranking models, said Nima Khajehnouri, VP of engineering at Snap.
Tencent Boosts Model Training With Merlin's HugeCTR Entertainment giant Tencent, which operates the enormously popular messaging service WeChat and payments platform WeChat Pay, is China's largest company by market capitalization.
Its engineers need to rapidly iterate on models for its advertising recommendation system, putting increasing demands on its training performance.
The advertising business is a relatively important business inside Tencent and the recommendation system is used to increase the overall advertising revenue, said Xiangting Kong, expert engineer at Tencent.
The problem is that accuracy of advertising recommendation can only be improved by training more sample data, including more sample features, but this leads to longer training times that affect model update frequency.
HugeCTR, as a recommendation training framework, is integrated into the advertising recommendation training system to make the update frequency of model training faster, and more samples can be trained to improve online effects, he said.
After the training model performance is improved, more data can be trained to improve the accuracy of the model, increasing advertising revenue, he added.
Meituan Reduces Costs With NVIDIA A100 GPUs Meituan's business is at a crowded intersection of food, entertainment and on-demand services, among its 200 service categories. The Chinese internet giant has more than 667 million active users and 8.3 million active merchants.
Jun Huang, a senior technical expert at Meituan, said that if his team can greatly improve performance, it usually prefers to train more samples and more complex models.
The problem for Meituan was that as its models became more and more complex, it became difficult to optimize the training framework deeply, said Huang.
We are working on integrating NVIDIA HugeCTR into our training system based on A100 GPUs. The cost is also greatly reduced. This is a preliminary optimization result, and there is still much room to optimize in the future, he said.
Meituan recently reported its average number of transactions per transacting users increased to 32.8 for the trailing 12 months of the second quarter of 2021, compared with 25.7 for the trailing 12 months of the second quarter of 2020.
Learn more about NVIDIA Merlin. Learn more about NVIDIA Triton.
North America Stories
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
Online commerce has rocketed to trillions of dollars worldwide in the past decade, serving billions of consumers. Behind the scenes of this explosive growth in online sales is personalization driven by recommender engines.
