Online commerce has rocketed to trillions of dollars worldwide in the past decade, serving billions of consumers. Behind the scenes of this explosive growth in online sales is personalization driven by recommender engines.
Recommenders make shopping deeply personalized. While searching for products on e-commerce sites, they find you. Or suggestions can just appear. This wildly delightful corner of the internet is driven by ever more massive datasets and models.
NVIDIA Merlin is the rocket fuel of recommenders. Boosting training and inference, it enables businesses of all types to better harness data to build recommenders accelerated by NVIDIA GPUs.
The stakes are higher than ever for online businesses. Online sales in 2021 were expected to reach nearly $5 trillion worldwide, according to eMarketer, up nearly 17 percent from the prior year.
On some of the world's largest online sites, even a 1 percent gain in relevance accuracy of recommendations can yield billions more sales.
Investment in recommender systems has become one of the biggest competitive advantages of internet giants today.
The market for recommenders is expected to reach $15.13 billion by 2026, up from $2.12 billion in 2020, according to Mordor Intelligence. The largest and fastest growing segment of the market for recommender engines is in the Asia Pacific region, according to the research firm.
But an industry challenge is that improved relevance requires more data and processing. This data consists of trillions of user-product interactions - clicks, views, - on billions of products and consumer profiles.
Data of this scale can take days to train models. Yet the faster you can spin out new models informed by more data, the better your relevance.
The Merlin collection of models, methods, and libraries, includes tools for building deep learning-based systems capable of handling terabytes of data that can provide better predictions and increase clicks.
SNAP Taps Merlin and GPUs for Inference Upside U.S. digital advertising is expected to reach $191.1 billion in 2021, up 25.5 percent from the year before, according to eMarketer.
Snap, parent company to social media app Snapchat, is based in Santa Monica, Calif., and has more than 300 million daily active users. It creates ad revenue from its social photo and video messaging service.
We will continue to focus on delivering strong results for our advertising partners and innovating to expand the capabilities of our platform and better serve our community, said Snap CEO Evan Spiegel in its third-quarter earnings statement.
The technical hurdle for Snap is that it seeks to continue to develop its workload's higher-cost ranking models and expand into more complex models while reducing costs.
The company used NVIDIA GPUs and Merlin to boost its content ranking capabilities.
Snap used NVIDIA GPUs and Merlin software to improve machine learning inference cost efficiency by 50 percent and decrease serving latency by 2x, providing the compute headroom to experiment and deploy heavier, more accurate ad and content ranking models, said Nima Khajehnouri, VP of engineering at Snap.
Tencent Boosts Model Training With Merlin's HugeCTR Entertainment giant Tencent, which operates the enormously popular messaging service WeChat and payments platform WeChat Pay, is China's largest company by market capitalization.
Its engineers need to rapidly iterate on models for its advertising recommendation system, putting increasing demands on its training performance.
The advertising business is a relatively important business inside Tencent and the recommendation system is used to increase the overall advertising revenue, said Xiangting Kong, expert engineer at Tencent.
The problem is that accuracy of advertising recommendation can only be improved by training more sample data, including more sample features, but this leads to longer training times that affect model update frequency.
HugeCTR, as a recommendation training framework, is integrated into the advertising recommendation training system to make the update frequency of model training faster, and more samples can be trained to improve online effects, he said.
After the training model performance is improved, more data can be trained to improve the accuracy of the model, increasing advertising revenue, he added.
Meituan Reduces Costs With NVIDIA A100 GPUs Meituan's business is at a crowded intersection of food, entertainment and on-demand services, among its 200 service categories. The Chinese internet giant has more than 667 million active users and 8.3 million active merchants.
Jun Huang, a senior technical expert at Meituan, said that if his team can greatly improve performance, it usually prefers to train more samples and more complex models.
The problem for Meituan was that as its models became more and more complex, it became difficult to optimize the training framework deeply, said Huang.
We are working on integrating NVIDIA HugeCTR into our training system based on A100 GPUs. The cost is also greatly reduced. This is a preliminary optimization result, and there is still much room to optimize in the future, he said.
Meituan recently reported its average number of transactions per transacting users increased to 32.8 for the trailing 12 months of the second quarter of 2021, compared with 25.7 for the trailing 12 months of the second quarter of 2020.
Learn more about NVIDIA Merlin. Learn more about NVIDIA Triton.
North America Stories
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...
19/05/2026
Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...
19/05/2026
LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...
19/05/2026
LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...
19/05/2026
London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
Online commerce has rocketed to trillions of dollars worldwide in the past decade, serving billions of consumers. Behind the scenes of this explosive growth in online sales is personalization driven by recommender engines.
