TVBEurope interviewed Alex Micallef, Vizrts General Manager, UK and Ireland, about the state of the media industry and Vizrts NAB 2018 plans.
Originally published by TVBEurope.
What are the greatest technological challenges in your area of the market?For Vizrt, as well as for our customers, the need to publish content to a steadily growing list of new platforms is a real challenge for allocating personnel and technology to accommodate these platforms. There is a real need in the market for fast, efficient, and automated tools to make multi-platform publishing a reality.
What changes/trends/developments in the industry are having the most dramatic impact on your business? The conversion from traditional SDI workflows to IP-based workflows is on the radar of broadcasters everywhere. It's not a question of if they will make the conversion, it's when. When the change happens it affects their entire infrastructure, from video ingest, to live production and distribution. It forces broadcasters to make a choice on what will be their new standard . Do they choose SMPTE 2110, NDI, or a new format that might pop up next week? Vizrt has built its systems to be agile in this respect, so that we can work with any standard that arises, this ensures that the broadcaster's investment in our software is well protected.
How much of your business is non-broadcast? Are you seeing a growing demand for your expertise from different industries? Non-broadcast customers make up close to 10% of our business. We've seen that grow in a relatively short time, with the number of media companies that are now producing video content for online and digital. Media companies such as newspapers and digital publishers face, in many ways, the same video production needs as a traditional broadcaster, but without having the legacy of traditional production tools. This means we are able to adapt for them the very latest IP tools for live video production and publishing without being held back by legacy workflows. What's been really interesting is to see new workflows and ways of working that we're learning from outside of broadcast and being able to implement these ideas and ways of working into the changing broadcast landscape.
What do you believe will be the main talking points emanating from NAB? NAB is going to be all about publishing or broadcasting your content anywhere and adapting for every channel (i.e. broadcast, online, OTT, social media, etc.) where viewers consume content. From a tools perspective we expect to see a continuation of the themes from recent years - cloud computing, higher resolutions and HDR as well as the increased use of Augmented and Virtual Reality in storytelling.
What are you showcasing at NAB? We will be demonstrating the latest tools for media companies to create and share their stories on-air, online, and OTT with local and cloud-based production systems. We are also going to highlight the latest capabilities of augmented reality tools in the studio as well as how media companies can use videowalls for powerful storytelling. 2018 is also a major sports year with the Olympics and the World Cup, so we are highlighting how to captivate and engage audiences with high-quality sports analysis while generating new revenue streams from sports rights.
What is your business focus for the remainder of the year?As the market leader for broadcast graphics and enhancements, we will continue on our path to bring more powerful, automated tools that deliver visually compelling stories to TV audiences. We will also provide broadcasters with automated tools for branding their content on digital video platforms. Since it is a big sports year, we are also debuting a new tool for advanced sports analysis in the studio, showing efficient tools to drive content in stadium screens, and giving sports rights holders new ways to monetize their live games.
Tead the full interview from TVBEurope.
Related articles
NAB 2018
Vizrt brings immersive football analysis to the studio with the new Viz Libero AR
Vizrt's Viz One MAM now available on AWS at NAB 2018
Related articles
NAB 2018
Vizrt brings immersive football analysis to the studio with the new Viz Libero AR
Vizrt's Viz One MAM now available on AWS at NAB 2018
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
TVBEurope interviewed Alex Micallef, Vizrts General Manager, UK and Ireland, about the state of the media industry and Vizrts NAB 2018 plans.
