Sony Pixel Power calrec Sony

Sharing stories on-air, online, and OTT: A NAB 2018 interview with Vizrt

01/04/2018

TVBEurope interviewed Alex Micallef, Vizrts General Manager, UK and Ireland, about the state of the media industry and Vizrts NAB 2018 plans.

Originally published by TVBEurope.

What are the greatest technological challenges in your area of the market?For Vizrt, as well as for our customers, the need to publish content to a steadily growing list of new platforms is a real challenge for allocating personnel and technology to accommodate these platforms. There is a real need in the market for fast, efficient, and automated tools to make multi-platform publishing a reality.

What changes/trends/developments in the industry are having the most dramatic impact on your business? The conversion from traditional SDI workflows to IP-based workflows is on the radar of broadcasters everywhere. It's not a question of if they will make the conversion, it's when. When the change happens it affects their entire infrastructure, from video ingest, to live production and distribution. It forces broadcasters to make a choice on what will be their new standard . Do they choose SMPTE 2110, NDI, or a new format that might pop up next week? Vizrt has built its systems to be agile in this respect, so that we can work with any standard that arises, this ensures that the broadcaster's investment in our software is well protected.

How much of your business is non-broadcast? Are you seeing a growing demand for your expertise from different industries? Non-broadcast customers make up close to 10% of our business. We've seen that grow in a relatively short time, with the number of media companies that are now producing video content for online and digital. Media companies such as newspapers and digital publishers face, in many ways, the same video production needs as a traditional broadcaster, but without having the legacy of traditional production tools. This means we are able to adapt for them the very latest IP tools for live video production and publishing without being held back by legacy workflows. What's been really interesting is to see new workflows and ways of working that we're learning from outside of broadcast and being able to implement these ideas and ways of working into the changing broadcast landscape.

What do you believe will be the main talking points emanating from NAB? NAB is going to be all about publishing or broadcasting your content anywhere and adapting for every channel (i.e. broadcast, online, OTT, social media, etc.) where viewers consume content. From a tools perspective we expect to see a continuation of the themes from recent years - cloud computing, higher resolutions and HDR as well as the increased use of Augmented and Virtual Reality in storytelling.

What are you showcasing at NAB? We will be demonstrating the latest tools for media companies to create and share their stories on-air, online, and OTT with local and cloud-based production systems. We are also going to highlight the latest capabilities of augmented reality tools in the studio as well as how media companies can use videowalls for powerful storytelling. 2018 is also a major sports year with the Olympics and the World Cup, so we are highlighting how to captivate and engage audiences with high-quality sports analysis while generating new revenue streams from sports rights.

What is your business focus for the remainder of the year?As the market leader for broadcast graphics and enhancements, we will continue on our path to bring more powerful, automated tools that deliver visually compelling stories to TV audiences. We will also provide broadcasters with automated tools for branding their content on digital video platforms. Since it is a big sports year, we are also debuting a new tool for advanced sports analysis in the studio, showing efficient tools to drive content in stadium screens, and giving sports rights holders new ways to monetize their live games.

Tead the full interview from TVBEurope.

Related articles

NAB 2018

Vizrt brings immersive football analysis to the studio with the new Viz Libero AR

Vizrt's Viz One MAM now available on AWS at NAB 2018

Related articles

NAB 2018

Vizrt brings immersive football analysis to the studio with the new Viz Libero AR

Vizrt's Viz One MAM now available on AWS at NAB 2018
LINK: http://www.vizrt.com/news/newsgrid/54697/Sharing_stories_on-air_online...
See more stories from vizrt

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...

20/08/2026

Apple at 50: Author and CBS Sunday Morning Correspondent David Pogue on How a Tech Giant Became a Media Powerhouse

The bestselling author and longtime Apple observer explores how product launches...

20/08/2026

Orlando Magic's David Storm Reflects on the Franchises First Year With Its New ST 2110 Control Room and Massive Center-Hung Videoboard

The Orlando Magic entered last season with a dramatically upgraded in-venue prod...

20/08/2026

Indiana Pacers Name DAZN Exclusive Streaming Home Beginning 2026-27 Season

Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...

20/08/2026

Ratings Roundup: Scotty Scheffler Win Tops the Week, ESPN Posts Most-Watched WNBA Game Ever on Cable

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

20/08/2026

NHL Announces Germany Expansion with FC Bayern Partnership and 2027 Global Series Games in Munich and Cologne

The NHL has announced two major developments tied to its Germany growth strategy...

20/08/2026

SoundBridges TURN server tutorial

Set up your own private remote collaboration infrastructure SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...

20/08/2026

Neyrinck revive Avid D-Control surfaces

New V-Control Pro features restore basic functionality Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...

20/08/2026

ROSE AYLING-ELLIS BEGINS FILMING SERIES TWO OF ITVS BAFTA-WINNING THRILLER CODE OF SILENCE

TV, BritBox and Mammoth Screen have announced that filming is now underway on th...

20/08/2026

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

New York August 19, 2026 Nielsen today shared a number of key enhancements t...

20/08/2026

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...

20/08/2026

Charter Completes $34.5 Billion Cox Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

SubtitleNEXT makes a significant leap in localisation eff...

At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...

20/08/2026

Transformation Church Elevates Production Communications...

Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...

20/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC 2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...

20/08/2026

The Boys Season Five Graded with DaVinci Resolve Studio

The Boys Season Five Graded with DaVinci Resolve Studio Brie Clayton August 20, 2026 0 Comments Colorist Siggy Ferstl uses Depth Map to bring a three ...

20/08/2026

Adobe Firefly expands its creative AI studio: generate music, speech, and sound effects in one place

Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...

20/08/2026

Broadpeak launches Multiview as a Service to accelerate m...

Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026 Broadpeak , a leader in streaming ...

20/08/2026

Techex Appoints Stuart Almond as Chief Revenue Officer

Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...

20/08/2026

MediaCity Studios upgrades with Avid

Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...

20/08/2026

MS Now to Launch $7.99 DTC Service

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Nielsen Details Improvements to Audience Measurement Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Study: 174 Billion Illegal Streams During FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Prasad Opens New 8K/4K Film Preservation & Restoration Center

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

IPC Expands Brazilian Presence with New Channel Partner C...

IPC Expands Brazilian Presence with New Channel Partner CCATech Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...

20/08/2026

Zixi Enters Mauritius Market Through Strategic Deployment...

Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...

20/08/2026

Scripps Research scientist to receive $2.76 million NIAID New Innovators Award

LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...

20/08/2026

Audiences reveal appetite for multicultural Australia on-screen

Audiences reveal appetite for multicultural Australia on-screen 20 August 2026 Dr Georgie McClean, Dr Rebecca Huntley (L-R) By Dr Georgie McClean and Dr Rebec...

20/08/2026

How Mavis Studio Is Expanding Live Production Teaching at Sussex

How Mavis Studio Is Expanding Live Production Teaching at Sussex Brie Clayton August 19, 2026 0 Comments Hero image displays a student about to mix be...

20/08/2026

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design

Vertical Unscripted Series Legal Queens Captured with Blackmagic Design Brie Clayton August 19, 2026 0 Comments Reality TV veteran Eric Gardner create...

20/08/2026

Transformation Church Elevates Production Communications With Riedel Artist and Bolero

Wuppertal August 20, 2026 Transformation Church Elevates Production Communicat...

20/08/2026

The music between the notes

The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...