TVBEurope interviewed Alex Micallef, Vizrts General Manager, UK and Ireland, about the state of the media industry and Vizrts NAB 2018 plans.
Originally published by TVBEurope.
What are the greatest technological challenges in your area of the market?For Vizrt, as well as for our customers, the need to publish content to a steadily growing list of new platforms is a real challenge for allocating personnel and technology to accommodate these platforms. There is a real need in the market for fast, efficient, and automated tools to make multi-platform publishing a reality.
What changes/trends/developments in the industry are having the most dramatic impact on your business? The conversion from traditional SDI workflows to IP-based workflows is on the radar of broadcasters everywhere. It's not a question of if they will make the conversion, it's when. When the change happens it affects their entire infrastructure, from video ingest, to live production and distribution. It forces broadcasters to make a choice on what will be their new standard . Do they choose SMPTE 2110, NDI, or a new format that might pop up next week? Vizrt has built its systems to be agile in this respect, so that we can work with any standard that arises, this ensures that the broadcaster's investment in our software is well protected.
How much of your business is non-broadcast? Are you seeing a growing demand for your expertise from different industries? Non-broadcast customers make up close to 10% of our business. We've seen that grow in a relatively short time, with the number of media companies that are now producing video content for online and digital. Media companies such as newspapers and digital publishers face, in many ways, the same video production needs as a traditional broadcaster, but without having the legacy of traditional production tools. This means we are able to adapt for them the very latest IP tools for live video production and publishing without being held back by legacy workflows. What's been really interesting is to see new workflows and ways of working that we're learning from outside of broadcast and being able to implement these ideas and ways of working into the changing broadcast landscape.
What do you believe will be the main talking points emanating from NAB? NAB is going to be all about publishing or broadcasting your content anywhere and adapting for every channel (i.e. broadcast, online, OTT, social media, etc.) where viewers consume content. From a tools perspective we expect to see a continuation of the themes from recent years - cloud computing, higher resolutions and HDR as well as the increased use of Augmented and Virtual Reality in storytelling.
What are you showcasing at NAB? We will be demonstrating the latest tools for media companies to create and share their stories on-air, online, and OTT with local and cloud-based production systems. We are also going to highlight the latest capabilities of augmented reality tools in the studio as well as how media companies can use videowalls for powerful storytelling. 2018 is also a major sports year with the Olympics and the World Cup, so we are highlighting how to captivate and engage audiences with high-quality sports analysis while generating new revenue streams from sports rights.
What is your business focus for the remainder of the year?As the market leader for broadcast graphics and enhancements, we will continue on our path to bring more powerful, automated tools that deliver visually compelling stories to TV audiences. We will also provide broadcasters with automated tools for branding their content on digital video platforms. Since it is a big sports year, we are also debuting a new tool for advanced sports analysis in the studio, showing efficient tools to drive content in stadium screens, and giving sports rights holders new ways to monetize their live games.
Tead the full interview from TVBEurope.
Related articles
NAB 2018
Vizrt brings immersive football analysis to the studio with the new Viz Libero AR
Vizrt's Viz One MAM now available on AWS at NAB 2018
Related articles
NAB 2018
Vizrt brings immersive football analysis to the studio with the new Viz Libero AR
Vizrt's Viz One MAM now available on AWS at NAB 2018
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
TVBEurope interviewed Alex Micallef, Vizrts General Manager, UK and Ireland, about the state of the media industry and Vizrts NAB 2018 plans.
