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Nelvana Named Master Agent for Shopkins Across Europe, Middle East and Africa
Licensing Activity for Moose Toys' Hit Brand Shopkins Sizzles with Nearly 15 New Deals and Five Sub-Agents Across Europe
Toronto, Canada - Corus Entertainment's Nelvana, a world-leading international producer and distributor of children's animated and live-action content, has been appointed Master Agent for Moose Toys' multi-award-winning brand Shopkins across Europe, the Middle East and Africa (EMEA, excluding the UK and Ireland). As lead agent, Nelvana will continue to build upon the global success of the hot property, known for its adorable miniature, grocery-themed collectibles for girls ages 5-10, extending the reach of the irresistible characters into more consumer products categories for young fans to enjoy in creative new ways.
We're very excited to expand our partnership with Moose Toys to bring the phenomenal success of Shopkins to even more kids and families throughout the EMEA, said Antoine Erligmann, Co-Head of Nelvana Enterprises. We look forward to bringing the standout property to new heights and helping to make it a classic for generations to come.
Nelvana has proven to be a great partner for Shopkins and we're thrilled to expand our relationship to cover more territories across the EMEA, said Moose Toys Business Manager Dianne Bellchambers. With Nelvana heading the Shopkins EMEA team, we are excited about deepening our relationship with fans everywhere.
Nelvana, in coordination with Moose Toys, appointed the following representative agents:
License Connection in Belgium, the Netherlands and Luxembourg (Benelux)
20Too Licensing in the Middle East
Lizenzwerft in Germany
PopCorn in Portugal
Planeta Junior in Spain, Italy, Greece, Turkey and Poland, Croatia, Czech Republic, Hungary, Romania, Slovakia, Slovenia
Nelvana and its agents around the EMEA have already sealed numerous new licensing deals for Shopkins. In France, the company helped secure partnerships with Canal Toys (stationary products); ATM (seasonal and outdoor bags, including handbags, sport & shopping bags); and Prime (charms, including mini porcelain figurines). Nelvana also finalized a Pan European deal with BonBon Buddies (confectionary) as well as Ravensburger (2D & 3D puzzles).
In Benelux region, a consumer products program was locked in with Van der Erve (apparel); Vadobag (back-to-school bags such as backpacks, shoulder bags and sports bags); Canenco (stationary items); and Boti (electronic games). In the Middle East, deals were closed with First Kid (backpacks products, wallets, and stationary items) and Toy Triangle (plush). Newly signed in Germany is Paxos (back-to-school bags and backpacks, pencil cases and wallets). In Greece, contracts have been signed with Ioannidis (apparel) and GIM (back-to-school bags, stationary and gifts).
About Shopkins
Shopkins is a line of adorable, miniature, grocery-themed collectibles for girls ages 5-10 that come with mini shopping bags and baskets. The brand has achieved phenomenal success at retail with more than 207 million Shopkins sold globally. The NPD Group has ranked Shopkins' 12-pack the top-selling toy for 2015 in the United States! In addition, the Shopkins 2-pack was the No. 4 ranked toy on the NPD list, giving the popular brand two of the top ten toys on the list. Digitally, Shopkins is the No. 1 kids app in 11 countries and the Shopkins YouTube Channel has received more than 55 million views. Also, Shopkins was the highest ranked toy in Google's top gift searches for Christmas 2015.
About Nelvana
Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally-renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys and Geminis. Visit the Nelvana website at www.nelvana.com.
About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories, including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack . In 2015, Moose expanded several major product lines for boys and girls, including Shopkins , the hottest girl's collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced all-new brands, such as The Ugglys Pet Shop, the collectibles that are small in size but big in gross; and Qixels, the first craftstruction activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart playset was awarded the 2015 Girls' Toy of the Year by the Toy Industry Association. Visit www.moosetoys.com for more information.
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