SAN DIEGO, CA, Cisco Partner Summit- March 2, 2016 - Digitization is transforming businesses in every industry, opening up a $2.1 trillion global market opportunity by 2019, according to IDC*. The path to digitization requires a digital network that evolves beyond just connectivity. This new network will enable business innovation, generate insights and create customer experiences. It will reduce cost and complexity with new orchestration and automation capabilities, while helping protect the business with an architecture designed for security.
At the same time that enterprises are addressing how to move to digitization, there has been tremendous innovation in networking, including software defined networking (SDN), network function virtualization (NFV), model-driven programming, overlay networks, open API's, cloud management, orchestration, analytics and more. These innovations have great promise to improve operational efficiency and enable digital applications, yet adoption has been slow due to the difficulty in consuming these many new technologies. The market needs a solution that integrates the critical innovations in networking software -virtualization, automation, analytics, cloud service management, and open and extensible programmability- into an architecture that can achieve these promises in an integrated and easy to consume manner.
Cisco today announces Digital Network Architecture (DNA), an open, extensible and software driven architecture for digital business. Cisco DNA complements Cisco's market leading, data center based Application Centric Infrastructure (ACI) technology by extending the policy driven approach and software strategy throughout the entire network: from campus to branch, wired to wireless, core to edge. Cisco DNA is delivered within the Cisco ONE Software family, enabling simplified software-based licensing, and helping with investment protection and flexibility.
Cisco DNA is built on five guiding principles:
Virtualize everything to give organizations freedom of choice to run any service anywhere, independent of the underlying platform - physical or virtual, on premise or in the cloud.
Designed for automation to make networks and services on those networks easy to deploy, manage and maintain - fundamentally changing the approach to network management.
Pervasive analytics to provide insights on the operation of the network, IT infrastructure and the business - information that only the network can provide.
Service management delivered from the cloud to unify policy and orchestration across the network - enabling the agility of cloud with the security and control of on premises solutions.
Open, extensible and programmable at every layer - Integrating Cisco and 3rd party technology, open API's and a developer platform, to support a rich ecosystem of network-enabled applications.
The digital network is the platform for digital business, said Rob Soderbery, SVP for Enterprise Products and Solutions, Cisco. Cisco DNA brings together virtualization, automation, analytics, cloud and programmability to build that platform. The acronym for the Digital Networking Architecture - DNA - isn't an accident. We're fundamentally changing the DNA of networking technology.
Cisco DNA News Highlights
Today Cisco is announcing automation, virtualization and cloud management capabilities in support of the DNA architecture:
DNA Automation: APIC-Enterprise Module (APIC EM) Platform
APIC-EM Platform: A new version of Cisco's enterprise controller is now generally available. With 100+ customer deployments and running up to 4000 devices from a single instance, APIC-EM meets the enterprise scale and resiliency required for our largest customers, with the broadest set of network services and device support. The APIC-EM platform supports a range of automation services, including new services announced today and described below.
Cisco Plug and Play: This automation software removes the need for any staging for pre-configuration or truck roll-outs to remote locations, which typically cost IT around $200-$2000 per device. The Plug and Play agent sits on Cisco routers and switches and talks directly to the network controller, reducing deployment time from up to 4 weeks to a few days, and providing up to 79 percent decrease in Day 0 deployment costs over traditional methods.
Easy Quality of Service (EasyQoS): The EasyQoS service enables the network to dynamically update network wide QoS settings based on application policy. With EasyQoS IT departments can ensure that the right application is prioritized to provide the best experience for users.
Cisco Intelligent WAN Automation Services:
This service automates IWAN deployment and management, providing greater WAN deployment flexibility and allowing IT to quickly configure and deploy a full-service branch office with just 10 clicks. IWAN automation eliminates configuration tasks for advanced networking features, and automatically enables Cisco best practices, application prioritization, path selection and caching to improve the user experience.
DNA Virtualization: Evolved IOS-XE and Enterprise NFV
Evolved Cisco IOS XE, is a network operating system optimized for programmability, controller-based automation, and serviceability. The new OS provides open model-driven APIs for third party application development, software-defined management, application hosting, edge computing and abstraction from the physical infrastructure to enable virtualization. It supports the Cisco Catalyst 3850/3650, ASR 1000 and ISR 4000 today, and will continue to be expanded across the Enterprise Network portfolio.
Evolved Cisco IOS XE includes Enterprise Network Function Virtualization (Enterprise NFV) that decouples hardware from software and gives enterprises the freedom of choice to run any feature anywhere.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
SAN DIEGO, CA, Cisco Partner Summit- March 2, 2016 - Digitization is transforming businesses in every industry, opening up a $2.1 trillion global market opportunity by 2019, according to IDC*. The path to digitization requires a digital network that evolves beyond just connectivity. This new network will enable business innovation, generate insights and create customer experiences. It will reduce cost and complexity with new orchestration and automation capabilities, while helping protect the business with an architecture designed for security.
