Neil Stobart, vice president, Global System Engineering at Cloudian, on choosing the right storage foundation
Contributor 2 hours ago
Neil Stobart, vice president, Global System Engineering at Cloudian, on choosing the right storage foundation
target=_blank title=Share on LinkedIn class=share-linkedin> Neil Stobart, vice president, Global System Engineering at Cloudian, on choosing the right storage foundation
https://www.tvbeurope.com/features/how-to-unlock-the-potential-of-your-media-archives title=Share via Email class=share-email>
With media organisations having to manage more content, and larger file sizes than ever before, traditional disk and tape storage solutions can no longer meet evolving demands. What's needed is a more scalable, intelligent and cost-effective storage foundation - and one that doesn't just hold a media archive but provides anytime, anywhere access and a way to extract more value from this asset. As with many digital technologies these days, the ideal solution is to leverage the power of Cloud-derived technology while keeping the archive safely under the user's control.
A more challenging media environment
One of the key drivers of growing content volumes is the shift to higher-quality formats and resolutions. 4K is becoming more and more ubiquitous, and pixel counts are only going to get bigger with 8K and even 16K looming on the horizon.
Frame rates are also increasing. No longer is everything captured at 24 frames per second (fps). There are now productions at 48 fps and 60 fps, and they are likely to go as high as 300 fps. To put this growth in file size into context, one hour of standard definition (SD) film content equates to 112 gigabytes (GB) of storage space at uncompressed data rates; high definition (HD) adds up to 537 GB, and Ultra HD to 6,880 GB.
In addition, with so many distribution platforms available to reach new audiences, more versions of the same piece of content must be produced and managed to meet the unique delivery specifications of each service.
On top of this, artificial intelligence and machine learning applications provide opportunities to search, identify, tag and retrieve content more quickly and comprehensively than is manually possible. As a result, media organisations can extract more value from their content archives.
Traditional storage solutions fall short
Given this evolving media landscape, storage has never been more vital to the success of any organisation that works with content. However, the traditional SAN and NAS disk systems and tape storage that have been relied on for so long simply can't keep pace with the demands of today's media workloads. This is especially the case in the current do more for less' media environment where margins are continuously squeezed.
The cost of traditional disk-based systems becomes increasingly prohibitive at large scale, and tape storage entails management and latency issues, including the time it takes to retrieve content stored offsite.
What's needed is a way to seamlessly and cost-effectively scale to hundreds of petabytes without interruption or downtime.
Looking to the skies
Over the last several years, organisations across a range of industries have turned to the public Cloud to meet their storage needs. In a public Cloud model storage is delivered as a third-party service, freeing up internal time and resources and providing much greater scalability and flexibility than traditional storage. In addition, the low cost of storing data in the public Cloud makes it extremely attractive at first glance.
However, the costs of storing and accessing data in the public Cloud can quickly add up, and the time required to retrieve it can be significant, particularly in the case of large files. In addition, there are control and security issues that media organisations should consider before putting their valuable intellectual property in the hands of someone else.
In contrast, an onsite, private Cloud is specifically operated by an organisation for its own use, avoiding the access, control and security issues of the public Cloud. At the same time, however, private Clouds require internal infrastructure and management expertise.
Object storage - the best of both worlds
Developments in data storage technology, such as Cloudian's new HyperStore Xtreme storage offering, provide a much-needed solution to the public versus private Cloud conundrum for content owners and distributors.
With this type of solution, media organisations can experience the equivalent scale and flexibility benefits of the largest public Clouds such as Amazon AWS, Google Cloud and Microsoft Azure, but from within the walls of their own facilities. In addition, the underlying technology enables users to store, find and protect media seamlessly across sites, both onsite and in public Clouds, within a single, unified platform.
Organisations can scale their storage capacity up to an exabyte of data without interruption. And because of the unified management feature, content can be easily accessed whenever and wherever it is needed.
In addition, these new private Cloud systems meet criteria critical to media organisations. These include automated data protection, replication across facilities for collaboration and disaster recovery, and rich metadata tagging that facilitates Google-like search and AI/analytics applications. These benefits - coupled with seamless integration with one or more public Clouds and significant cost savings compared to public Cloud services - make these private Cloud offerings extremely attractive.
The secret sauce
So how does it work? The key is the use of an object storage architecture as opposed to more traditional approaches such as file or block storage. Rather than organising stored content into a hierarchy with directories
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
Neil Stobart, vice president, Global System Engineering at Cloudian, on choosing the right storage foundation
