Nielsen launches CTV ad spend data into its French Ad Intel product

France launch follows UK and Germany as Nielsen expands product across EMEA

Paris, France, September 10, 2026 - Nielsen, a global leader in audience measurement, data, and media intelligence, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product in France, a market with a total annual CTV ad spend forecasted to be 1.5 billion. This further cements Nielsen's position as the authority in cross-platform competitive intelligence, offering a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape.

Adding CTV coverage to Ad Intel, Nielsen's comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns. This enhancement enables ad spend to be tracked across all major streaming platforms, alongside linear TV, digital, and other media types already available. This helps clients to understand a complete cross-platform view of their competitors' media strategies, giving greater visibility into where they are investing, and how ad spend is shifting between linear TV, CTV, and other digital channels. Clients can then make more informed decisions regarding how CTV fits into the broader media mix.

Other benefits include:

Track CTV investment in your industry: Identify which platforms and creative approaches are driving the most CTV investment - to identify gaps and opportunities in advertising strategies

Creative and placement insights: Understand what messaging and creatives competitors are using and how ads are positioned across different CTV platforms

Smarter media planning: Use competitive and creative insights to adjust spend, strengthen creative messaging, and increase campaign effectiveness

This enhancement in France, which was first made available in Germany and the UK, will also now be rolled out in Italy, unlocking critical insight into advertising across CTV, which has become the fastest-growing ad channel. In France, this will provide a comprehensive view of CTV ad spend across major platforms including Amazon Prime Video, Netflix, HBO Max, Disney , YouTube, DAZN, Canal , TF1, M6 and FranceTV amongst others. This addition is also part of Nielsen's ongoing strategic investments in its Ad Intel product to improve and enhance digital coverage.

Inam Mahmood, General Manager, EMEA, Nielsen, added: The French television market is at a pivotal tipping point as connected screens blend the massive reach of traditional broadcasting with the targeted agility of digital streaming. In such a sophisticated advertising environment, brands and agency partners can no longer afford to plan in silos. Success requires unified, transparent data to understand where rivals are placing their bets and how to effectively capture share of voice.

By expanding Nielsen Ad Intel to include CTV in France, we are closing the measurement gap across the entire viewer journey-whether audiences are tuning into leading domestic digital offerings like TF1, FranceTV and M6 , or streaming via Amazon Prime Video, Netflix, HBO Max, DAZN, and YouTube. Following our rollouts in Germany and the UK, this enhancement gives French media leaders the localised clarity needed to sharpen creative strategies, benchmark performance, and drive maximum return on ad spend.

To learn more about Nielsen's complete advertising intelligence solutions, visit here.

About Nielsen Nielsen is a global leader in audience measurement, data and media intelligence. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press contact Ben Gold, Director of Communications, EMEA

E: ben.gold@nielsen.com

M: 44 7816 252 017

LINK:	https://www.nielsen.com/news-center/2026/nielsen-launches-ctv-ad-spend...
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