A stunning new campaign launches the branding partnership between Global Sports Brand PUMA and Red Bull Racing Formula One Team in preparation for the upcoming Formula One 2016 Season. The commercial was created by Rebel @ Outsider, produced by Omelihu Mel Nwanguma and directed by Max Fisher for Tim Stedman at PUMA.
The concept required a herd of stampeding bulls to charge around the two Red Bull Racing drivers Daniel Ricciardo and Daniil Kvyat.
Rebel @ Outsider came to Post Production Specialist, David Cox for solutions to create the charging bulls. Given the tight turnaround, we looked at the possibility of using stock footage roto-scoped into new scenes. However, this would have heavily restricted the creativity of the rest of the commercial as camera angles would have to be locked to the available footage. We therefore opted for CGI bulls and I started to create these before the shoot to get a head-start.
With the challenges of facing the busy F1 drivers schedules coupled with limited time-frames, David had around a fortnight between shooting and delivery to complete the ambitious project.
The Finish Line in CG and Post
David reveals, At first, it appeared that shooting against green screen would provide the most efficient workflow. However, director Max Fisher and cinematographer Luke Jacobs were keen on a spot-lit, hazy environment which doesnt directly suit green-screen shooting. Although similar looks could be created in post production, I felt that it would be better to let the director and DoP keep full control of this aspect by avoiding green screen shooting. This resulted in some extra work in post to roto-scope around the drivers, but made the overall feel of the commercial much stronger.
David ingeniously created the bulls complete with skeletons, muscles and hair in CGI, and adds insight into the design process, The bulls were modelled and animated by referring to You-Tube clips of Iberian fighting bulls. In the shots where there were scores of bulls, the masses were created using particle systems with an element of artificial intelligence to create the herding stampede action. Bulls closer to the camera were individually animated. These were then lit and matched to the hazy environment, so that distant bulls would fade to shadow whereas the ones in the spot-lit centre were brightly illuminated.
In addition, David also created a line animation which made a heart-beat monitor morph into the shape of the PUMA / Red Bull Racing brand mark. This was then tracked into the actual heart monitor was shot in situ.
The project ran smoothly with the compositing, online and finishing achieved by David Cox using SGOs Mistika post production system.
It is always a pleasure working with David because he brings a certain amount of flexibility and transparency that you don't necessary get when working in a studio environment. Mel Nwanguma Producer at Outsider adds, For the Stampede project we needed a VFX artist who understood the various limitations we were faced with. We basically needed someone who would say Yes' to the director's idea, then figure out a way to make it work! Having worked with David on numerous projects, he has never disappointed us.
PUMA branding will feature prominently on the racing car, team and race-wear. Puma are also launching a range of licensed replica, fan and lifestyle footwear, apparel and accessories.
Watch Behind the Scenes technical video by David Cox, Courtesy of PUMA: - https://vimeo.com/155222432
Project Stills to please be Credited as Copyright Courtesy PUMA
CREDITS
Compositing, online and finishing on Mistika CGI modelling and animation on Blender Rendered on Cycles both locally and via the cloud services of Render Street Camera tracking on Syntheyes Brand Animation on After Effects Compositing, online and finishing by David Cox on Mistika Production Company: Rebel @ Outsider Produced by Omelihu Mel Nwanguma Directed by Max Fisher for Tim Stedman at PUMA DoP Luke Jacobs
ABOUT DAVID COX
David Cox s career began at The Moving Picture Company and then The Mill in London. He then founded a post production facility in Londons Soho for over a decade while continuing as a VFX artist and colourist. He uses a variety of systems to post produce with. Read more about him and his portfolio of projects here http://davidcox.tv/
David Cox
VFX Artist and Colourist
Stereoscopic and Post Consultant
www.davidcox.tv
###
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
A stunning new campaign launches the branding partnership between Global Sports Brand PUMA and Red Bull Racing Formula One Team in preparation for the upcoming Formula One 2016 Season. The commercial was created by Rebel @ Outsider, produced by Omelihu Mel Nwanguma and directed by Max Fisher for Tim Stedman at PUMA.
