
Live From Super Bowl LIV: Mike Davies and Fox Sports Team Prepare to Make UHD/HDR History The Big Game is a major driver of future UHD/HDR-production adoption By Ken Kerschbaumer, Editorial Director
Thursday, January 30, 2020 - 11:22 pm
Print This Story
Super Bowl LIV is only days away, and with it a new era in Super Bowl broadcasting will begin: the UHD/HDR era. Make no mistake about it: a UHD HDR Super Bowl - and which network would be the first to air it - has been gossip fodder since the first 4K sets hit the CES show floor, and for good reason: the event is a bellwether of the industry's move to UHD and HDR.
Fox Sports' Mike Davies says the evolution of UHD in 2019 spurred its use at Super Bowl LIV.
According to Mike Davies, SVP, technical and field operations, Fox Sports, the decision to go UHD and HDR for Super Bowl LIV came from the highest executive levels within the Fox organization. And it was a decision that he is not sure would have made sense early last year.
The whole evolution of UHD accelerated in 2019, and I'm not sure we would have made the decision to do UHD and HDR in the beginning of the year, he says. But, as technology matured - and it matured quickly - it made it more and more possible to conceive of doing Thursday Night Football in 1080p HDR as well as doing the Super Bowl.
Thursday Night Football was an important reason that Super Bowl LIV is making the UHD/HDR leap. The efforts began in the preseason, and 11 games ultimately were distributed to viewers in UHD and HDR.
We got comfortable with what we were doing in UHD HDR with the help of people like [Fox Sports, Director, Technical Operations,] Kevin Callahan and [Thumbwar, VP, Special Projects,] Mike Drazin, he says. It became clear we could pull this off, and, while it wasn't easy, we hired the right people to make it happen.
The commitment to produce and deliver the Super Bowl in UHD HDR began the process to figure out how the team could produce the game in the next-generation format. As in the early days of HD, there are plenty of options, and not all of the elements that make up a production are available for the format.
We looked at all of the different ways we could have done it, says Davies. We could have done a shadow cut with a smaller subset of cameras and upconverted the rest of the cameras. We also looked at doing it in all 4K. Budget [aside], could it be done technically? We even commissioned a consultant to look at it and make sure we were doing it the right way. What they came back with was, not only was 4K going to denigrate the product for the wider audience because of the lack of super-motion, the lack of smaller cameras, and [the] many feeds [but] you would still need to upconvert.
A production team from Sony captured images around Miami in 8K using a Sony Venice camera.
The bigger issue, however, is that the move to 4K acquisition would actually negatively impact the viewer experience because 4K doubles the pixel offset from one frame to the next. That, ultimately, means more motion blur, which can be a problem for something as fast moving as NFL football.
At 120 frames per second, 4K looks awesome, says Davies. We can shoot it at 120 fps, but we can't deliver it. At 60 fps, the motion blur is not going to serve the sport well.
It's for those reasons that the production of Super Bowl LIV will be completely 1080p and HDR, a move that allows all the cameras and replay feeds to match in terms of quality and also to be upgraded for UHD viewers and downconverted to HD and SD with as little compromise as possible.
We've been evangelizing that concept, and we think, at this point, we are doing this at state-of-the-art, says Davies. In 2021, maybe things will be different. It's incumbent on all the stewards of the Super Bowl to produce the game in the very best way they can at that point in time. I always look forward to the Super Bowl and our chance to raise the bar like CBS did last year and NBC did the year before them.
Although the production format will be 1080p, 4K and even 8K cameras will be deployed for replay and zoom needs. Eight 4K and three 8K cameras (Sony UHC-8300's being used in their first NFL postseason game) will be in the mix. The 4K cameras will be at the high-end-zone position and shoot down the line; the 8K cameras will be used exclusively on the sidelines and benches. Two of the 8K cameras will allow up to 12X zoom replays, and the third will shoot the entire field. All three will be coupled with Canon 8K lenses.
We first used the UHC-8300 at the World Series, notes Davies. Sony was great enough to give us the cameras, and Canon was nice enough to give us the lenses.
A producer and operator will monitor the 8K signals looking for interesting moments, similar to the approach used for the World Series.
At the World Series, we learned it could be valuable to cover peripheral things, and the benches at a football game are one place where we can't cover everything, says Davies. But, with an extraction device and the 8K cameras and lenses, a producer and operator can find interesting moments on the benches.
He also looks forward to seeing what an NFL game looks like when shot with a current 8K camera and lens. An 85-in. Sony 8K TV set in the compound will display an 8K image delivered via two Sony PWS-4500 servers that each have four 12-Gbps SDI inputs. The 8K images will be recorded at 60 fps before being passed on to the 8K set.
We want to see what it looks like when panning and zooming in 8K, says Davies.
AI Is Tested for Super-Slo-Mo Replay
Another innovation being trialed at Super Bowl LIV is an EVS replay system that uses artificial intelligence to create additional frames in a 60-fps replay, enabling it to have 180 frames per second and be played back as a super-slow-motion replay
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
02/08/2026
Classic EQ design goes virtual
Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...
02/08/2026
The Government's Missing Dimension
This article was originally published on the National Preparedness Commission website on 25 June 2026.
----------------...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...
01/08/2026
Early Registration Opens for the 2026 SMPTE Media Technology Summit
Brie Clayton July 31, 2026
0 Comments
Initial Program Announced Alongside New Medi...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
31/07/2026
The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick)
Dear Friends,
This has been an extraordinary year for our ar...
31/07/2026
Offers 360-degree sound placement in any DAW
Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...
31/07/2026
10 new Chinese C-Pop voices introduced
While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...
31/07/2026
Reimagines the vintage BBD sound character
PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...
31/07/2026
The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...
31/07/2026
Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...
31/07/2026
From focus puller to colourist
Caroline Shawley July 30, 2026
0 Comments
Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...
31/07/2026
Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design
Brie Clayton July 30, 2026
0 Comments
DaVinci Resolve Studio and Blackmagic Clou...
31/07/2026
Krotos Launches Video to Sound Plugin for DaVinci Resolve
Brie Clayton July 30, 2026
0 Comments
AI-assisted workflow helps editors add synchronized, p...
31/07/2026
Athletics, Camogie, the Dublin Horse Show, the FAI Cup, Golf, Hockey, the UEFA C...
31/07/2026
Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...
31/07/2026
Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...
31/07/2026
RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...
31/07/2026
RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...
30/07/2026
Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...
30/07/2026
ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...
30/07/2026
Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...
30/07/2026
The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...
30/07/2026
TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...
30/07/2026
SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...