
DC14-132 31st March 2014
BT and UNICEF UK launch The Right Click: Internet Safety Matters
A three-year partnership working with teachers, parents and children across the UK to keep children safe online
BT and UNICEF UK, the UK arm of the world's leading children's organisation, today announced The Right Click: Internet Safety Matters, a partnership which aims to help children to protect themselves online, and help parents to keep their children safe on the internet.
The three-year partnership will see both organisations work with teachers, parents and children across the UK, delivering train the teachers' sessions, which will be followed by workshops for parents and children on practical ideas and tools to empower them to be safe online. The partnership will also enable UNICEF UK to expand its UK based Rights Respecting Schools programme to disadvantaged areas. The launch of the partnership took place at BT Tower today, 31 March, 2014 with support from UNICEF UK supporter Keeley Hawes.
The launch comes on the eve of new research conducted by BT for the partnership, which reveals that 52% of parents with school children aged 4 16 do not feel they have enough support, or are not sure they have enough support, when it comes to talking to their children about online safety, and a further 21% lack the confidence to broach the subject with their children. The research went on to reveal that 75% of parents would welcome further support through their child's school if it was offered.
The Right Click: Internet Safety Matters partnership will be rolled out from June among UNICEF UK's Rights Respecting Schools across the UK. As part of its commitment, BT will provide 600 volunteers from its staff to offer their technical expertise and training to teachers and parents on the subject of internet safety. The partnership marks the first time UNICEF UK has involved corporate volunteers in its programmes, a decision the organisation took based on the natural expertise of BT in this area.
The Right Click: Internet Safety Matters aims to reach 100 schools across the UK in its first year, with the aim of empowering children to protect themselves online and to maximise their potential through digital channels. The partnership will deliver a range of support to children, parents and teachers to enable positive internet behaviour. Over the course of the three-year programme BT and UNICEF UK will aim to deliver training to a total of 600 schools and reach a total of 21,000 parents and children through the workshops. Once teachers have been trained to deliver the workshops independently, the partnership hopes this number will rise to a total of 35,000 children and parents.
BT will also provide funding to enable UNICEF UK to recruit a further 80 schools into UNICEF UK's Rights Respecting Schools Programme. This works to ensure that children's rights are at the heart of a school's planning, policies and practice. It enables children to learn about their rights to help them to be more confident, responsible citizens. The partnership with BT will enable UNICEF UK to reach more school children and teachers in some of the UK's most deprived areas.
The Right Click: Internet Safety Matters will see the two organisations combine their recognised track-records in supporting the wellbeing of future generations BT through its Connected Society programme which aims to improve society through the power of digital connections, and UNICEF's Rights Respecting Schools Programme.
Pete Oliver, Commercial Director of BT's Consumer Division, said: We are hugely excited to partner with UNICEF on such an important project, and with an organisation that plays such a critical role in the protection of children's safety. At BT, we take online safety extremely seriously, and believe strongly that everyone should have the ability to use the internet in a safe and informed way.
Catherine Cottrell, Deputy Executive Director, Fundraising UNICEF UK, said:
At UNICEF we believe that children across the UK have the right to grow up safely, using technology and the internet for all of its many benefits in a safe and informed way. We are delighted to be working with BT to bring our Rights Respecting Schools programme to even more schools and to work with BT's expert volunteers to give children, parents and teachers the support they need to help keep their families safe online.
Julie Lunnon, a Citizenship Teacher at Cannon Lane Primary School, said: Online safety has become such a critical issue for schools with more and more children having access to the internet. It's a great idea to bring school children, their parents and teachers together and get them talking to each other about this issue. Our school is part of UNICEF UK's Rights Respecting Schools programme which is all about children learning about their rights and the importance of respecting everyone's rights.
UNICEF UK supporter Keeley Hawes said: It's great BT and UNICEF UK have come together to address online safety for children in schools, an issue that is vitally important in a society increasingly influenced by digital media. Supporting children's rights is an issue I am very passionate about, both as a mother and supporter of the great work UNICEF UK is doing with Rights Respecting Schools. It's fantastic that hundreds of these schools will be involved in this partnership .
-ends-
Notes to editors
1. Research was conducted 20 March 21 March 2014 amongst 2,000 parents of school children aged 4 16.
2. The Connected Society programme is part of BT's Better Future commitment. Being a responsible and sustainable business leader is one of BT's six strategic priorities to grow the value of its business.
The Connected Society programme, uses the power of com
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....
12/09/2025
AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
September 12th, 2025
Tribeca X and The Female Quotient to Host Powerhouse Em...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
Back to All News
New International Crime Series Road (WT)' Explores Twiste...
12/09/2025
Back to All News
First Look: Thai Crime Drama Everybody Loves Me When I'm ...
12/09/2025
Back to All News
Netflix Marks 10 Years in Japan, Announces Three New Series Th...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...
11/09/2025
Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director
Thursday, September 11, 2025 - 7:00 am
Pr...
11/09/2025
NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...