
Editor's Note: At Spotify, we believe that AI has the potential to offer real benefits for innovation and creators. Read on for thoughts from our CEO, Daniel Ek and Meta CEO, Mark Zuckerberg's on the promise of open source AI and its ability to drive progress and create economic opportunity globally.
This is an important moment in technology. Artificial intelligence (AI) has the potential to transform the world-increasing human productivity, accelerating scientific progress and adding trillions of dollars to the global economy.
But, as with every innovative leap forward, some are better positioned than others to benefit. The gaps between those with access to build with this extraordinary technology and those without are already beginning to appear. That is why a key opportunity for European organisations is through open-source AI-models whose weights are released publicly with a permissive licence. This ensures power isn't concentrated among a few large players and, as with the internet before it, creates a level playing field.
The internet largely runs on open-source technologies, and so do most leading tech companies. We believe the next generation of ideas and startups will be built with open-source AI, because it lets developers incorporate the latest innovations at low cost and gives institutions more control over their data. It is the best shot at harnessing AI to drive progress and create economic opportunity and security for everyone.
Meta open-sources many of its AI technologies, including its state-of-the-art Llama large language models, and public institutions and researchers are already using these models to speed up medical research and preserve languages. With more open-source developers than America has, Europe is particularly well placed to make the most of this open-source AI wave. Yet its fragmented regulatory structure, riddled with inconsistent implementation, is hampering innovation and holding back developers. Instead of clear rules that inform and guide how companies do business across the continent, our industry faces overlapping regulations and inconsistent guidance on how to comply with them. Without urgent changes, European businesses, academics and others risk missing out on the next wave of technology investment and economic-growth opportunities.
Spotify is proud to be held up as a European tech success but we are also well aware that we remain one of only a few. Looking back, it's clear that our early investment in AI made the company what it is today: a personalised experience for every user that has led to billions of discoveries of artists and creators around the world. As we look to the future of streaming, we see tremendous potential to use open-source AI to benefit the industry. This is especially important when it comes to how AI can help more artists get discovered. A simplified regulatory structure would not only accelerate the growth of open-source AI but also provide crucial support to European developers and the broader creator ecosystem that contributes to and thrives on these innovations.
Regulating against known harms is necessary, but pre-emptive regulation of theoretical harms for nascent technologies such as open-source AI will stifle innovation. Europe's risk-averse, complex regulation could prevent it from capitalising on the big bets that can translate into big rewards.
Take the uneven application of the EU's General Data Protection Regulation (GDPR). This landmark directive was meant to harmonise the use and flow of data, but instead EU privacy regulators are creating delays and uncertainty and are unable to agree among themselves on how the law should apply. For example, Meta has been told to delay training its models on content shared publicly by adults on Facebook and Instagram-not because any law has been violated but because regulators haven't agreed on how to proceed. In the short term, delaying the use of data that is routinely used in other regions means the most powerful AI models won't reflect the collective knowledge, culture and languages of Europe-and Europeans won't get to use the latest AI products.
These concerns aren't theoretical. Given the current regulatory uncertainty, Meta won't be able to release upcoming models like Llama multimodal, which has the capability to understand images. That means European organisations won't be able to get access to the latest open-source technology, and European citizens will be left with AI built for someone else.
The stark reality is that laws designed to increase European sovereignty and competitiveness are achieving the opposite. This isn't limited to our industry: many European chief executives, across a range of industries, cite a complex and incoherent regulatory environment as one reason for the continent's lack of competitiveness.
Europe should be simplifying and harmonising regulations by leveraging the benefits of a single yet diverse market. Look no further than the growing gap between the number of homegrown European tech leaders and those from America and Asia-a gap that also extends to unicorns and other startups. Europe needs to make it easier to start great companies, and to do a better job of holding on to its talent. Many of its best and brightest minds in AI choose to work outside Europe.
In short, Europe needs a new approach with clearer policies and more consistent enforcement. With the right regulatory environment, combined with the right ambition and some of the world's top AI talent, the EU would have a real chance of leading the next generation of tech innovation.
We believe that open-source AI can help European organisations make the most of this new technology by levelling the playing field, and we hope that the EU doesn't limit the possibilities that we are only starting to explore
More from Spotify
27/06/2025
K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...
25/06/2025
Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponso...
24/06/2025
Last week, Spotify returned to the Croisette for our 11th year at the Cannes Lio...
20/06/2025
In just a few days, the pilgrimage to Worthy Farm begins. Glastonbury, the legen...
19/06/2025
On Wednesday, Spotify and Miley Cyrus tangoed in Paris during an unforgettable e...
18/06/2025
Since popping up in 2020, RADAR Italia has not only supported emerging artists but also reflected the cultural and musical richness of Italy. Over the past five...
17/06/2025
In South Africa, the rebirth and resurgence of the vibrant folk genre Maskandi has captured the attention of music fans, becoming the country's fastest-grow...
16/06/2025
The Cannes Lions International Festival of Creativity is officially underway for...
16/06/2025
On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio con...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
11/06/2025
When a music fan creates a playlist on Spotify, it's not just for listening-...
11/06/2025
Hur s krar vi Europas konkurrenskraft i en tid av snabb teknikutveckling? Och hur rustar vi samh llet f r framtidens kompetensbehov inom AI, tech och kultur? Un...
11/06/2025
Spotify and ENHYPEN are inviting fans to step inside the world of DESIRE : UNLEA...
10/06/2025
A new generation of artists is redefining Morocco's pop music scene, blending their deep-rooted heritage with contemporary influences to create sounds that ...
10/06/2025
Since Audiobooks in Premium launched on Spotify in 2023, we've seen strong g...
09/06/2025
It was Thursday night in New York City and The Box was buzzing with excitement. The edgy nightclub, known for its lavish theatrics, provided the perfect backdro...
06/06/2025
Spotify is dedicated to lifting up the voices and contributions of all artists, creators, and authors. This Pride Month and beyond, we're also taking a mome...
06/06/2025
Spotify is heading back to France for the annual Cannes Lions International Festival of Creativity, and this year we'll showcase how Spotify is more alive t...
05/06/2025
Whether she's in the studio, on a tour bus, or traveling the world, there...
05/06/2025
Spotify and United are teaming up to deliver an even more entertaining in-flight...
05/06/2025
On Wednesday, Spotify brought together Mexico's vibrant podcast community fo...
05/06/2025
Last month, Spotify brought Travis Scott to Barcelona to play his first-ever show in the city and celebrate the release of his Spotify x Cactus Jack x Bar a jer...
04/06/2025
Today, Spotify launches its Loud & Clear report-our annual deep dive into the economics of music streaming-in Canada, and with it, a powerful story of how Canad...
29/05/2025
Japan's music scene is entering an exciting new chapter. Long known for its ...
28/05/2025
Spotify is all about bringing you closer to the voices and stories you love. Tha...
28/05/2025
A ind stria musical do Brasil est passando por uma transforma o hist rica - e o Spotify segue iluminando esse caminho. A vers o mais recente do relat rio Loud...
28/05/2025
Brazil's music industry is in the midst of a historic transformation-and Spotify continues to help illuminate the path. Our most recent Loud & Clear report,...
28/05/2025
Spotify's commitment to transparency and artist empowerment continues to res...
21/05/2025
When CMA Fest springs to life in Nashville each year, Spotify House is always one of the top destinations-and 2025 was no different. For the sixth year, Spotify...
21/05/2025
Marking a first, Spotify has launched the Upcoming Releases hub-a destination so...
20/05/2025
Throughout the month of May, Spotify is celebrating Asian and Pacific Islander Heritage Month by amplifying the many artists, creators, and authors who share th...
20/05/2025
It's officially summer on Spotify and, once again, our team of best-in-class...
19/05/2025
For the past decade, Spotify's Fresh Finds playlists have served as a launchpad for emerging independent artists, helping them break through and connect wit...
17/05/2025
Globally, Asian and Pacific Islander (API) artists, creators, and authors contin...
16/05/2025
As Beyonc s COWBOY CARTER Tour sparks excitement around the world, Spotify is helping the BeyHive get concert-ready with a limited-edition collection of playli...
14/05/2025
Spotify and FC Barcelona's partnership saw its sixth jersey takeover this we...
14/05/2025
At Spotify, we believe that our incredible bandmates (that's what we call our team) are the driving force behind our success. Longtime Spotifier Anna Lundst...
13/05/2025
Spotify aims to bring compelling audiobooks to as many consumers as possible, and we're eager to give fans even more options as they discover their next gre...
13/05/2025
People all over the world love DJ. At the gym, at home, whenever and wherever you want a deeper experience with great music, DJ is the answer. In fact, DJ liste...
09/05/2025
As excitement builds for the annual Eurovision Song Contest, Spotify data offers...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
06/05/2025
In Colombia, music isn't just background noise-it's center stage. It'...
06/05/2025
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...
06/05/2025
Updated May 16, 2025: We always aim to provide the best Spotify experience, and ...
06/05/2025
Since Spotify's 2019 launch in India, the growth of the country's local ...
05/05/2025
As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...
02/05/2025
Updated May 19, 2025: Spotify submitted a new app update that Apple has approved...
02/05/2025
Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...
02/05/2025
With more than 678 million users worldwide tuned in to Spotify, we're at the heart of music and culture. Our unrivaled global community of artists, songwrit...