
Editor's Note: At Spotify, we believe that AI has the potential to offer real benefits for innovation and creators. Read on for thoughts from our CEO, Daniel Ek and Meta CEO, Mark Zuckerberg's on the promise of open source AI and its ability to drive progress and create economic opportunity globally.
This is an important moment in technology. Artificial intelligence (AI) has the potential to transform the world-increasing human productivity, accelerating scientific progress and adding trillions of dollars to the global economy.
But, as with every innovative leap forward, some are better positioned than others to benefit. The gaps between those with access to build with this extraordinary technology and those without are already beginning to appear. That is why a key opportunity for European organisations is through open-source AI-models whose weights are released publicly with a permissive licence. This ensures power isn't concentrated among a few large players and, as with the internet before it, creates a level playing field.
The internet largely runs on open-source technologies, and so do most leading tech companies. We believe the next generation of ideas and startups will be built with open-source AI, because it lets developers incorporate the latest innovations at low cost and gives institutions more control over their data. It is the best shot at harnessing AI to drive progress and create economic opportunity and security for everyone.
Meta open-sources many of its AI technologies, including its state-of-the-art Llama large language models, and public institutions and researchers are already using these models to speed up medical research and preserve languages. With more open-source developers than America has, Europe is particularly well placed to make the most of this open-source AI wave. Yet its fragmented regulatory structure, riddled with inconsistent implementation, is hampering innovation and holding back developers. Instead of clear rules that inform and guide how companies do business across the continent, our industry faces overlapping regulations and inconsistent guidance on how to comply with them. Without urgent changes, European businesses, academics and others risk missing out on the next wave of technology investment and economic-growth opportunities.
Spotify is proud to be held up as a European tech success but we are also well aware that we remain one of only a few. Looking back, it's clear that our early investment in AI made the company what it is today: a personalised experience for every user that has led to billions of discoveries of artists and creators around the world. As we look to the future of streaming, we see tremendous potential to use open-source AI to benefit the industry. This is especially important when it comes to how AI can help more artists get discovered. A simplified regulatory structure would not only accelerate the growth of open-source AI but also provide crucial support to European developers and the broader creator ecosystem that contributes to and thrives on these innovations.
Regulating against known harms is necessary, but pre-emptive regulation of theoretical harms for nascent technologies such as open-source AI will stifle innovation. Europe's risk-averse, complex regulation could prevent it from capitalising on the big bets that can translate into big rewards.
Take the uneven application of the EU's General Data Protection Regulation (GDPR). This landmark directive was meant to harmonise the use and flow of data, but instead EU privacy regulators are creating delays and uncertainty and are unable to agree among themselves on how the law should apply. For example, Meta has been told to delay training its models on content shared publicly by adults on Facebook and Instagram-not because any law has been violated but because regulators haven't agreed on how to proceed. In the short term, delaying the use of data that is routinely used in other regions means the most powerful AI models won't reflect the collective knowledge, culture and languages of Europe-and Europeans won't get to use the latest AI products.
These concerns aren't theoretical. Given the current regulatory uncertainty, Meta won't be able to release upcoming models like Llama multimodal, which has the capability to understand images. That means European organisations won't be able to get access to the latest open-source technology, and European citizens will be left with AI built for someone else.
The stark reality is that laws designed to increase European sovereignty and competitiveness are achieving the opposite. This isn't limited to our industry: many European chief executives, across a range of industries, cite a complex and incoherent regulatory environment as one reason for the continent's lack of competitiveness.
Europe should be simplifying and harmonising regulations by leveraging the benefits of a single yet diverse market. Look no further than the growing gap between the number of homegrown European tech leaders and those from America and Asia-a gap that also extends to unicorns and other startups. Europe needs to make it easier to start great companies, and to do a better job of holding on to its talent. Many of its best and brightest minds in AI choose to work outside Europe.
In short, Europe needs a new approach with clearer policies and more consistent enforcement. With the right regulatory environment, combined with the right ambition and some of the world's top AI talent, the EU would have a real chance of leading the next generation of tech innovation.
We believe that open-source AI can help European organisations make the most of this new technology by levelling the playing field, and we hope that the EU doesn't limit the possibilities that we are only starting to explore
More from Spotify
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Premiumanv ndare f r en avisering i Spotify-appen.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
09/10/2025
This World Mental Health Day, Spotify is helping listeners slow down, reconnect,...
09/10/2025
Ariana Grande fans, the moment has arrived. Whether you've loved Ariana sinc...
09/10/2025
When we introduced the inaugural Spotify x JED Impact Award earlier this year, o...
09/10/2025
From its vibrant Indian origin to playlists spanning the globe, Punjabi music is having a moment. Today in India, it stands among the most-streamed music langua...
08/10/2025
Spotify and BMG have entered into a direct, multiyear US publishing licensing agreement designed to deliver greater value to songwriters and their teams.
This...
08/10/2025
Spotify's commitment to supporting women in music spans genres, generations,...
08/10/2025
Spotify is always evolving to give listeners more control, more personalization, and more ways to connect. Whether you're a playlist curator, a casual liste...
07/10/2025
Last week in Lagos, the lines between music and fashion blurred in electrifying new ways. Afrobeats: Culture in Motion-a bold collaboration between Lagos-based ...
07/10/2025
Spotify Advertising is launching a new campaign for marketers: Tunetorials, wher...
06/10/2025
Spotify is everywhere you listen (and watch): in the car, on your TV, and even while gaming - with integrations across more than 2,000 devices. Every listener...
06/10/2025
Football season is in full swing, and Spotify has you covered with a lineup of podcasts that capture the excitement, drama, and insider perspectives fans crave....
03/10/2025
The Toast, the wildly popular daily podcast from sisters Claudia and Jackie Oshry, is now on video on Spotify. Fans can tune in each week to watch the duo's...
03/10/2025
Taylor Swift has done it again. On October 3, The Life of a Showgirl became Spot...
02/10/2025
For so many of us, movement is about more than just exercise-it's a way to b...
01/10/2025
In Colombia, the sound of success for female artists is unmistakable, and much of that success is fueled by female fans. According to Spotify data, 58% of liste...
01/10/2025
En Colombia, el sonido del xito de las artistas femeninas es inconfundible, y gran parte de ese impulso viene de las fans mujeres. Seg n datos de Spotify, el 5...
01/10/2025
Personalization is at the heart of Spotify. When you ask listeners what they lov...
01/10/2025
Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we're building...
30/09/2025
The following press release went live on Business Wire earlier today. You can al...
30/09/2025
Spotify and Merlin, the digital music licensing partner for the world's leading independents, today announced the renewal of their global, multiyear licensi...
30/09/2025
Earlier today, Founder & CEO Daniel Ek shared the following note with all Spotify employees. More detail can also be found in the press release here.
Team,
I...
25/09/2025
You might be seeing some misinformation online about a change to Spotify's Terms of Use and their impact on artists, authors, and creators. These claims are...
25/09/2025
Musik wurde schon immer von Technologie gepr gt. Von Mehrspur-Tonbandger ten ber Synthesizer bis hin zu digitalen Audio Workstations und Auto-Tune - jede Gener...
25/09/2025
A m sica sempre foi moldada pela tecnologia. Do multipista e sintetizadores s esta es de trabalho digitais de udio e ao Auto-Tune, cada gera o de artistas e...
25/09/2025
Music has always been shaped by technology. From multitrack tape and synthesizers to digital audio workstations and Auto-Tune, every generation of artists and p...