Sony Pixel Power calrec Sony

Three sets of Cooke Optics Anamorphic/i S35 Prime Lenses Adds to the Desert Isolation and Immersive Storytelling of End of the Road

15/09/2022

Three sets of Cooke Optics Anamorphic/i S35 Prime Lenses Adds to the Desert Isolation and Immersive Storytelling of End of the Road

Brie Clayton September 15, 2022

0 Comments

One set of Special Flair lenses dominates screen time for Netflix thriller

For cinematographer Ed Wu, the choice to use Cooke Optics Anamorphic/i S35 prime lenses for the Netflix original film End of the Road was easy. The harder choice was whether to go with Special Flair (SF) or not. So, he made the most logical decision, go with both.

I've used Cooke lenses a lot, said Wu. The S4s, S5s, S7s, pretty much all the sphericals and the anamorphics, so I didn't need to do tests to figure out what lens I wanted. With Cooke anamorphics I knew what I was going to get, plus I have a good encyclopedic knowledge of anamorphics in my head. For End of the Road, the Cooke anamorphic S35s completely met Millicent's [director Millicent Shelton] shooting style, which called various focal lengths, and the S35s have every prime lens we would need no compromises.

When it came to whether to use the Cooke Special Flair version of the Anamorphic/i S35 prime lenses, that is where the testing came in.

First, let me say that if this was a single camera shoot, the special flairs would have been 95% of the film, said Wu. But even as a multicam and split unit film, they're still on screen 70-75% of the time. My A cam was always special flair, whether it was close, medium, or wide.

Wu had heard about Cooke's Special Flair lenses and how they significantly enhance flares, and had always wanted to try them. For End of the Road,we tested and compared the special flair to no special flair, doing the exact same comparisons with the majority of wide lenses up to the 75mm. I would flair with a separate off-cam and on-cam flair created with a tungsten hard fresnel, an on-cam unfrosted bare bulb, and an on-cam flare from a flashlight that would move around the barrel. After seeing the tests and how the horizontal flair looked on the flashlight, plus the special flair's nice milkiness, you could just feel the excitement from the image. With lots of practical lights in frame, highly saturated colour, car headlights and a more subtle flare from cell phones and more pinpoint sources, I knew that special flair was the way to go.

Mil and I talked, and she especially wanted to lean in towards the flair. Just because a flair doesn't happen naturally, doesn't mean it won't lean towards naturalism and stylism to create emotion in the viewer. Plus, we had non-special flair lenses to fall back on if the flair was too much.

Wu would have a total of three sets of Cooke Anamorphic/i S35 primes for End of the Road. That would include one set of Anamorphic/i S35 SF lenses consisting of the 25mm, 32mm, 40mm, 50mm, 65mm MACRO, 75mm, 100mm, 135mm, 180mm and 300mm primes and two standard non-flair sets each with 25mm, 32mm, 40mm, 50mm, 65mm MACRO, 75mm, 100mm, 135mm and 180mm primes. These lenses, as well as four RED RANGER Gemini bodies were provided by Keslow Camera, with a RED Komodo provided by the 2nd Unit DP and B-Cam operator, Benji Dell, for primarily the car rigs. In addition, a DJI Inspire 2 drone was used. For the 4K required by Netflix, End of the Road was shot 2.39 at 5K with 5:1 compression.

Wu used the 65mm MACRO as a straight 65mm mostly. I used macro for a few shots, to get close and then get a wider shot. That wideness, it's like a 35mm spherical. With most lenses, you're so limited to how close you can get. I always want to go wider and closer. I was always limited by how much I can get in, and with a diopter I couldn't get all the way back for a wider shot, so these 65 macros are just perfect.

Mil has a TV background and likes multicam a lot, continued Wu. She likes shooting two and three cameras at a time. What I love is two or three widest, which you can't really do that on a single camera job. I love the 32 and 25 for my wides. I'm astounded by the lack of radial distortion and how clean the edges look. It's just so clean it's amazing. For the characters, I used the 50 and 75 for mediums and the 75 and 100 for close ups, with an honourable mention to the 40. But we threw on every lens for the shoot. It's pretty impressive the number of anamorphic lenses from Cooke that you get in the range. You get that wide focal length you expect, but other lens companies' end at 100, Cooke going up to 300 is pretty amazing!

End of the Road is a high-octane action thriller where a cross-country road trip becomes a highway to hell for Brenda (Queen Latifah) and her family. Alone in the New Mexico desert, they must fight for their lives when they become the targets of a mysterious killer. Shot outside of Albuquerque, New Mexico between June and August of 2021, the conditions Wu and Shelton wanted in the film were exactly what they got in real life.

When it came to exterior daytime shots, we lit with the sun, explained Wu. We would plan within the schedule for the best times to shoot with back or side light, always trying to avoid flat sunlight. I also used a fly swatter to avoid the direct noon sun on top of our actors' faces. We did have to shut down a few times to avoid heat stroke, but it was a tough shoot that pays off on camera.

It was important to Wu and Shelton that their visual theme of the location was not the typical desert that's a dry desaturated world lacking colour. We would push a vibrancy that we haven't seen in a desert landscape and small town, said Wu. Mil let me push those limits on the camera and the lighting side.

In addition to being an action/crime drama, End of the Road is also a drama of a family recovering from a loss, explained Wu. I wanted to push the idea of the heat of the sun and summer in the desert. We see
LINK: https://creativecow.net/three-sets-of-cooke-optics-anamorphic-i-s35-pr...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

27/06/2026

Through Their Lens: What Cinematographer Amy Vincent Saw at the 2026 Directors Lab

There's no doubt that you've seen the world through Amy Vincent's ey...

27/06/2026

UJAM release Retrocraft

Brings together saturation & lo-fi effects Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...

27/06/2026

A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA World Cup 2026

A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...

27/06/2026

Apogee CRAS Symphony Mkii Education Feature Blog

Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...

27/06/2026

MultiDyne Acquires the Assets of MRMC

Share Copy link Facebook X Linkedin Bluesky Email...

27/06/2026

Spectrum Intelligence Ventures Launches Latis

Share Copy link Facebook X Linkedin Bluesky Email...

27/06/2026

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro Brie Clayton June 26, 2026 0 Comments Editors can analyze footage, generate synchron...

27/06/2026

Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design

Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design Brie Clayton June 26, 2026 0 Comments Studio uses Ultimatte 12 HD and Po...

27/06/2026

Lutra Cafe & Bakery Opens At American Tobacco Campus

DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...

26/06/2026

SVG GameDay, Ep. 21: Minnesota Vikings Allan Wertheimer - Large-Scale Shows in Minny

In-venue and creative video staffers at the professional and collegiate level ha...

26/06/2026

Strike Fighter League Announces Second Online Tournament, Set for July 25 in Las Vegas

Strike Fighter League (SFL), a professional air combat digital sport combining f...

26/06/2026

InfoComm 2026: Wisycom Announces MPR60 Firmware Update, MATF Antenna Matrix, and PFL RFoF Box

Wisycom has announced three new additions to its professional wireless ecosystem...

26/06/2026

Eurovision Services Inaugurates Expanded Master Control Room in Madrid

Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...

26/06/2026

Midco Sports and University of North Dakota Renew Broadcast and Sponsorship Partnership

Midco Sports and the University of North Dakota (UND) have announced a two-year ...

26/06/2026

G&D and VuWall Appoint Vutec as Exclusive South Africa Distributor

Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...

26/06/2026

Visit Seattle Launches Drone Scoreboard at Space Needle for FIFA World Cup 2026

Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...

26/06/2026

CP Communications Provides RF and Wireless Support for 2026 NBA Draft at Barclays Center

CP Communications provided RF video, audio, and crew communications support for ...

26/06/2026

Reimagined MoonPay X Games League Kicks Off With Three-Day Event in Sacramento

Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league The inaugural season of the MoonPay X Games L...

26/06/2026

MultiDyne Acquires MRMC, Expands into Camera Robotics and Motion Control

The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...

26/06/2026

TNT Sports Heads Into Year 2 of NASCAR Return With New NEP Truck, Expanded In-Car Experience

PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...

26/06/2026

Ratings Roundup: USMNT-Australia Draws 23M Viewers; Mexico-South Korea Is Most-Watched Spanish-Language Soccer Match Ever

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

26/06/2026

David Kuckhermann brings calabash to Celemony Tonalic

Virtual session musician plug-in gains new percussion options Celemony's latest update for their virtual session musician platform complements the exist...

26/06/2026

Softube unveil the Console 1 Compact

Half-size model joins Console 1 line-up Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...

26/06/2026

ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial opportunities in electromagnetic warfare and defense

ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...

26/06/2026

Lightware Powers Teddy Swims UK And Europe Tour With Adva...

For Teddy Swims sold-out I've Tried Everything But Therapy tour, event technology specialists, PRG, provided video, automation and lighting across 19 date...

26/06/2026

Taurus TPN powers AV workflows at NurnbergMesse

Modern exhibition and event venues face the challenge of seamlessly integrating traditional conference technology, professional broadcast workflows and IP-based...

26/06/2026

FCC Adopts New Cybersecurity Requirements for Alerting Systems

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Study: Roku Most Used But Not Highest Rated Streaming Platform

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Samsung Ads Announces First Shoppable CTV Partners

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Gray Media Names Annie Cordell General Manager of WMBF

Share Copy link Facebook X Linkedin Bluesky Email...

26/06/2026

Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Studio

Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...

26/06/2026

Adobe to Acquire Topaz Labs

Adobe to Acquire Topaz Labs Brie Clayton June 25, 2026 0 Comments Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...

26/06/2026

Berklee Students Earn Dedicated Section at Raindance Film Festival in London

Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...

26/06/2026

Keeping Pace with the Race

How IMS Productions and FOX Sports scaled coverage of the 109th Indianapolis 500. The last lap of this year's Indianapolis 500 delivered the kind of ending...

26/06/2026

Prison Wives of TikTok is Locked In for U and U&W

Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...

26/06/2026

Automating post-production workflows with Baselight, Daylight, Nara & FilmLight API. New York. 8 July 2026

Catch up on the latest developments across Baselight and Daylight v7, Nara and F...

26/06/2026

DFT installs second Polar HQ at China News Film Confirming Position as China's Leading 8K Film Preservation Partner

26. June 2026 News DFT is pleased to announce that a second Polar HQ film s...

26/06/2026

New documentary Freedom Founder: Thomas McKean and the American Revolution comes to RT

New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...

25/06/2026

Launching a Career in Broadcast Engineering: Academic Paths and Essential Certifications

Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...

25/06/2026

SVG Students To Watch: Jude Kieffer, Ball State University

This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space In the live-sports-vid...

25/06/2026

Presidio and NHL Renew Multiyear North American Technology Partnership

Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...

25/06/2026

Strike Fighter League Hits the Industry as First Professional Air Combat Sport

Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...

25/06/2026

Rise Reveals 2026 Worldwide Mentoring Cohorts to Support Future Industry Leaders

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...

25/06/2026

MLB Network To Air American Association of Professional Baseball All-Star Game for First Time on July 15

The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...

25/06/2026

Mediaproxy Partners with HVS for U.S. Broadcast Market

Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...

25/06/2026

Backblaze Inks Five-Year Multi-Exabyte Data Storage Agreement with CoreWeave

Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI. Under the multi-exabyte, $335 million agreement, Backblaze will provide...