Sony Pixel Power calrec Sony

Three sets of Cooke Optics Anamorphic/i S35 Prime Lenses Adds to the Desert Isolation and Immersive Storytelling of End of the Road

15/09/2022

Three sets of Cooke Optics Anamorphic/i S35 Prime Lenses Adds to the Desert Isolation and Immersive Storytelling of End of the Road

Brie Clayton September 15, 2022

0 Comments

One set of Special Flair lenses dominates screen time for Netflix thriller

For cinematographer Ed Wu, the choice to use Cooke Optics Anamorphic/i S35 prime lenses for the Netflix original film End of the Road was easy. The harder choice was whether to go with Special Flair (SF) or not. So, he made the most logical decision, go with both.

I've used Cooke lenses a lot, said Wu. The S4s, S5s, S7s, pretty much all the sphericals and the anamorphics, so I didn't need to do tests to figure out what lens I wanted. With Cooke anamorphics I knew what I was going to get, plus I have a good encyclopedic knowledge of anamorphics in my head. For End of the Road, the Cooke anamorphic S35s completely met Millicent's [director Millicent Shelton] shooting style, which called various focal lengths, and the S35s have every prime lens we would need no compromises.

When it came to whether to use the Cooke Special Flair version of the Anamorphic/i S35 prime lenses, that is where the testing came in.

First, let me say that if this was a single camera shoot, the special flairs would have been 95% of the film, said Wu. But even as a multicam and split unit film, they're still on screen 70-75% of the time. My A cam was always special flair, whether it was close, medium, or wide.

Wu had heard about Cooke's Special Flair lenses and how they significantly enhance flares, and had always wanted to try them. For End of the Road,we tested and compared the special flair to no special flair, doing the exact same comparisons with the majority of wide lenses up to the 75mm. I would flair with a separate off-cam and on-cam flair created with a tungsten hard fresnel, an on-cam unfrosted bare bulb, and an on-cam flare from a flashlight that would move around the barrel. After seeing the tests and how the horizontal flair looked on the flashlight, plus the special flair's nice milkiness, you could just feel the excitement from the image. With lots of practical lights in frame, highly saturated colour, car headlights and a more subtle flare from cell phones and more pinpoint sources, I knew that special flair was the way to go.

Mil and I talked, and she especially wanted to lean in towards the flair. Just because a flair doesn't happen naturally, doesn't mean it won't lean towards naturalism and stylism to create emotion in the viewer. Plus, we had non-special flair lenses to fall back on if the flair was too much.

Wu would have a total of three sets of Cooke Anamorphic/i S35 primes for End of the Road. That would include one set of Anamorphic/i S35 SF lenses consisting of the 25mm, 32mm, 40mm, 50mm, 65mm MACRO, 75mm, 100mm, 135mm, 180mm and 300mm primes and two standard non-flair sets each with 25mm, 32mm, 40mm, 50mm, 65mm MACRO, 75mm, 100mm, 135mm and 180mm primes. These lenses, as well as four RED RANGER Gemini bodies were provided by Keslow Camera, with a RED Komodo provided by the 2nd Unit DP and B-Cam operator, Benji Dell, for primarily the car rigs. In addition, a DJI Inspire 2 drone was used. For the 4K required by Netflix, End of the Road was shot 2.39 at 5K with 5:1 compression.

Wu used the 65mm MACRO as a straight 65mm mostly. I used macro for a few shots, to get close and then get a wider shot. That wideness, it's like a 35mm spherical. With most lenses, you're so limited to how close you can get. I always want to go wider and closer. I was always limited by how much I can get in, and with a diopter I couldn't get all the way back for a wider shot, so these 65 macros are just perfect.

Mil has a TV background and likes multicam a lot, continued Wu. She likes shooting two and three cameras at a time. What I love is two or three widest, which you can't really do that on a single camera job. I love the 32 and 25 for my wides. I'm astounded by the lack of radial distortion and how clean the edges look. It's just so clean it's amazing. For the characters, I used the 50 and 75 for mediums and the 75 and 100 for close ups, with an honourable mention to the 40. But we threw on every lens for the shoot. It's pretty impressive the number of anamorphic lenses from Cooke that you get in the range. You get that wide focal length you expect, but other lens companies' end at 100, Cooke going up to 300 is pretty amazing!

End of the Road is a high-octane action thriller where a cross-country road trip becomes a highway to hell for Brenda (Queen Latifah) and her family. Alone in the New Mexico desert, they must fight for their lives when they become the targets of a mysterious killer. Shot outside of Albuquerque, New Mexico between June and August of 2021, the conditions Wu and Shelton wanted in the film were exactly what they got in real life.

When it came to exterior daytime shots, we lit with the sun, explained Wu. We would plan within the schedule for the best times to shoot with back or side light, always trying to avoid flat sunlight. I also used a fly swatter to avoid the direct noon sun on top of our actors' faces. We did have to shut down a few times to avoid heat stroke, but it was a tough shoot that pays off on camera.

It was important to Wu and Shelton that their visual theme of the location was not the typical desert that's a dry desaturated world lacking colour. We would push a vibrancy that we haven't seen in a desert landscape and small town, said Wu. Mil let me push those limits on the camera and the lighting side.

In addition to being an action/crime drama, End of the Road is also a drama of a family recovering from a loss, explained Wu. I wanted to push the idea of the heat of the sun and summer in the desert. We see
LINK: https://creativecow.net/three-sets-of-cooke-optics-anamorphic-i-s35-pr...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

DoPchoice to Intro SNAP RABBIT Octa 5 SNAPBAG

With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA DoPchoice continues to refine light shaping tools for professional LE...

11/02/2026

ZEISS Aatma -Contemporary Full Frame Primes with a Soulfu...

World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026 ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...

11/02/2026

NUGEN Audio Plug Ins Help Nick Fry Navigate the Demands o...

As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...

11/02/2026

iSpot Introduces Agentic AI Platform iSpot SAGE

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

NBC Sports Regional Sports Networks Taps Sportradar for NBA Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

MLB.TV Launches on ESPN

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Super Bowl LX Attracts Nearly 125 Million U.S. Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Graduate Spotlight: Gabrielle Rodriguez

Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home. Februar...

11/02/2026

Sky brings together Netflix, Disney+, HBO Max and Hayu into one single subscription, exclusively on Sky

Wednesday 11 February 2026 Sky brings together Netflix, Disney , HBO Max and Ha...

11/02/2026

Netflix Confirms Production of Love O'Clock' From the Writers of Business Proposal' and True Beauty' Director

Back to All News Netflix Confirms Production of Love O'Clock' From the...

11/02/2026

Investing in Belgian Stories: A Commitment to Culture and Choice

Back to All News Investing in Belgian Stories: A Commitment to Culture and Choice From left to right: Undercover, Ang le, Rough Diamonds, Into the Night, John...

11/02/2026

Lisbon 2026

At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference. An early flight gave us plenty of time to start exploring s...

11/02/2026

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Partnership with Horizon Teleports

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Pa...