
Integration, an important factor in the audiovisual technological evolution La usabilidad, accesibilidad, calidad, conectividad as como la movilidad son algunas de las caracter sticas que influyen a la hora de la implementaci n de un proyecto de integraci n.
La evoluci n tecnol gica actual avanza a un ritmo exponencial y, por tanto, la correcta adaptaci n tanto de usuarios como de empresas a ella es crucial.El mundo audiovisual no est exento de este fen meno, por ello, desde los fabricantes hasta los broadcasters est n sometidos a esta evoluci n, y como consecuencia, a la demanda de un producto con m s caracter sticas espec ficas por parte de los consumidores.
La escritora Katherine Neville, en su libro Calculated risk, realiza unas acertadas reflexiones acerca de aquellas empresas que no pueden mantener el ritmo de la revoluci n tecnol gica y que terminar n por encontrarse con una obsolescencia propia. Una empresa que no invierte en una actualizaci n constante, para mantener el ritmo de la evoluci n, no va a ser competencia y por tanto, est abocada al fracaso.
Para mantener ese ritmo no s lo debemos basarnos en la adquisici n actualizada de tecnolog a, tambi n es importante la inversi n en una correcta integraci n de esa nueva tecnolog a con otros sistemas y su ptima inclusi n en flujos de trabajo existentes.
La usabilidad, accesibilidad, calidad, conectividad as como la movilidad son algunas de las caracter sticas que influyen a la hora de la implementaci n de un proyecto de integraci n, y esto a su vez repercute en las caracter sticas de producto final. Si no se tuviese en cuenta el factor de la integraci n la empresa podr a tener como resultado un aumento de costes, un mayor tiempo de producci n, una calidad menor del producto y hasta un posible retraso en la adquisici n del producto por parte del usuario final.
Un proyecto de integraci n de tecnolog a broadcast implica un conocimiento profundo de cada uno de los productos, novedades as como una gran carga de experiencia. La plantilla de Datos Media la compone profesionales de alta cualificaci n con una larga trayectoria en este sector, sumando en algunos casos m s de 20 a os de experiencia en integraci n. Se realiza un constante seguimiento del mercado del broadcast y una profunda formaci n para conocer las posibilidades de cada nuevo producto. Dichas posibilidades no s lo van a solucionar sus necesidades tecnol gicas sino tambi n mejorar sus flujos.
David Martinez Director of operations Media data
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