NBA Digital Launches NBA InPlay Real-Time Fantasy App Powered by FanDuel

NBA Digital - jointly managed by the NBA and Turner Sports - has unveiled NBA InPlay, a new real-time mobile fantasy game that uses cutting-edge technology powered by FanDuel to synchronize with the live national broadcasts of NBA games. Providing fans with a first-of-its-kind second-screen experience, the game is available for free download at the App Store and Google Play.

Each game telecast on TNT, NBA TV, ESPN and ABC provides the opportunity to play by launching the app to join a public contest or create a private game with friends. For each game telecast, users select their preferred team. The user then chooses one player per quarter and accumulates points based on the player's performance (points, rebounds, assists, etc.). Each quarter, users can strategically activate four turbo boosts which last 48 seconds and exponentially multiply point totals for the selected players. Unlike traditional fantasy games, NBA InPlay users' success is directly tied to viewing live NBA games and making in-game, real-time decisions in order to win. CLICK HERE to view an NBA InPlay demonstration video and learn more about the game.

We are always looking at ways to enhance the viewing experience, drive people to tune in to our broadcasts and increase the time spent watching live games, says Melissa Rosenthal Brenner, NBA Senior Vice President, Digital Media. NBA InPlay has the potential to meet these objectives while offering our fans an engaging, new way to experience the game.

The app launched on Dec. 22 with the TNT doubleheader featuring the Los Angeles Lakers vs. Miami Heat and San Antonio Spurs vs. LA Clippers. NBA InPlay top scores in select quarters and games will win NBA prizing, and later in the season fans can compete to win grand prizes including a $35,000 Autotrader credit and tickets to the NBA Finals.

NBA InPlay was developed in partnership with FanDuel as part of the company's efforts to innovate and diversify its offering of gaming options for fans.

Our mission is to offer sports fans exciting new ways to engage with the players and teams they love, through innovative sports entertainment products, said Tom Griffiths, Co-founder and Chief Product Officer, FanDuel. NBA InPlay is the first product of its kind and we are proud to partner with the NBA to give fans a revolutionary new way to enjoy the live viewing experience.

The game marks the latest innovation from NBA Digital, the NBA's extensive cross-platform portfolio of digital assets which includes the NBA App, NBA.com, NBA LEAGUE PASS and NBA TV. Earlier this season, NBA Digital introduced a zoomed-in, tighter shot of games on NBA LEAGUE PASS with NBA Mobile View and began delivering a live weekly broadcast in virtual reality with NextVR.

NBA InPlay is presented by Autotrader, the official car search engine of the NBA.

LINK:	http://www.sportsvideo.org/2016/12/26/nba-digital-launches-nba-inplay-...
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