With the streaming sector becoming ever more saturated, Ian Waters, senior director, Cisco ThousandEyes, takes a look at what SVoD and BVoD operators need to do in order to both survive and thrive
By Contributor
Published: January 13, 2022
With the streaming sector becoming ever more saturated, Ian Waters, senior director, Cisco ThousandEyes, takes a look at what SVoD and BVoD operators need to do in order to both survive and thrive
target=_blank title=Share on LinkedIn class=share-linkedin>
Streaming services from both digital natives and traditional broadcasters have now become part and parcel of many households' entertainment. In fact, according to Ofcom, UK subscriptions to streaming video on demand (SVoD) services rose by half last year, to reach a new record number of 31 million UK consumers.
Streaming's growing popularity creates both an opportunity and a challenge for broadcasters and content owners. Firstly, the content market - and therefore the audience that consumes that content - is now more fragmented than ever. The competition is not just found in the market leaders but in other digital arenas like gaming and social media.
What's more, new generations of consumers are unforgiving when it comes to bad streaming experiences. One bad experience, and they will take their viewership elsewhere and not return.
To sustain and grow their audience share and reach, streaming providers need to focus on the way that content is delivered to viewers and the quality of the end-to-end service. This quality is now a key differentiator.
An internet-enabled evolution UK consumers now have hundreds of local and global streaming services from both SVoD and broadcast video on demand (BVoD) operators to choose from that's a lot of competition for viewers' time and attention. Naturally, there are questions around how many services a market can handle. As a result, these providers must stay relevant and connected with audiences to be successful.
But first, it's important to consider the evolution of the TV market. Rewind a decade ago and linear TV services dominated the broadcast world. The operators of these services ran the entire end-to-end delivery and network infrastructure. These broadcasters were under a lot of pressure to maintain high uptime. If ever the box went black, it would cost them thousands in lost advertising revenue.
The internet re-wrote the broadcast playbook. Whilst the pressures of delivering an always-on service still remain, it has significantly lowered cost barriers to entry and has signalled a new area of new Internet-powered services and devices. Video content now needs to be delivered reliably where the audience is, across mobile and fixed-line networks.
As a result, this new era of content delivery requires partnerships with carrier service providers, content delivery networks (CDNs), digital monitoring and security service providers to manage the content delivery and viewing experience not only now but in the future. Streaming providers must provision network capacity and bandwidth for all possible viewing scenarios.
However, this also means these organisations are dealing with increasingly complicated IT ecosystems, often stitching together a range of technology services and connectivity they do not own to reach their intended audience. And even though they have far less control over the end-to-end delivery mechanism, they are still ultimately held responsible by consumers for how it performs. So, how can they find new ways of making content delivery more reliable?
Critical visibility and collaboration Firstly, holistic visibility of all the elements and providers that make up this end-to-end content delivery mechanism is crucial. This kind of visibility provides actionable insights into the performance and availability of these networks that are responsible for delivering a good user experience. Should any part of the chain be it application, internet or cloud suffer an outage, SVoD and BVoD organisations can quickly identify and remediate dreaded downtime. And it's only a matter of when, unfortunately. You don't need to look far back in time to find an example. In December, Amazon Web Services experienced a major outage that took down major streaming services like Disney Plus and Netflix.
Secondly, these organisations can't go it alone. Despite the aforementioned lack of control, they do need to partner with a range of technology and carrier service providers to ensure they remain competitive and online for their users. The outages of 2021 served as a clear reminder that the internet can tumble. Streaming providers should consider diversifying their delivery services to provide brand reputation. If any of their providers experience a disruption in services, they can route around it or communicate the issue quickly to customers.
Further to this, in a world where it's no longer good enough just to launch a streaming service and the size of catalogue is not always a barometer for success, they need to understand their customers' preferences and behaviours to develop a unique, seamless platform, while also monetising their content through intelligent data gathering.
Increasingly, it is those partnerships that will result in differentiated viewing experiences that keep viewing audiences engaged.
A brave new streaming world So, what's next for streaming? Already, we're seeing agreements with as-a-service application providers and carrier service providers to apply quality-of-service (QoS) prioritisation to their specific application traffic, improving the performance of those services for a nominal monthly fee. We are likely to see similar arrangements develop over time, with partnerships being established between internet providers or backbone networks to ensure that streaming traf
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
27/01/2026
Tuesday 27 January 2026
SNL UK creative team expands as Pauli Lovejoy, Annie Ha...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
Wuppertal January 26, 2026
Riedel and Media Tailor Deliver Unified Broadcast a...
26/01/2026
26 Jan 2026
VEON Unveils the New Beeline Uzbekistan Network Operations Center, ...
26/01/2026
Bookish is created by and stars Mark Gatiss
Images available HERE
Following th...
26/01/2026
Monday 26 January 2026
New Sky Original Series explores Entertainment Juggernaut, The X Factor
Sky today confirmed it has greenlit a premium, definitive docum...
26/01/2026
Monday 26 January 2026
Sky confirms major investment to transform Livingston ca...
26/01/2026
Software for Stable Data Management and Lasting Business Success in Uncertain Ti...
26/01/2026
RT is today publishing a statistical summary of the Register of External Activities for the third quarter of 2025.
The RT Register of External Activities com...
24/01/2026
RT and Virgin Media Television kick off comprehensive free-to-air coverage of t...
23/01/2026
Staines-upon-Thames, UK, 29 July, 2025 - Yospace, the global leader in Dynamic A...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
23/01/2026
Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline.
This transformation enhances ...
23/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
23/01/2026
Find out where Sare and Suze are now on RT One and RT Player Thursday 29 January at 10.15pm
Hit drama SisterS, created by, written by and starring real-life ...
23/01/2026
Friday 23 January 2026
Sky appoints Lisa Clark as Commissioning Executive for SNL UK
Lisa Clark headshot
PNG (468KB)
Lisa Clark joins Sky as Commissioning E...
23/01/2026
RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...
22/01/2026
Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...
22/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
22/01/2026
Thursday 29 January 9:35pm on RT 2 and RT Player
The dating show returns with something old, something new and a dater you may already know
Thursday evenings...
22/01/2026
Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast comp...
22/01/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
21/01/2026
Wednesday 21 January 2026
Backing Britain on the global stage: Sky becomes an o...
21/01/2026
Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Resul...
21/01/2026
Baselight v7 brings colourists and post-houses smarter mattes, faster workflows and deeper control
FilmLight, known for its detailed colour toolset and longsta...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
16/01/2026
The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...
16/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
15/01/2026
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
15/01/2026
The JEC Composites Innovation Awards annually honor the most innovative and ambi...
15/01/2026
X-energy Reactor Company, LLC ( X-energy ) and SGL Carbon LLC ( SGL ) have signed a 10-year framework agreement to provide graphite for the deployment of X-ener...
15/01/2026
RT is tonight announcing that Mari Hurley has decided to leave her role as RT 's Chief Financial Officer to take up a new position outside RT . Mari will r...
15/01/2026
15 Jan 2026
VEON's Kyivstar Reaches 3.0 million Customers with Starlink Dir...
With the streaming sector becoming ever more saturated, Ian Waters, senior director, Cisco ThousandEyes, takes a look at what SVoD and BVoD operators need to do in order to both survive and thrive
