
The Trustworthy Accountability Group (TAG) is a global initiative dedicated to combating criminal activity and strengthening trust in digital advertising. Its certification programmes - Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - set industry standards designed to reduce fraud, prevent ad misplacement and protect users from malicious activity across the advertising supply chain.
Achieving a TAG Seal demonstrates that a company has implemented policies, processes and controls aligned with TAG's guidelines. Independent validation provides credible third-party assurance that these standards are being met, enabling organisations to demonstrate their commitment to responsible trading and greater transparency.
Mike Zaneis, President & CEO of TAG, commented:
As digital advertising becomes more automated and more complex, trust must be earned, not assumed. TAG's standards reduce fraud, strengthen brand safety and promote accountability across the supply chain - and independent auditing by our long-standing partner, ABC, ensures those standards carry real weight.
Simon Redlich, CEO of ABC UK, added:
Achieving a TAG Seal sends a strong signal to the market that a business takes transparency and responsible trading seriously. Independent validation gives that commitment real weight.
ABC congratulates all clients listed below who've successfully achieved TAG certification. Their commitment to industry best practice plays an important role in strengthening confidence across the digital advertising ecosystem.
Congratulations to our TAG Certified clients:
Activision Blizzard Media Ltd
Adloox
AMAGI CORPORATION
Assembly Group
Audience Store
Audiomob
Auto Trader UK
Blis
Carat
Core
Crimtan
December 19
Dentsu
DMG Australia
DMG Ireland
DMG US
Encore Digital Media
Epsilon/Conversant
Equativ
ESI Media
Essence
Facebook
Fifty Technology
Finecast
Footballco
Global
Goat fka INCA
GroupM Nexus
Guardian
GumGum
Havas Media Network
Haymarket Media Group
HELLO!
Illuma
Immediate Media
Initiative
IPG Mediabrands
Jack Ryan Media
John Ayling & Associates
Kinesso
King.com Ltd.
Knorex
LADbible
LiveScore
LoopMe
m/SIX
MAGNA GLOBAL
Mail Metro Media
Mantis
MediaCom Global
MediaCom North
Mediahuis Ireland
Mindshare
MiQ Digital
Mobsta Ltd.
MOLOCO Inc
Nano Interactive
NASMEDIA Co.,LTD
Neo Media World
News Corp UK & Ireland Limited
Nexxen
OCM Media
Octave Audio
Omnicom Media Group
Omnicom Media Group Ireland
OperaAds DSP
Outbrain Inc.
Piano
PreciseTV
Quantcast Corporation
Reach plc
Readpeak
SAMSUNG Ads
Sky
Skyrise Intelligence
Spotify
T&PM
Teads.tv
Telegraph Media Group Holdings Limited
The 7Stars
The Irish Times
Triple Lift Inc
UM US
Venatus Media
Vevo
Wavemaker
WPP Media
Xaxis
Yahoo
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