In 2006, Spotify was founded on the belief that technology could bring artists and fans closer together, providing a safe, legal, and user-friendly alternative to the rampant piracy threatening the music industry. From the beginning, we set out to make it easier to access and discover music in ways that worked for everyone. Two decades later, that belief still guides us, with discovery and shared listening at the heart of what we do.
This March, we'll mark the start of our 20th anniversary celebrations at SXSW in Austin.
SXSW holds special significance for Spotify. Our co-founder Daniel Ek first delivered a keynote in 2010, and gave festival attendees a sneak peek of our platform's revolutionary capabilities before it launched in the U.S. in 2011.
Over the years, we've seen how SXSW can spark moments that move music, technology, and creativity forward. It's a fitting place to kick off celebrations for Spotify 20-at a festival long known as a proving ground for new artists, fresh ideas, and creative connection.
One stage, two decades of sound We're kicking things off at Stubb's on Saturday, March 14, with Spotify 20: Live at Stubb's, an official SXSW concert open to platinum and music badgeholders. In a year where we're celebrating where we've been and where we're headed, the lineup pairs artists who have shaped the last two decades of music with those defining what comes next.
Performers include:
Alanis Morissette - The seven-time Grammy-winning singer-songwriter behind Jagged Little Pill, one of the best-selling and most culturally defining albums of the '90s. Three decades in and with more than 8.6 million monthly Spotify listeners, her music continues to resonate with fans across generations with hits like You Oughta Know, Thank U, and Ironic. The latter has over 600 million streams and is her most-streamed track on Spotify.
Ella Langley - One of country music's fastest-rising stars. With more than 20 million monthly listeners, Ella currently has one of the biggest songs in the world with Choosin' Texas. Since its release in October 2025, the song has racked up more than 168 million streams. It's the first song by a female artist to reach No. 1 on the Hot 100 (2nd Week), Hot Country Songs, and Country Airplay simultaneously. Her second album, Dandelion, arrives in April.
St. Vincent (DJ set) - Annie Clark, aka St. Vincent, is one of the most consistently intriguing presences in modern music, with more than 10 million monthly streams on Spotify. Her most recent album, the self-produced All Born Screaming, recently earned her three Grammy Awards, bringing her career total to six. St. Vincent's live performances have run the gamut from the full-on rock intensity of the All Born Screaming shows to an upcoming tour of orchestral reinterpretations. At Stubb's, she'll be manning the decks for a rare DJ set.
Looking back while looking ahead On Friday, March 13, Spotify co-CEO Gustav S derstr m, country superstar Lainey Wilson, and podcast host David Friedberg will take the stage for a conversation on building for the long run. Two decades of music, podcasts, technology, and creative evolution; one session on what the future holds for music, podcasts, and Spotify.
Discovery across the festival Throughout the week, Spotify will host events that bring together artists, creators, partners, and industry voices to look at the culture of music discovery and the future of listening. Highlights include:
A conversation between Spotify Chief Public Affairs Officer Dustee Jenkins and Nick Jonas about staying power in music, culture, and life. With Nick in town to launch Power Ballad, his film about ambition, friendship, and the complicated cost of a hit song, the two will reflect on his journey from early fame to reinvention, and the milestones that shaped him. They'll explore evolution, creative risk, and what it really takes to build something that lasts-a fitting way to begin celebrating 20 years of listening back and looking ahead.
Brands and creator dialogues on shared listening culture.
A Spotify for Artists Masterclass with practical tools for navigating today's industry.
A Heart & Soul wellness space within the SXSW Artist Lounge, in partnership with Backline, offering artists and managers space to recharge and support their mental wellbeing during a busy week of performances and meetings.
Across music, advertising, podcasting, partnerships, and product, we'll be on the ground reflecting the full ecosystem of modern listening.
A playlist to celebrate 20 years We're also bringing the celebration onto our platform with the Spotify x SXSW playlist, a curated collection of artists who have taken to the Spotify House stage at the festival over the years. Whether you're in the crowd at Stubb's or listening from home, revisit some of the songs and voices that have defined the past two decades.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
RT is proud to support a rich and diverse programme of arts and cultural events taking place across Ireland throughout March 2026. This month brings a remarkab...
03/03/2026
03 Mar 2026
VEON and MeetKai Expand Collaboration to Explore Sovereign AI Infra...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
03/03/2026
Harmonic's cOS Virtualized Broadband Platform Simplifies Network Operations, Lowers Hardware Dependency and Enables Seamless DOCSIS and Fiber Growth SAN JO...
03/03/2026
Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsRESTON, VA, March 3, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for plannin...
03/03/2026
Self-taught on iMovie, Hanagami transitioned to Final Cut Pro in 2009, discovering that professional tools could give him full creative control over how his wor...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...
26/02/2026
Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...
26/02/2026
Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...
26/02/2026
Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...
26/02/2026
Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...
26/02/2026
Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...
In 2006, Spotify was founded on the belief that technology could bring artists and fans closer together, providing a safe, legal, and user-friendly alternative to the rampant piracy threatening the music industry. From the beginning, we set out to make it easier to access and discover music in ways that worked for everyone. Two decades later, that belief still guides us, with discovery and shared listening at the heart of what we do.
