
Live From the 37th America's Cup: Director of Production Leon Sefton on the Responsibility for Innovation Sailing is a complex sport for a lot of people, and we try to make it easy for viewers to follow' By Ken Kerschbaumer, Editorial Director
Friday, October 18, 2024 - 10:20 am
Print This Story | Subscribe
Story Highlights
Serving as director of production for TV coverage of an America's Cup is no small feat: you need to not only coordinate production crew and operations at a land-based production-control facility but also keep on top of video and audio signals sent from yachts and chase boats more than 3 km away. Director of production for this year's race, Leon Sefton has served that function for the 36th edition in New Zealand and for the Volvo Ocean Race, Olympic sailing at the 2016 Rio Games, and other races. SVG caught up with Sefton as the racing action was about to begin last weekend in Barcelona.
Director, Production, Leon Sefton (right) and Technical Director Chris Carpenter at the America's Cup in Barcelona
What has been your impression of the technical leaps in the production this year?
This America's Cup, we've tried to take things forward as it's our responsibility as host broadcaster to challenge ourselves as to how to make sailing, as a TV spectacle, more engaging and more understandable. Sailing is a really complex sport for a lot of people, and we have to do our best to try to make it as easy as possible for viewers to follow. That's the challenge which, over the last few Cup cycles, the respective production teams have really taken on.
For example, the America's Cup in San Francisco, delivered a graphics breakthrough bringing augmented-reality graphics to viewers and, for the first time, could create a digital field of play. Suddenly, viewers could see the racecourse and who's ahead. That was a massive leap forward, not just for sailing but also for TV graphics because, up to that point, people playing with the AR graphics were doing it in stadium sports.
Big leaps forward don't come every cycle, but at this America's Cup the big thing has been WindSight IQ, which is making the invisible visible. The genesis of that project was in New Zealand with Brent Russell, our technical director. Brent demonstrated that the technology could work with LiDAR, and, in New Zealand, we did a test and showed that, in theory, we could point a LiDAR out at the course and make a graphical interface that could show the wind. Then we brought in Capgemini for the heavy lifting: they set up three LiDAR stations here that overlap and built the mathematical models to take that data to enable us to create a graphics interface.
We did a test event here in Barcelona and had an interesting moment when we had the concept and brought in the team, all the equipment, and turned on the system. When it came to life and worked, it was a real eureka moment. A lot of us are lifelong sailors so to suddenly see the wind, where the high-pressure areas are, the low-pressure areas are was a massive breakthrough. Bringing that to air was taking our technologies and stacking them on each other.
How so?
It starts with a helicopter and the Shotover camera system, which is a high-quality stabilized broadcast camera shooting the action from the sky. On top of that video, there is optical tracking from Bolt6, whose system has learned the shape of the racecourse, the shape of the race markers, the yachts, our TV-camera boats, the skyline and Barcelona. Bolt6 looks at that and can create an AR field of play. On top of that, we add WindSightIQ and a sailing simulator that can look into the future and lay out what the yachts might do based on the known parameters and performance of the yachts and what the wind is doing. In a way, [fans] sitting at home know even a little bit more than what the sailors know as far as how things will play out. But that was the goal: give people information and engage them. The more information people have the more entertaining it is.
How do you think the use of LiDAR could expand?
Right now, playing with LiDAR, we're working in the two-dimensional. The ultimate goal would be to have multiple LiDARs taking additional slices of the windfield; with a mathematical model, you could turn that into a three-dimensional view of the wind with even more detail - not just speed and direction but also sheer. But, at the moment, we're working in a two-dimensional plane, which has been remarkable because, in the past, the way of collecting wind data was to have physical wind buoys out on the racecourse. To accomplish what we've done with LiDAR, you'd have to have tens of thousands of buoys out there. This is a really elegant technical solution to a very, very complex problem.
Another big advance is the use of a hydrogen-powered camera chase boat. How has that improved the production?
The drive to bring hydrogen foiling chase boats into the event is a nice next step to honestly say we're using clean energy. That's a big deal, but also the speed that the racing now plays out at is so fast in order to keep up with the action, we have to foil as well. So it's not just hydrogen [to be clean], but it's the ability to stand up and foil that has been a massive game-changer for us. Previously, we used displacement catamaran hulls, but, here in Barcelona, because of the proximity to the shoreline, you can get quite aggressive waves. While the AC75 race yachts can cope with that and can stand up and fly above it, it's a big problem to chase them in a camera boat. First, it's very hard on the people and the equipment, but it's also quite dangerous. And having the hydrogen foiling chase boat allows us to keep up with the yachts as they are sometimes doing over a hundred kilometers per hour.
The other th
More from Sports Video Group
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
03/12/2025
MLS Cup 2025 Production To Feature Four iPhone 17 Pros as Game-Coverage CamerasStay tuned to SVG on Friday for our in-depth story on this year's MLS Cup pro...
03/12/2025
SVG LIVE! 2025: All Sessions Now Available to Watch on SVG PLAYThe inaugural event placed a spotlight on the exciting world of live entertainmentBy SVG Staff
...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
Epic rematch: DAZN on bringing Eubank Jr v Benn II to spectacular life with 1080...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
21/11/2025
Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...
21/11/2025
NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...
21/11/2025
NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...
21/11/2025
USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...
21/11/2025
With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...
20/11/2025
MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...