
Live From the 37th America's Cup: Director of Production Leon Sefton on the Responsibility for Innovation Sailing is a complex sport for a lot of people, and we try to make it easy for viewers to follow' By Ken Kerschbaumer, Editorial Director
Friday, October 18, 2024 - 10:20 am
Print This Story | Subscribe
Story Highlights
Serving as director of production for TV coverage of an America's Cup is no small feat: you need to not only coordinate production crew and operations at a land-based production-control facility but also keep on top of video and audio signals sent from yachts and chase boats more than 3 km away. Director of production for this year's race, Leon Sefton has served that function for the 36th edition in New Zealand and for the Volvo Ocean Race, Olympic sailing at the 2016 Rio Games, and other races. SVG caught up with Sefton as the racing action was about to begin last weekend in Barcelona.
Director, Production, Leon Sefton (right) and Technical Director Chris Carpenter at the America's Cup in Barcelona
What has been your impression of the technical leaps in the production this year?
This America's Cup, we've tried to take things forward as it's our responsibility as host broadcaster to challenge ourselves as to how to make sailing, as a TV spectacle, more engaging and more understandable. Sailing is a really complex sport for a lot of people, and we have to do our best to try to make it as easy as possible for viewers to follow. That's the challenge which, over the last few Cup cycles, the respective production teams have really taken on.
For example, the America's Cup in San Francisco, delivered a graphics breakthrough bringing augmented-reality graphics to viewers and, for the first time, could create a digital field of play. Suddenly, viewers could see the racecourse and who's ahead. That was a massive leap forward, not just for sailing but also for TV graphics because, up to that point, people playing with the AR graphics were doing it in stadium sports.
Big leaps forward don't come every cycle, but at this America's Cup the big thing has been WindSight IQ, which is making the invisible visible. The genesis of that project was in New Zealand with Brent Russell, our technical director. Brent demonstrated that the technology could work with LiDAR, and, in New Zealand, we did a test and showed that, in theory, we could point a LiDAR out at the course and make a graphical interface that could show the wind. Then we brought in Capgemini for the heavy lifting: they set up three LiDAR stations here that overlap and built the mathematical models to take that data to enable us to create a graphics interface.
We did a test event here in Barcelona and had an interesting moment when we had the concept and brought in the team, all the equipment, and turned on the system. When it came to life and worked, it was a real eureka moment. A lot of us are lifelong sailors so to suddenly see the wind, where the high-pressure areas are, the low-pressure areas are was a massive breakthrough. Bringing that to air was taking our technologies and stacking them on each other.
How so?
It starts with a helicopter and the Shotover camera system, which is a high-quality stabilized broadcast camera shooting the action from the sky. On top of that video, there is optical tracking from Bolt6, whose system has learned the shape of the racecourse, the shape of the race markers, the yachts, our TV-camera boats, the skyline and Barcelona. Bolt6 looks at that and can create an AR field of play. On top of that, we add WindSightIQ and a sailing simulator that can look into the future and lay out what the yachts might do based on the known parameters and performance of the yachts and what the wind is doing. In a way, [fans] sitting at home know even a little bit more than what the sailors know as far as how things will play out. But that was the goal: give people information and engage them. The more information people have the more entertaining it is.
How do you think the use of LiDAR could expand?
Right now, playing with LiDAR, we're working in the two-dimensional. The ultimate goal would be to have multiple LiDARs taking additional slices of the windfield; with a mathematical model, you could turn that into a three-dimensional view of the wind with even more detail - not just speed and direction but also sheer. But, at the moment, we're working in a two-dimensional plane, which has been remarkable because, in the past, the way of collecting wind data was to have physical wind buoys out on the racecourse. To accomplish what we've done with LiDAR, you'd have to have tens of thousands of buoys out there. This is a really elegant technical solution to a very, very complex problem.
Another big advance is the use of a hydrogen-powered camera chase boat. How has that improved the production?
The drive to bring hydrogen foiling chase boats into the event is a nice next step to honestly say we're using clean energy. That's a big deal, but also the speed that the racing now plays out at is so fast in order to keep up with the action, we have to foil as well. So it's not just hydrogen [to be clean], but it's the ability to stand up and foil that has been a massive game-changer for us. Previously, we used displacement catamaran hulls, but, here in Barcelona, because of the proximity to the shoreline, you can get quite aggressive waves. While the AC75 race yachts can cope with that and can stand up and fly above it, it's a big problem to chase them in a camera boat. First, it's very hard on the people and the equipment, but it's also quite dangerous. And having the hydrogen foiling chase boat allows us to keep up with the yachts as they are sometimes doing over a hundred kilometers per hour.
The other th
More from Sports Video Group
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...
16/06/2026
Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...
16/06/2026
SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...
16/06/2026
Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...
16/06/2026
The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...
16/06/2026
Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...
16/06/2026
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...
16/06/2026
Network's LA facility serves as the heart of a sprawling operation built to ...
16/06/2026
At Pico, the network's media-management team is supporting a flood of HBS fe...
16/06/2026
The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement.
After a successfu...
16/06/2026
As live sports broadcasters continue to seek new ways to make complex action mor...
16/06/2026
Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...
15/06/2026
Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...
15/06/2026
TikTok and Panini have announced a partnership to bring a digital collectible ca...
15/06/2026
Cosm and Monster Energy have announced the debut of the first full-dome immersiv...
15/06/2026
Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...
15/06/2026
FanConnect has announced a partnership with Extreme Networks integrating FanConn...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...