
Live From the 37th America's Cup: Director of Production Leon Sefton on the Responsibility for Innovation Sailing is a complex sport for a lot of people, and we try to make it easy for viewers to follow' By Ken Kerschbaumer, Editorial Director
Friday, October 18, 2024 - 10:20 am
Print This Story | Subscribe
Story Highlights
Serving as director of production for TV coverage of an America's Cup is no small feat: you need to not only coordinate production crew and operations at a land-based production-control facility but also keep on top of video and audio signals sent from yachts and chase boats more than 3 km away. Director of production for this year's race, Leon Sefton has served that function for the 36th edition in New Zealand and for the Volvo Ocean Race, Olympic sailing at the 2016 Rio Games, and other races. SVG caught up with Sefton as the racing action was about to begin last weekend in Barcelona.
Director, Production, Leon Sefton (right) and Technical Director Chris Carpenter at the America's Cup in Barcelona
What has been your impression of the technical leaps in the production this year?
This America's Cup, we've tried to take things forward as it's our responsibility as host broadcaster to challenge ourselves as to how to make sailing, as a TV spectacle, more engaging and more understandable. Sailing is a really complex sport for a lot of people, and we have to do our best to try to make it as easy as possible for viewers to follow. That's the challenge which, over the last few Cup cycles, the respective production teams have really taken on.
For example, the America's Cup in San Francisco, delivered a graphics breakthrough bringing augmented-reality graphics to viewers and, for the first time, could create a digital field of play. Suddenly, viewers could see the racecourse and who's ahead. That was a massive leap forward, not just for sailing but also for TV graphics because, up to that point, people playing with the AR graphics were doing it in stadium sports.
Big leaps forward don't come every cycle, but at this America's Cup the big thing has been WindSight IQ, which is making the invisible visible. The genesis of that project was in New Zealand with Brent Russell, our technical director. Brent demonstrated that the technology could work with LiDAR, and, in New Zealand, we did a test and showed that, in theory, we could point a LiDAR out at the course and make a graphical interface that could show the wind. Then we brought in Capgemini for the heavy lifting: they set up three LiDAR stations here that overlap and built the mathematical models to take that data to enable us to create a graphics interface.
We did a test event here in Barcelona and had an interesting moment when we had the concept and brought in the team, all the equipment, and turned on the system. When it came to life and worked, it was a real eureka moment. A lot of us are lifelong sailors so to suddenly see the wind, where the high-pressure areas are, the low-pressure areas are was a massive breakthrough. Bringing that to air was taking our technologies and stacking them on each other.
How so?
It starts with a helicopter and the Shotover camera system, which is a high-quality stabilized broadcast camera shooting the action from the sky. On top of that video, there is optical tracking from Bolt6, whose system has learned the shape of the racecourse, the shape of the race markers, the yachts, our TV-camera boats, the skyline and Barcelona. Bolt6 looks at that and can create an AR field of play. On top of that, we add WindSightIQ and a sailing simulator that can look into the future and lay out what the yachts might do based on the known parameters and performance of the yachts and what the wind is doing. In a way, [fans] sitting at home know even a little bit more than what the sailors know as far as how things will play out. But that was the goal: give people information and engage them. The more information people have the more entertaining it is.
How do you think the use of LiDAR could expand?
Right now, playing with LiDAR, we're working in the two-dimensional. The ultimate goal would be to have multiple LiDARs taking additional slices of the windfield; with a mathematical model, you could turn that into a three-dimensional view of the wind with even more detail - not just speed and direction but also sheer. But, at the moment, we're working in a two-dimensional plane, which has been remarkable because, in the past, the way of collecting wind data was to have physical wind buoys out on the racecourse. To accomplish what we've done with LiDAR, you'd have to have tens of thousands of buoys out there. This is a really elegant technical solution to a very, very complex problem.
Another big advance is the use of a hydrogen-powered camera chase boat. How has that improved the production?
The drive to bring hydrogen foiling chase boats into the event is a nice next step to honestly say we're using clean energy. That's a big deal, but also the speed that the racing now plays out at is so fast in order to keep up with the action, we have to foil as well. So it's not just hydrogen [to be clean], but it's the ability to stand up and foil that has been a massive game-changer for us. Previously, we used displacement catamaran hulls, but, here in Barcelona, because of the proximity to the shoreline, you can get quite aggressive waves. While the AC75 race yachts can cope with that and can stand up and fly above it, it's a big problem to chase them in a camera boat. First, it's very hard on the people and the equipment, but it's also quite dangerous. And having the hydrogen foiling chase boat allows us to keep up with the yachts as they are sometimes doing over a hundred kilometers per hour.
The other th
More from Sports Video Group
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
30/06/2026
As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...
29/06/2026
By Andy Rayner, CTO, Appear
The 2026 FIFA World Cup is the largest football tou...
29/06/2026
A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...
29/06/2026
ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...
29/06/2026
The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...
29/06/2026
Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...
29/06/2026
Gravity Media once again provided broadcast, streaming, and content-distribution...
29/06/2026
The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...
26/06/2026
Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...
26/06/2026
CP Communications provided RF video, audio, and crew communications support for ...
26/06/2026
Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league
The inaugural season of the MoonPay X Games L...
26/06/2026
The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...
26/06/2026
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...
26/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...