Today, during our Now Playing event, we unveiled a series of new offerings to help creators grow their audiences and better monetize their video podcasts on Spotify. Let's explore each of these enhancements to the Spotify platform and better understand what they mean for creators.
1. Introducing new ways to monetize with the Spotify Partner Program Starting today, qualified creators can sign up to participate in our new monetization program, the Spotify Partner Program, available to creators in the United States, Canada, Australia, and the United Kingdom. This new program gives creators who host with us and meet our monetization criteria access to multiple revenue streams to help them transform their shows into sustainable businesses, all backed by the power of our teams and technology at Spotify.
Creators in the Spotify Partner Program earn a share of revenue every time an ad (monetized by Spotify) plays in an episode on and off the platform. All a creator has to do is tell us where they want the ads to play, and we'll take care of the rest.
If you're a creator who publishes videos on Spotify, you can also earn Premium video revenue through the Spotify Partner Program. With this new revenue stream, when Spotify Premium subscribers in select markets stream video episodes, we'll serve content to them without dynamic ads to ensure they have an uninterrupted viewing experience. And instead of earning ad revenue for those streams, creators can earn based on how much their fans stream their content. The greater the number of fans who watch or listen to your podcast, the more creators can earn.
The new Spotify Partner Program can support creators who want to start earning more consistently for their audio or video work.
2. Reach new audiences on Spotify with video clips and thumbnails We're continuing to invest in new ways to manage a show's presence on Spotify so creators can capture the attention of potential fans or followers. These features will help creators stand out with videos, show up in more places on Spotify, and look their best once they are there.
Get discovered by uploading short-form video clips
Whether a creator is making an audio or video podcast, they're probably already creating short-form video content to promote their show across social media platforms like TikTok, Shorts, Reels, or all of the above. We know that these clips are great at driving engagement, but they don't necessarily translate to more streams of a show.
That's why we're thrilled to share that creators can now upload clips directly to Spotify, where audiences already are. To start, clips can be up to 90 seconds long, and creators can upload one clip per episode. Episode clips can then be recommended across Spotify app surfaces like the Home feed, Podcasts feed, Browse, the Now Playing view, and more. Clips will also always be visible on show pages, allowing potential audiences to preview your latest episodes.
Our goal is not to make our platform yet another place to watch short-form content. We want to help people find their next favorite shows where they are ready to immediately listen or watch, ultimately driving more streams of full-length episodes.
Clips are now in beta on Spotify for Creators in select markets, including the U.S., U.K., Canada, and Australia (see full list here).
Customize video thumbnails for every episode
Creators have always been able to set episode-level podcast art for audio episodes on Spotify, but now they can upload video thumbnails too. Creators can choose a Spotify-generated 16:9 thumbnail or replace our suggestion by uploading their own. Video thumbnails are displayed and optimized across our mobile, desktop, and TV app experiences to help grab the attention of potential viewers.
All creators can now upload thumbnails for new episodes and their entire back catalogs.
3. New analytics to help you learn and grow We know how critical it is for creators to understand their performance and have as much data as possible to help make decisions about their shows. For creators hosted on Spotify, we've redesigned our dashboard on the web to bring these key metrics to the forefront. Creators can always get a quick pulse check of how a show is performing and navigate directly to the right parts of our app to take action.
At a glance, creators will be able to:
See how many Spotify followers they have and how that growth rate changes over time.
Track the performance of their latest episodes, including how many streams, consumption hours, and comments they have.
Visualize their audiences' journeys to discovering content, including the number of people they are reaching, the number showing interest, and the number converted to streams on Spotify.
View the latest comments so they can like and reply to favorites to build fan community on Spotify.
4. Elevating the video discovery and viewing experiences on Spotify We're excited to highlight several improvements to the video experience itself on Spotify, including:
Personalized video recommendations throughout the app
Playback improvements like thumbnail scrubbing, pinch-to-zoom, video chapters, and a toggle to make it easy to switch between the video and audio experiences
Comments that make it easy for audiences to share feedback and for creators to build fan community on Spotify
A following filter on the Podcasts feed so audiences can quickly find content they already know and love
5. The future is bright (and multiformat) Regardless of where a podcast is hosted (or if a show isn't yet on Spotify), it's easy for creators to get up and running with these great new features. Suppose you're a creator who is already making videos. In that case, we encourage you to start uploading your video episodes through our newly refreshed hub for creators, Spo
Europe Stories
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Wuppertal December 17, 2025
Riedel Builds Global Communication and Commentary ...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
Today, during our Now Playing event, we unveiled a series of new offerings to help creators grow their audiences and better monetize their video podcasts on Spotify. Let's explore each of these enhancements to the Spotify platform and better understand what they mean for creators.
