Today, during our Now Playing event, we unveiled a series of new offerings to help creators grow their audiences and better monetize their video podcasts on Spotify. Let's explore each of these enhancements to the Spotify platform and better understand what they mean for creators.
1. Introducing new ways to monetize with the Spotify Partner Program Starting today, qualified creators can sign up to participate in our new monetization program, the Spotify Partner Program, available to creators in the United States, Canada, Australia, and the United Kingdom. This new program gives creators who host with us and meet our monetization criteria access to multiple revenue streams to help them transform their shows into sustainable businesses, all backed by the power of our teams and technology at Spotify.
Creators in the Spotify Partner Program earn a share of revenue every time an ad (monetized by Spotify) plays in an episode on and off the platform. All a creator has to do is tell us where they want the ads to play, and we'll take care of the rest.
If you're a creator who publishes videos on Spotify, you can also earn Premium video revenue through the Spotify Partner Program. With this new revenue stream, when Spotify Premium subscribers in select markets stream video episodes, we'll serve content to them without dynamic ads to ensure they have an uninterrupted viewing experience. And instead of earning ad revenue for those streams, creators can earn based on how much their fans stream their content. The greater the number of fans who watch or listen to your podcast, the more creators can earn.
The new Spotify Partner Program can support creators who want to start earning more consistently for their audio or video work.
2. Reach new audiences on Spotify with video clips and thumbnails We're continuing to invest in new ways to manage a show's presence on Spotify so creators can capture the attention of potential fans or followers. These features will help creators stand out with videos, show up in more places on Spotify, and look their best once they are there.
Get discovered by uploading short-form video clips
Whether a creator is making an audio or video podcast, they're probably already creating short-form video content to promote their show across social media platforms like TikTok, Shorts, Reels, or all of the above. We know that these clips are great at driving engagement, but they don't necessarily translate to more streams of a show.
That's why we're thrilled to share that creators can now upload clips directly to Spotify, where audiences already are. To start, clips can be up to 90 seconds long, and creators can upload one clip per episode. Episode clips can then be recommended across Spotify app surfaces like the Home feed, Podcasts feed, Browse, the Now Playing view, and more. Clips will also always be visible on show pages, allowing potential audiences to preview your latest episodes.
Our goal is not to make our platform yet another place to watch short-form content. We want to help people find their next favorite shows where they are ready to immediately listen or watch, ultimately driving more streams of full-length episodes.
Clips are now in beta on Spotify for Creators in select markets, including the U.S., U.K., Canada, and Australia (see full list here).
Customize video thumbnails for every episode
Creators have always been able to set episode-level podcast art for audio episodes on Spotify, but now they can upload video thumbnails too. Creators can choose a Spotify-generated 16:9 thumbnail or replace our suggestion by uploading their own. Video thumbnails are displayed and optimized across our mobile, desktop, and TV app experiences to help grab the attention of potential viewers.
All creators can now upload thumbnails for new episodes and their entire back catalogs.
3. New analytics to help you learn and grow We know how critical it is for creators to understand their performance and have as much data as possible to help make decisions about their shows. For creators hosted on Spotify, we've redesigned our dashboard on the web to bring these key metrics to the forefront. Creators can always get a quick pulse check of how a show is performing and navigate directly to the right parts of our app to take action.
At a glance, creators will be able to:
See how many Spotify followers they have and how that growth rate changes over time.
Track the performance of their latest episodes, including how many streams, consumption hours, and comments they have.
Visualize their audiences' journeys to discovering content, including the number of people they are reaching, the number showing interest, and the number converted to streams on Spotify.
View the latest comments so they can like and reply to favorites to build fan community on Spotify.
4. Elevating the video discovery and viewing experiences on Spotify We're excited to highlight several improvements to the video experience itself on Spotify, including:
Personalized video recommendations throughout the app
Playback improvements like thumbnail scrubbing, pinch-to-zoom, video chapters, and a toggle to make it easy to switch between the video and audio experiences
Comments that make it easy for audiences to share feedback and for creators to build fan community on Spotify
A following filter on the Podcasts feed so audiences can quickly find content they already know and love
5. The future is bright (and multiformat) Regardless of where a podcast is hosted (or if a show isn't yet on Spotify), it's easy for creators to get up and running with these great new features. Suppose you're a creator who is already making videos. In that case, we encourage you to start uploading your video episodes through our newly refreshed hub for creators, Spo
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
Leading space solutions company will use optical ground stations to deliver faster, more secure data from space
Luxembourg, September 15, 2025 - SES, a leading...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
11/09/2025
Link ping, Sweden, September 11, 2025 - Agama, the expert in video observability & analytics for service quality and customer experience, announced today the la...
11/09/2025
Under the USD 89.6 Million award, SES Space & Defense will provide global commer...
11/09/2025
Leading Balkan DTH provider adds capacity to consolidate its m:Sat TV platform at 23.5 degrees East and serve more customers across the region
Luxembourg, 11 S...
11/09/2025
UKTV's free streaming service U launches on Sky Q
Free streaming service U has launched on Sky Q in the UK, UKTV and Sky confirm today, expanding the footp...
11/09/2025
From the discreet 2061 lavaliers to 4099 and 4011 mics, the setup delivered clean, natural sound in one of the most challenging broadcast environments.
Read th...
11/09/2025
From rugged build quality to natural, detailed sound, the verdict is clear: big performance can come in a very small package.
Read the full review here!...
11/09/2025
Tonight on Prime Time
RT One and RT Player at 9:35pm
Tonight RT Prime Time...
11/09/2025
RT Statement: 2026 Eurovision Song Contest
At the General Assembly of the European Broadcasting Union (EBU) in July, a number of EBU members raised concerns ...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
10/09/2025
The Television Will Be Revolutionised Sep 10, 2025
Written by Sunit Kotecha, Director of Delivery and Operations, YouView
2025 marks a century since the f...
10/09/2025
First of Spains F110 frigates get future-ready with Rohde & Schwarz communicatio...
10/09/2025
Harmonic's cOS Platform Supports DOCSIS and Fiber, Enabling Midco to Deliver Reliable Multi-Gigabit Connectivity to Subscribers SAN JOSE, Calif. - Sept. 10,...
10/09/2025
RT brings three days of live radio, live entertainment, live news, live weather, personal appearances, and more
Join RT Radio 1: Morning Ireland, The Oliver ...
09/09/2025
Since 2020, Spotify's RADAR program has been a launchpad for emerging talent...
09/09/2025
In 2020, Spotify launched RADAR with a clear mission: to identify, nurture, and ...
09/09/2025
If you're on BookTok, you know the drill. You scroll, you tap, and suddenly your To Be Read list is overflowing with trending must-reads. Not unlike Spoti...
09/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
09/09/2025
Harmonic's VOS360 Ad SaaS Enables Personalized Ad Delivery and Seamless Integration with the Ad Tech Ecosystem SAN JOSE, Calif. - Sept. 9, 2025 - Harmonic ...
09/09/2025
St. Luke's Episcopal Church in New Jersey needed audio that truly connects and they found the answer.
Read the full case study here!...
Today, during our Now Playing event, we unveiled a series of new offerings to help creators grow their audiences and better monetize their video podcasts on Spotify. Let's explore each of these enhancements to the Spotify platform and better understand what they mean for creators.
