SBS elevates the diversity of Australia across its commissioned programs, achieving ambitious equity and inclusion content targets
5 December, 2024
Media releases
SBS has shared key insights into how it has reflected under-represented communities and voices through its commissioned content, meeting or exceeding the commitments outlined in the SBS Commissioning Equity and Inclusion Guidelines (2021-2024) to improve inclusion in the screen sector.
SBS has today published an overview of its performance against the SBS Commissioning Equity and Inclusion Guidelines (2021-2024), reflecting a strategic uplift in diverse representation across its commissioned content slate over the past three years.
The inaugural guidelines were developed in consultation with industry and stakeholders. They set ambitious, nuanced and comprehensive multi-year targets across SBS's unscripted and scripted commissioned content, as part of its commitment to ensuring all Australians can see themselves and their communities in the stories told on screen. The focus was on increasing representation of people from five key under-represented groups: culturally and linguistically diverse, Aboriginal and/or Torres Strait Islander, people living with disability, LGBTQI+, and women - also recognising intersectionality.
With the conclusion of the initial three-year period and across the 62 programs, SBS and its production partners either met or exceeded targets set for on-screen, off-screen and career progression roles. The results show that SBS is closely reflecting the diversity of contemporary Australia, and in some cases exceeding population levels, while often being above industry levels. The results also highlight the continued work needed to improve representation of people living with disability across SBS's commissioned content where there remains a gap between SBS programs and the Australian population.
SBS Director of Television, Kathryn Fink, said: SBS is committed to ensuring all Australians see themselves - their communities, their cultures, their stories reflected on our screens. That's achieved not only through improving the representation we see in front of the camera, but importantly, in those who create and craft these stories. We're pleased to see the impact we have had in our content and within the sector through the delivery of the SBS Commissioning Equity and Inclusion Guidelines over the past few years.
We're grateful for the collaboration of our partners in the sector in sharing our commitment to ensuring that whoever you are, there are no barriers to prevent you from sharing your story and pursuing a career in this industry. The last three years also provide valuable data in setting the direction we need to take in the years ahead to drive ongoing change and deliver on our distinct purpose for all Australians.
Table: The Everyone Project data comparing representation for SBS commissioned programs, the broader TV and film industry, and the Australian population.
To track, analyse and report on progress against the targets - which included SBS providing yearly updates in its annual report SBS uses data collected through its participation in The Everyone Project (TEP), an industry-wide commitment to measure cast and crew diversity across registered Australian film and television productions, led by the Screen Diversity and Inclusion Network (SDIN) of which SBS is a founding member.
SBS also uses Scripted Target Reports which are completed by partner production companies for scripted programming. The results for SBS Scripted commissions also included achieving on-screen genre-specific targets, such as ensuring at least two people who identify as culturally and linguistically diverse and/or First Nations were cast as main characters in programs. Shows focused on a particular under-represented community had further off-screen targets met for ensuring representation from that community, as well as at least 50% women, hired in key writing, director/producer and production roles.
Head of Creative Diversity, TV and Online Content, Yana Groves, said: The SBS Commissioning Equity and Inclusion Guidelines set an important standard for our sector. This includes essential accountability for SBS to deliver on audience expectations as Australia's multicultural and First Nations broadcaster. SBS remains committed to leading the way for a more inclusive Australian film and TV sector, both on-screen and off-screen. This is a key component of fulfilling the SBS Charter, made possible through these Guidelines and other inclusion initiatives we invest in. SBS remains committed to providing meaningful career development opportunities for under-represented talent, to support more enriched, diverse storytelling for all Australian audiences.
I'd also like to acknowledge the work of my colleague Michelle Cheng, Head of Creative Diversity (on parental leave), who embarked on this important work over several years, developing and implementing SBS's first set of guidelines. She has also led the development of our next iteration, with our Diversity and Inclusion Project Officer, Isabelle Beaupr , to be launched in the new year. I'm proud to be overseeing this project, working with the SBS Commissioning team and our production partners, and I look forward to an exciting year ahead for Australian storytelling on SBS.
Next year, SBS will publish its second set of guidelines, to cover the period from 1 July 2025 - 30 June 2028. Until then, SBS is extending the existing targets to apply for a fourth year, from 1 July 2024 to 30 June 2025.
The Guidelines were developed to complement the range of screen sector initiatives and career pathways SBS invests in, including the successful and long-running Diversity Talent Escalator, and Digital Originals delivered in partnership with N
Asia, Australia & Oceanic Stories
11/09/2025
SBS shares Australian National Anthem in over 60 languages to foster belonging a...
05/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup 2026 , premium dram...
05/09/2025
Today's Historic Settlement Underscores SBS's Powerful New Series The Pe...
04/09/2025
SBS kicks off a confident slate with the 2026 FIFA World Cup2026 , premium drama...
04/09/2025
Watch the Record-breaking Koori Knockout 2025 LIVE and EXCLUSIVE on NITV and SBS...
03/09/2025
World-first opt-out function to become full feature on SBS On Demand
3 September, 2025
Media releases
National broadcaster SBS will elevate the world-class...
03/09/2025
SBS On Demand to take consumer experience to next level with introduction of res...
03/09/2025
SBS highlights effectiveness of advertising in uncluttered environments
3 September, 2025
Media releases
New market-first research, done in conjunction wit...
03/09/2025
SBS extends exclusive Tour de France Femmes Avec Zwift free-to-air broadcast dea...
03/09/2025
Record number of brands driving investment in NITV and First Nations media
3 September, 2025
Media releases
Beyond 3% continues to support the growth of Na...
03/09/2025
SBS declares FIFA World Cup 2026 Will be biggest TV audience event of 2026'
3 September, 2025
FIFA World Cup
SBS names Hyundai, Macca's, Rexona, ...
03/09/2025
SBS continues to lead Australian media in sustainability with launch of SBS Brie...
03/09/2025
SBS unifies data offering with launch of SBS Data Lab
3 September, 2025
Media releases
SBS brings together multiple audience initiatives together in one un...
03/09/2025
Turbulence, Heart and Humanity: SBS Unveils High-Flying New Airport Drama The Ch...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
27/08/2025
27 08 2025 - Media release ABC, Screen Australia and ACTF unveil two new original children's series
Happy House.
The ABC, Screen Australia and the Austra...
25/08/2025
Watch SBS as 49 World Champions are crowned in nine days at the World Athletics ...
25/08/2025
Got a podcast idea? SBS Audio opens annual pitch season
25 August, 2025
Media releases
Three-time Australian Podcast Publisher of the Year, SBS, invites th...
21/08/2025
Statement on Acting Managing Director arrangements at SBS
21 August, 2025
Insights & articles
The SBS Board of Directors has today confirmed it will appoin...
20/08/2025
SBS unleashes landmark docu-drama The People vs Robodebt
20 August, 2025
Media releases
Our Government. Half a Million Victims [1]. Zero Accountability Un...
20/08/2025
Dan Bourchier appointed General Manager of NITV
20 August, 2025
Media releases
The respected journalist, presenter and accomplished leader will join Nation...
14/08/2025
Statement on the passing of David Stratton
14 August, 2025
Insights & articles
Statement by SBS Managing Director, James Taylor
SBS is deeply saddened by...
12/08/2025
SBS Managing Director James Taylor steps down
12 August, 2025
Media releases
SBS Managing Director will depart the organisation later this year
SBS Managi...
12/08/2025
Millions join SBS for a month of Tour de France and Tour de France Femmes action
12 August, 2025
Media releases
Total TV Reach of 5.57 million, including 1...
11/08/2025
11 08 2025 - Media release Screen Australia celebrates emerging creatives and cu...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
06/08/2025
SBS heralds sweeping historical drama King & Conqueror coming soon
5 August, 2025
Media releases
James Norton and Nikolaj Coster-Waldau star as the rivals ...
31/07/2025
31 07 2025 - Media release The Creators 2025 Participants Announced
Top (L-R): Tamara Asmar, Anna Barnes and Sarah Bassiuoni.
Bottom (L-R): Glen Dolman, Mich...
24/07/2025
NITV and SBS to celebrate the significance and spectacle of the 25th Garma Festi...
24/07/2025
Pure Drama continues with the Tour de France Femmes avec Zwift hot on the wheels...
23/07/2025
SBS shortlists proponents to proceed to next stage for Western Sydney production...
21/07/2025
SBS reveals expert commentary team for the World Athletics Championships in Toky...
21/07/2025
21 07 2025 - Media release Australian gamemakers level-up with major funding from Screen Australia
Retopia
New games capture distinctive stories, landscapes ...
09/07/2025
Explore Love Without Limits in a bold, funny and unapologetic SBS Audio podcast ...
08/07/2025
SBS strengthens commitment to inclusion with new commissioning guidelines
8 July, 2025
Media releases
SBS has launched new Commissioning Inclusion Guidelin...
08/07/2025
Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...
07/07/2025
SBS Farewells Chair George Savvides AM
7 July, 2025
Media releases
Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
SBS elevates the diversity of Australia across its commissioned programs, achieving ambitious equity and inclusion content targets 
