Sony Pixel Power calrec Sony

Endless AR Possibilities: BT Sport's Match Day Experience Technical Partners Talk New Realities

25/11/2020

Endless AR possibilities: BT Sport's Match Day Experience technical partners talk new realities By Heather McLean, Editor

Monday, November 23, 2020 - 12:41

Print This Story

Here Match Day Experience on the BT Sport App is shown in Stadium Experience

BT Sport and mobile operator EE recently announced Match Day Experience, a set of new features for the BT Sport app.

Match Day Experience brings augmented reality (AR) elements and 360-degree video to live and non-live coverage of Premier League matches for EE 5G subscribers using the new iPhone 12.

SVG Europe caught up with Jamie Hindhaugh, chief operating officer at BT Sport, along with three of its technical partners behind some of the new features - Stats Perform, Second Spectrum and Visualise - to get more detail on how the features were created and where AR is going to take viewers in 2021.

Teamwork makes the dream work

Hindhaugh comments on how BT Sport has created the new functionality: What I'm really proud of is the whole of BT Sport is taking people to the heart of the game and being editorially relevant, not gimmicky. The strength of being in sports is the community we build; it's about strategic partners.

He goes on: I think it's the combination of the products [in Match Day Experience] and really identifying from an editorially relevant point of view what football fans want, or what they can't get in the current climate, that works here. But what we've also done is everything we've built is looking forward to the full 5G roll out and enabling fans to still engage with all of these editorially relevant products, no matter where they are. This is the start of, I think, an incredible journey for all of the teams combined to really transform the experience around watching live sport.

On some of the companies involved in Match Day Experience, Paul Hunt is European executive director and European lead for football at Second Spectrum. In conjunction with the BT Sport team, Second Spectrum provides the video streams augmented with stats and graphics in Manager Mode for the BT Sport app.

Ross Tanner, Stats Perform account lead for BT Sport, helped provide the data-rich services across Opta to create visualisations for Match Day Experience; it provides data that powers the formations and attacking areas in Match Day Live's AR features.

Meanwhile, Henry Stuart, CEO and co-founder of Visualise, an AR and virtual reality (VR) production agency, has taken the stats from Stats Perform and visualised them throughout the app, such as, a stadium that you can place in your living room with all this live data , according to Stewart. Visualise also created the app's Stadium Experience, which enables the user to walk through an AR doorway as a portal into immersive content.

Other partners for the app are Sceenic, which supports the Watch Together functionality, Tiledmedia which supports the 360 functionality, and last but not least, Deltatre that integrates the Tiledmedia service into the BT Sport App enhanced player.

BT Sport's new App functionality, Match Day Experience, here shown in Manger Mode

Endless possibilities for AR

As to how the combined technologies within Match Day Experience will help BT Sport's viewers during the pandemic by allowing them to engage with sport that they are unable to attend in person, Hindhaugh says: We're taking people to the game, we're giving them match day experiences they can't currently get, and we are enabling them to socially come together. For me it's about the experience.

It's about addressing the fact that in this current pandemic, a lot of us are on our own watching a game where usually we're either at the game or we're with mates watching the game in the pub or what have you, Hindhaugh goes on. So I think [the different aspects of Match Day Experience] complement each other tremendously.

Stuart agrees: The way we see it, this is just the foundation that allows us to build these first steps. You'll see more and more impressive graphics and animations coming onto TV, either tracked onto pitches or in studios.

Stuart notes that the possibilities are endless; through AR you can have, a life size recreation of a player who stands there and you can have your photo taken next them to in your living room . He adds: Once the assets can be placed there, the possibilities are actually limitless. I think that's what's so exciting. And also the fact that BT Sport already produces so much live 360 content, as well as the prerecorded stuff that we're currently using through the portal.

You'll soon be able to just be watching the TV [at home] then put an [AR] portal down and walk through to a live view, which is on the side of the pitch, you know, and then stand there and look around with your phone. It's just an incredible way of watching the sport.

Hunt says this is all pointing to a much more personalised experience: I think that [this is about] making it more of a personalised experience. So rather being fed what's been shown for the past 20 or 30 years on television, this is a new angle. It's bringing new features and new excitement to it.

He adds: We're all different. We all want something different. We all want to see things at a different cadence. So I think this gives us now the opportunity to start looking at rather than just watching the full 90 minutes [even though] football is engaging let's face it, it's been around for 400 years it's about delivering that next level, now. I think what we're seeing here now will become very much part of the standard of future broadcasting.

Hunt notes that the different functionalities of Match Day Experience also enable BT Sport to serve existing customers in new ways as well as attract and engage new or le
LINK: https://www.svgeurope.org/blog/headlines/endless-ar-possibilities-bt-s...
See more stories from svg

North America Stories

20/01/2021

DHD Audio RX2/XC2 Audio Mixing System Goes On Air at NRJ Norway

DHD Audio RX2/XC2 Audio Mixing System Goes On Air at NRJ Norway data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg...

20/01/2021

Soul Cinematography (with Matt Aspbury) GCS255

Soul Cinematography (with Matt Aspbury) GCS255 data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=http...

20/01/2021

TAG Video Systems Appoints Roy Folkman VP Sales North American and LATAM

TAG Video Systems Appoints Roy Folkman VP Sales North American and LATAM data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bp...

20/01/2021

Small Giant Produces Big Results for Top TV Clients by Optimizing Pandemic Production Techniques

Small Giant Produces Big Results for Top TV Clients by Optimizing Pandemic Produ...

20/01/2021

Densitron adds two new products to acclaimed UReady TM control surface range

Densitron adds two new products to acclaimed UReady TM control surface range data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf...

20/01/2021

Choirs, meetings and more gone virtual: A Brady Bunch experience

At this point, we've all experienced the ups and downs of working remotely and staying socially distanced. We've held Zoom meetings, taken online classe...

20/01/2021

MultiDyne's Bob McAlpine Retires

HAUPPAUGE, N.Y.-Bob McAlpine is heading to retirement, as MultiDyne announced on Jan. 18 that McAlpine has stepped down as the company's chief operating off...

20/01/2021

Vizrt Revises Product Offering With Flexible Access

BERGEN, Norway-Vizrt has announced a move to a friction-free subscription model, which the company says will give its customers the flexibility to adapt to me...

20/01/2021

Paramount+ Sets March 4 Launch Date

NEW YORK-Paramount+, the rebranded version of the CBS All Access streaming service from ViacomCBS, will officially launch on March 4 in the U.S., Canada and Lat...

20/01/2021

Roy Folkman Joins TAG as VP Sales North America and LATAM

TEL AVIV, Israel-TAG Video Systems has appointed industry veteran Roy Folkman as vice president of sales North America and LATAM. Folkman, who is based in Ontar...

20/01/2021

HBO Max Garners Most New Streaming Subs in Q4, Kantar Reports

NEW YORK-Wonder Woman saved the day for HBO Max, helping the AT&T-owned streaming service earn the most new streaming subscribers for the fourth quarter of 2020...

20/01/2021

Cartoni UV-C Boxer Proven to Neutralize Microorganisms, Including COVID

ROME-Cartoni has shared that its UV-C Boxer was recently certified by Texas-based Microchem Laboratory as being able to neutralize microorganisms, including COV...

20/01/2021

Supreme Court Probes Broadcast Dereg Arguments

WASHINGTON-The FCC and National Association of Broadcasters made their virtual arguments to the Supreme Court Tuesday, Jan. 19, on why a lower court (the Third ...

20/01/2021

FCC Modifies DTS Rules for ATSC 3.0 Flexibility

WASHINGTON-The FCC released an update to its DTS (distributed transmission system) coverage rules to expand the permissible range of signal spillover and replac...

20/01/2021

CES Panels Highlight Streaming's Growing Pains

Streaming video's rapid expansion-fueled by explosive growth during the COVID-19 outbreak-will continue to increase in coming years, along the way finding a...

20/01/2021

Vizrt's Flexible Access Billing Model Allows Content Creators To Scale Use of Software Tools as Needed

Vizrt's Flexible Access Billing Model Allows Content Creators To Scale Use o...

19/01/2021

A Trusted Companion: AI Software Keeps Drivers Safe and Focused on the Road Ahead

Editor's note: This is the latest post in our NVIDIA DRIVE Labs series, whic...

19/01/2021

NIKOLAJ COSTER-WALDAU AND JOE COLE STAR IN NETFLIX FEATURE FILM AGAINST THE ICE

Back to All News NIKOLAJ COSTER-WALDAU AND JOE COLE STAR IN NETFLIX FEATURE FILM AGAINST THE ICE Entertainment 19 January 2021 GlobalDenmark - THE FILM, DI...

19/01/2021

Netflix to Release Sky Rojo on March 19

Back to All News Netflix to Release Sky Rojo on March 19 Entertainment 19 January 2021 GlobalSpain Stay alive for five more minutes. That's the plan. ...

19/01/2021

Aledade Raises $100 Million Series D to Help More Primary Care Practices Thrive in Value-Based Care

New Funding Will Power Growth of Nationwide Network of More than One Million Pat...

19/01/2021

Aledade: Improving Data-Driven Patient Outcomes

By Somesh Dash, Michael Miao, Becca Faust, and Jules Maltz The ongoing health crisis brought on by COVID-19 has made us especially appreciative of the contribu...

19/01/2021

TechnipFMC Announces Offering of $850,000,000 Senior Notes

Press release | January 19 2021 TechnipFMC Announces Offering of $850,000,000 Senior Notes -- LONDON & PARIS & HOUSTON--(BUSINESS WIRE)-- Regulatory News: ...

19/01/2021

The Live Production Benefits of Integrated Camera Control

Tyngsboro, Mass. - Jan 19, 2021 -- Did you know you can quickly and easily control all your show cameras from any Broadcast Pix integrated production system? D...

19/01/2021

Densitron adds two new products to acclaimed UReady control surface range

Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has announced two significant new additions to its popular UR...

19/01/2021

PHABRIX releases the latest Qx Series V4.2 software

PHABRIX is pleased to release the latest V4.2 software for its Qx Series of advanced hybrid IP/SDI test and measurement rasterizers. QxL V4.2 offers simultan...

19/01/2021

Primetime Ratings Thursday: ABC on Top With Celeb Wheel of Fortune'

ABC had the winning score in Thursday prime, with Celebrity Wheel of Fortune putting up a robust rating. ABC got a 0.8 in viewers 18-49, per the Nielsen overnig...

19/01/2021

Sinclair Set to Launch National Desk Jan. 18

Sinclair Broadcast Group said it will launch its new weekday morning news show The National Desk on Jan. 18....

19/01/2021

Young Rock' Starts on NBC Feb. 16

Young Rock, a comedy about Dwayne Johnson's early life, starts on NBC Feb. 16. It leads into the series premiere of Kenan Thompson comedy Kenan....

19/01/2021

HBO Max Wins Biggest Share Of New Q4 Streaming Subs

AT&T's HBO Max, which got off to a sputtering start, drew the largest share of new streaming subscribers in the fourth quarter, according to Kantar's En...

19/01/2021

The Office' Maintains Stream Share After Move to Peacock

The Office, the most popular show in streaming, increased viewing as it moved from Netflix to Peacock and is maintaining its share of streaming two weeks after ...

19/01/2021

Vizrt Switches to Flexible Access Pricing Strategy

Vizrt said it was switching to a Flexible Access pricing strategy that will give clients access to the company's latest video production software....

19/01/2021

Ausma Lace Benefits From PMC Sound For The Future Scholarship

Ausma Lace, a recording engineer from Latvia, has been awarded the Sound For The Future Scholarship, which was set up by UK loudspeaker manufacturer PMC in asso...

19/01/2021

Avolites Announces its New Diamond 9 Flagship Console, a Spectacular Evolution in Production Control

Avolites announces the launch of its new flagship Diamond 9 console in two versi...

19/01/2021

NUGEN Audio to Release Elements Versions of its Popular Focus Bundle Plug-Ins

In recognition of Believe in Music Week, NUGEN Audio announces that it will soon make available its Focus Elements solutions, which are ideally suited for sma...

19/01/2021

Black Box Secure KVM Switch Line Enters Evaluation Phase for NIAP Protection Profile 4.0

Black Box, an industry-leading provider of IT connectivity solutions, today anno...

19/01/2021

MultiDyne Chief Operating Officer Bob McAlpine Retires

MultiDyne Chief Operating Officer Bob McAlpine Retires data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg......

19/01/2021

KORG Believes in Music and Excites with Future Innovations

KORG Believes in Music and Excites with Future Innovations data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg......

19/01/2021

Annual MLK Interfaith Prayer Breakfast Goes Virtual, Relays Message of Love

Today in 2021 I believe that love is the vision that we as Americans need to hold on to now more than ever during these troubling times. Lauren Cornelius,...

19/01/2021

On the Hardwood: Atlanta Hawks Honor Legacy of Martin Luther King Jr. in First of Season-Long Unity Nights'

On the Hardwood: Atlanta Hawks Honor Legacy of Martin Luther King Jr. in First o...

18/01/2021

TechnipFMC plc Announces Filing of Current Report on Form 8-K Disclosing Entry Into Certain Material Agreements...

Press release | January 12 2021 TechnipFMC plc Announces Filing of Current Rep...

18/01/2021

Celebrating Dr. Martin Luther King Jr.

Posted: Monday, January 18, 2021 --...

18/01/2021

On-Hertz Unleashes Nubo, a Cloud-Based Radio Production Studio

On-Hertz Unleashes Nubo, a Cloud-Based Radio Production Studio data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg....

18/01/2021

NC Tripping Features Rocky Mount Mills

Rocky Mount Mills has become a popular destination in the eastern part of the state, and recently earned a feature on the NC Tripping blog site. Travel blogge...

17/01/2021

Bruce Springsteen, John Legend to Play at Celebrating America' Inauguration Event

Bruce Springsteen, John Legend and Foo Fighters are among the acts who will perf...

17/01/2021

AMC Names Christina Spade, From ViacomCBS, As CFO

AMC Networks named Christina Spade as executive VP and CFO, effective immediately, continuing a shakeup in its executive lineup....

17/01/2021

Secrets of Sulphur Springs' Mystery Series on Disney Channel Jan. 15

Mystery series Secrets of Sulphur Springs premieres on Disney Channel Jan. 15. The live-action series, about a 12-year-old boy figuring out mysteries in the aba...

17/01/2021

FCC TV Station Merger Paper: Localism May Sometimes Trump Viewpoint Diversity

The FCCs Office of Economics and Analytics has issued a working paper giving the next FCC something to think about when it decides whether to allow mergers that...

16/01/2021

An update on LinkedIn in Turkey

An update on LinkedIn in Turkey Published on Jan 15, 2021 LinkedIn Corporate Communications Share LinkedIn Facebook Twitter LinkedIn has agreed...

16/01/2021

Haivision Appoints Ms. Julie Tremblay to Its Board of Directors

MONTREAL, CANADA January 12, 2021 /CNW/ Haivision Systems Inc. ( Haivision ) (TSX: HAI), a leading global provider of mission critical, real-time IP video s...