GoPro for a Cause and Rhinos Wiout Borders Win PURE Award

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Dec 14, 2016

In September 2015, GoPro launched GoPro for a Cause, a program that gives nonprofits around the world the ability to work with GoPro videographers, editors and producers to create a video to tell their stories. By featuring a different nonprofit on the GoPro for a Cause homepage each month, GoPro brings attention to important campaigns, helps raise crucial funds and activates the GoPro community.

A year later, GoPro has worked with 12 nonprofits, helping to build orphanages, save animals, and empower children and adults to use their passions and voices to better the world.

To celebrate World Rhino Day, GoPro for a Cause worked with The Great Plains Foundation this past September to launch a series of videos about Rhinos Without Borders-a partnership between the Great Plains Foundation and &Beyond. These organizations are working to relocate 100 rhinos from high-poaching areas in South Africa to safer locations in Botswana, where they will be further away from illegal hunters. They have relocated 26 rhinos so far, and with GoPro's help, will progress toward their goal of moving 100 rhinos.

The video created by GoPro and Rhinos Without Borders was a huge hit. It not only received over 1.6 million views and raised critical funds for the cause, but also won the attention of the PURE Awards, earning the Innovative and Engaging Marking Award. As described by PURE, this award goes to a clever campaign that uses innovative or unusual methods to encourage personal engagement with a travel product, while staying true to the independent, experiential ethos of the brand. GoPro was honored that the Last of the Rhinos video won this award for 2016.

GoPro for a Cause is excited to continue working with nonprofits to tell their stories and is proud that videos like The Last of the Rhinos have the ability to amplify important campaigns within the GoPro community and around the globe.

Founded in 2009 to create a platform for an emerging movement of mavericks re-imagining the role of high-end, experiential travel to positively impact conservation efforts and transform lives, PURE is a global community of heroes changing worlds by catalyzing adventure, personal connections and conscientious approaches to the environment and local communities. PURE Awards is an annual opportunity to showcase, honor and celebrate how the PURE community is changing the world.

LINK:	https://gopro.com/news/GoPro-for-a-Cause-and-Rhinos-Without-Borders-Wi...
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