
UFC 194: Aldo vs McGregor (Premiered During UFC 193
Saturday November 14 ROUSEY VS HOLM)
.30 & .60 Spots: http://wdrv.it/1HWB0gT
UFC is always looking to elevate our promotional content, so we've teamed with one of the top creative agencies in the world, Troika, to produce a series of next-level spots for UFC 194: Aldo vs McGregor, Chris Kartzmark, UFC Senior Vice President of Production and Programming, said. The dramatic visuals and heart-pounding sound design, along with the campaign theme, It's About Time,' capture the intense anticipation for one of the most talked-about and long-awaited title bouts in UFC history.
Creative Director / Director
Seton Kim
Senior Producer
Neil Van Harte
Line Producer
Chris Stoerchle
Writer
Craig Cleek
Director of Photography
Richard Card
Editors
Joe Denk, Yuhei Ogawa
Colorist
Brian Carlucci
Music & Sound Design
Einstein Creative
Account Director
Patricia LaVigne
Communications & Accounts Specialist
Divya Joseph
In association with UFC: Dana White, Craig Borsari, Chris Kartzmark
About UFC
UFC is the premier mixed martial arts (MMA) organization and largest Pay-Per-View event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 158 countries and territories to over one billion TV households worldwide in 21 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS , a digital subscription service that is available throughout the world with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM locations, and owns UFC.TV (offering live event broadcasts and video on-demand around the world), UFC FIT (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club , UFC Fan Expo , UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.
About Troika
Troika is an Entertainment, Sports & News branding and marketing innovations agency specializing in partnering with media companies to strengthen brands, build audiences and create experiences that resonate with fans. The agency's team of strategists, anthropologists, creative directors, marketers, writers, designers and animators is known for building foundational brand and marketing strategies that drive business and seamlessly activating them through world-class creative executions. Troika's client roster includes; UFC, ESPN, Riot Games, HBO Sports, CBS Sports, Amazon, ABC, AMC, Cirque du Soleil, CNN, The CW, FX, HULU, Turner, and multiple NBA and NFL teams. For more information, visit troika.tv.
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