Sony Pictures Television Networks launch Picture is app for Android and IOS

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Sony Pictures Television Networks launch Picture This app for Android and IOS --

Thu, 17 Mar 2016 12:20

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Sony Pictures Television Networks announced the launch of a free app to help users capture and post images of a better world. The app supports Picture This, the company s global campaign to preserve and protect the environment.

The Picture This campaign began 28 September 2015 in 30 languages as an effort to bring attention to environmental issues in the networks footprint of 178 countries around the world including South Africa. Forty-five networks are participating, using their resources from on-air and social media campaigns to community events to bring attention to the issues affecting their regions, and together make a global impact.

Whether an urban garden, a person recycling unwanted items, or a clean waterway, users are encouraged to post images that show beautiful urban and rural landscapes that illustrate what a better world can look like and efforts big and small that can accomplish this.

Picture This has worked in conjunction with RAGE (Rhino Action Group Effort), a LeadSA initiative to help fight the scourge of rhino poaching in this country. In Africa, the initiative has featured on both the Sony Channel (DStv channel 127) and Sony Max (DStv channel 128).

The new Picture This app was developed by REDspace, known for their interactive design and development services, and is available for both iOS and Android smartphones and tablets.

Through photo storytelling, we re inviting everyone to capture and share images of a better place, a more sustainable community and a cleaner environment, said Andy Kaplan, president of worldwide networks for Sony Pictures Television.

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