Sony Pixel Power calrec Sony

Advance Step: Gen AI, Data and Coud on the Radar for British Basketball League as Production Transformation Continues

28/05/2024

Advance step: Gen AI, data and cloud on the radar for British Basketball League as production transformation continues By Jo Ruddock

Friday, May 24, 2024 - 08:30

Print This Story

Credit: British Basketball League

Twelve months ago, Jose Garnes, chief content office at the British Basketball League, shared his grand plans for transforming media operations at the league with SVG Europe. With plans to bring production in house, building a whole new team in the process, as well as moving to a remote production model and focusing on social media to build awareness of the league, ambitions were clearly high.

So, one year on, as the league celebrates another successful season, how have the plans progressed?

Speaking ahead of the Playoff Finals, held at the O2 in London on 19 May, Garnes says: When you fast forward a year, we have hit the biggest event of the season with a fully in-house production. When we last spoke a lot of the stuff that we mentioned was theories of what we wanted to do and how we wanted to accomplish it. 225 games later we are, one, pretty happy that we survived, but two, excited about what we have achieved in the last 10 months in terms of getting a production off the ground at the scale that we wanted to do.

The in-house team of 16 now produces all games of the Men's league, which means anywhere between six and eight games per week, one of which is broadcast on Sky linear channels. Distribution has also extended to the US, where NBC, Yes Network, Bally, NSN and Fubo have all picked it up. The remaining games are broadcast on the League's YouTube channel, but this strategy has also evolved as BBL looks to attract a wider, and younger, audience.

We started broadcasting on TikTok and Twitch to expand our reach to a younger audience, and also an audience that probably was not aware of the British Basketball League, he explains. On YouTube, we already had a good audience that were part of the heritage of the league, but we wanted to expand to those that were not aware that we have a professional basketball league in the UK.

TikTok has a stronger algorithm in short-form content and they value a lot of live content. So by going live our reach gets exposed exponentially higher, with very low cost to us. If people engage with the content and watch the live stream for more than a few seconds, then they're going to start getting served our VOD content later on when they log into the platform, so we have seen our audience growing organically.

I think in sport, when we talk about generative AI there is always almost that fear of how is it going to replace creatives, but for us it's actually giving us a tool to create something more bespoke that we were able to turn around very quickly. I think the future is about finding those tools and using them to create volume

Indeed BBL content is already registering impressive viewing and engagement figures. On TikTok, we are now at the same level of viewership as YouTube. Now, TikTok has less watch time because traditionally people are scrolling and the attention span is shorter, but we're getting the reach without having to go into a paid media strategy, Garnes reveals.

We are also exploring a partnership with Twitch where we can offer high-quality content and safe' content, so we know that our streams won't be saying something that can be damaging for the platform or for our brand. We have featured on their homepage and we are getting a high volume of views, around 120,000 per stream, and around 6 million minutes watch. Again, it's an awareness tool. As a new entity in this country, you need any partner that can help you, or any tools or strategy that can help you, with that awareness. And Twitch and Tik Tok are helping us with that.

Read more: All change: British Basketball League Playoff Finals go remote with in-house production team

TikTok and Twitch content is also clipped for Instagram where it is garnering between 10,000 and 50,000 views.

The heavy lifting of putting something out live or recording it is almost the same, but we're getting two hits live and VOD, says Garnes. And that's where we've seen our biggest engagement - fans are enjoying seeing content that is outside of your traditional sport coverage of great highlights, great commentary. Now what they want is analysis by a person that is closer to them that feels like a fan instead of a commentator or an official voice from the league.

Generative AI

Given the changes that have happened at BBL this season, it's no surprise that Garnes is already thinking about the future, and equally unsurprising is the fact that he believes generative AI has a role to play in telling the story of the league.

We have trialled generative AI, he reveals. Eight teams qualified for the Playoffs and we wanted to create a bespoke sizzle to say London made it to the playoffs' and so on. We created a bespoke song for each team using generative AI. So we went okay, London Lions, what describes them as a team', and we fed that prompt into the software and then we created a track. We did that for all eight teams. For me, that's exciting because you're not using AI to replace the craftsmanship of an editor, instead you're using generative AI to create something that feels more specific to a team, and you're allowing them to shine and to make them feel special and unique.

I think in sport, when we talk about generative AI there is always almost that fear of how is it going to replace creatives, but for us it's actually giving us a tool to create something more bespoke that we were able to turn around very quickly. I think the future is about finding those tools and using them to create volume.

Cloud and data are also on the agenda. We definitely want to explore how we can create our ga
LINK: https://www.svgeurope.org/blog/headlines/advance-step-gen-ai-data-and-...
See more stories from svg

North America Stories

22/06/2024

Omdia: Mini LED Backlight LCD Display Market to Surpass OLED Displays in 2025

LONDON The latest Omdia Mini LED Backlight Market Tracker indicates that LCD TV displays equipped with mini-LED backlight units will hit 6.2 million units in 20...

22/06/2024

ASTRA 1P Successfully Launched on SpaceX's Falcon 9 Rocket

CAPE CANAVERAL, Fla. SES has announced that the ASTRA 1P satellite was successfully launched by a SpaceX Falcon 9 rocket from Cape Canaveral Space Force Station...

22/06/2024

GenAI to Boost Demand for Hybrid Data Platforms

STAMFORD, Conn. Demand for advanced data platforms is likely to grow significantly over the next three years as more organizations adopt intelligent application...

22/06/2024

Viamedia to Provide Programmatic Ad Sales for Willow by Cricbuzz

LEXINGTON, Ky. Viamedia has announced a deal with Willow by Cricbuzz, a major provider of live, streaming and on-demand cricket, to provide programmatic ad sale...

22/06/2024

Israel's Reshet 13 Deploys Deepdub's Ai-Based Deepdub Go Platform

TEL AVIV Deepdub, a provider of AI-based audiovisual dubbing and language localization services, has announced it is working with Reshet 13, one of Israels lead...

22/06/2024

FCC Approves Gray Television, Marquee Broadcasting Deal

WASHINGTON, D.C. The FCC has issued a Memorandum and Order approving a deal between Gray Television and Marquee Broadcasting that would transfer station license...

22/06/2024

Boris FX Continuum Adds Advanced AI Tools for VFX Artists and Content Creators

Boris FX Continuum Adds Advanced AI Tools for VFX Artists and Content Creators Jessie Electa Petrov June 21, 2024 0 Comments The 2024.5 release adds f...

22/06/2024

New versions of Final Cut Pro for iPad and Mac available now

New versions of Final Cut Pro for iPad and Mac available now Brie Clayton June 21, 2024 0 Comments Today, Apple released Final Cut Pro for iPad 2, tra...

22/06/2024

Christopher Barry, Cliff Ejikeme Get Expanded Role at A+E Networks

A+E Networks said that two senior finance execs, Christopher Barry and Cliff Ejikeme, have been given expanded roles at the company....

22/06/2024

The CW Shares Fall Debut Dates

The CW has shared its fall premiere dates, which includes Inside The NFL back on Friday, August 30, with Ryan Clark hosting. The new season also offers the debu...

22/06/2024

Local News Close-Up: Florida's Gulf Coast Has Reasons To Boast

Tampa-St. Petersburg is, by all accounts, a booming market. New arrivals are flocking in and cranes dot the landscape, building places for the newcomers to live...

22/06/2024

Our America: In the Black' Back on ABC-Owned Stations' Digital Platforms

Our America: In the Black, a series from ABC Owned Television Stations, returns Thursday, June 20 with the nine-part Conversations With Arlan Hamilton. An entre...

22/06/2024

Dominic Brown Joins WBTS Boston Weather Team

Dominic Brown is joining WBTS Boston's First Alert Meteorology team this week. He'll appear in the 4 and 7 p.m. weekday newscasts....

22/06/2024

Netflix's Dallas Cowboys Cheerleaders Series Premieres

Netflix debuts America's Sweethearts: Dallas Cowboys Cheerleaders, a docuseries detailing the 2023-2024 cheer squad from beginning to end, June 20. There ar...

21/06/2024

Give Me the Backstory: Get to Know Josh Margolin, the Filmmaker Behind Thelma

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

21/06/2024

NextGen TV Comes to Myrtle Beach-Florence, S.C.

MYRTLE BEACH, S.C. Leading television stations serving the Myrtle Beach-Florence, S.C. market have launched NextGen TV aka ATSC 3.0 broadcasts....

21/06/2024

Get 1-Year License of Aiarty Image Enhancer for Free - Upscale Images, Enhance and Add Realistic Details

Get 1-Year License of Aiarty Image Enhancer for Free - Upscale Images, Enhance a...

21/06/2024

Bollywood Romantic Comedy Fake Boyfriend Shot with Blackmagic Pocket Cinema Cameras

Bollywood Romantic Comedy Fake Boyfriend Shot with Blackmagic Pocket Cinema Came...

21/06/2024

Wohler Technologies Names John Earnest Vice President

HAYWARD, Calif. Wohler Technologies has appointed John Earnest vice president of global sales and marketing....

21/06/2024

Reuters Selects Sony Cameras for Its Worldwide Video Group

SYDNEY Sony has announced that the global news agency Reuters has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journ...

21/06/2024

Vislink Names Donnie Gilliam Vice President Of Operations

OLIVE, N.J. Vislink has appointed Donnie Gilliam vice president of operation with responsibility for driving customer satisfaction, cost reduction and working c...

21/06/2024

LG And Blacknut Launch Single Game Subscription Services

ENGLEWOOD CLIFFS, N.J. LG Electronics USA and Blacknut Cloud Gaming are bringing additional cloud gaming options to LG Smart TVs in the U.S. with the launch of ...

21/06/2024

Lawo Elevates Jamie Dunn To Executive Board, Deputy CEO Role

RASTATT, Germany Lawo has announced that Jamie Dunn is taking on additional responsibility as Vorstand (member of the executive board) and deputy CEO sharing ...

21/06/2024

DirecTV Adds Five Lionsgate Channels

LOS ANGELES DirecTV and Lionsgate have inked a new, wide-ranging licensing agreement that will immediately make five Lionsgate channels available to all DirecTV...

21/06/2024

Gray Promotes Three Execs to New Leadership Positions

ATLANTA Gray Television, Inc. is promoting three executives to new leadership positions effective July 1, 2024. The three will work to help the company expand i...

21/06/2024

Sonnet Announces High-Performance USB-C 20Gbps PCIe Card With Support for 2,000 MB/s Data Transfers

Sonnet Announces High-Performance USB-C 20Gbps PCIe Card With Support for 2,000 ...

21/06/2024

Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.

Independent advertising rep firm Viamedia said it has made a deal to sell progra...

21/06/2024

Team Whistle Integrates Sponsor GNC Into No Days Off' Series

Digital content company Team Whistle has integrated sponsor GNC into a new episode of its series No Days Off....

21/06/2024

Emad Asghar Named VP/News Director at WNYW-WWOR New York

Emad Asghar has been named VP and news director at WNYW-WWOR New York. He's been with the station for 16 years, and had been assistant news director....

21/06/2024

Hair Metal Gets Close-Up in Paramount Plus Docuseries

Docuseries N thing But a Good Time: The Uncensored Story of 80s Hair Metal will be on Paramount Plus late this year. There will be three parts....

21/06/2024

Vertical Horizon: A 9:16 Social Video Content Production Masterclass

Vertical Horizon: A 9:16 Social Video Content Production Masterclass Leaders from HBS, Sky Sport, and Little Dot Sport break down the challenges of vertical vid...

21/06/2024

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilateral Productions

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilater...

21/06/2024

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users ...

21/06/2024

Asian Cinemas and Qube Cinema to expand footprint of EPIQ Premium Large Format across South India

Asian Cinemas and Qube Cinema to expand footprint of EPIQ Premium Large Format a...

21/06/2024

Sweet Home' Season 3 Teaser Sets Stage for Final Battle to Save All

Back to All News Sweet Home' Season 3 Teaser Sets Stage for Final Battle to Save AllPlay Video Play Video Entertainment 21 June 2024 GlobalSouth Korea...

21/06/2024

Dynamics Processing for MIDI Velocity

By Craig Anderton Sure, you can follow your virtual instrument with an audio compressor. But there's a problem: an instrument's dynamics and expressive...

21/06/2024

June 20, 2024

Neuroscientist Xin Jin granted Pew and McKnight awards Jin is named a 2024 Pew Scholar and receives the McKnight Scholar Award, supporting her research in mappi...

20/06/2024

Get to Know Troy Lewis: 2024's Sally Menke Fellow and Editor of Daughters

I am still processing what it means to be part of the Sally Menke Fellowship and the Sundance Directors Labs, says Troy Lewis from a condo-turned-edit-bay at t...

20/06/2024

Linking Capabilities for Mission Success

One year following the acquisition of the Link 16 Tactical Data Links business from ViaSat Inc. for nearly $2 billion, L3Harris reflects on successes from the i...

20/06/2024

L3Harris Wins $153 Million Contract to Provide Wisconsin Statewide Interoperable Communications

ROCHESTER, N.Y., June 20, 2024 - L3Harris Technologies (NYSE: LHX) has received ...

20/06/2024

NextGenTV Comes to Myrtle Beach-Florence, S.C.

MYRTLE BEACH, S.C. Leading television stations serving the Myrtle Beach-Florence, S.C. market have launched NextGen TV aka ATSC 3.0 broadcasts....

20/06/2024

Vizrt Rolls Out Viz Trio Go Graphics Creation, Control Solution

BERGEN, Norway Vizrt has launched Viz Trio Go, an out-of-the-box 3D graphics creation and control tool that combines compact hardware with the Viz Trio graphics...

20/06/2024

Vizrt launches new out-of-the-box graphics production solution Viz Trio Go

Vizrt launches new out-of-the-box graphics production solution Viz Trio Go Brie Clayton June 20, 2024 0 Comments With Viz Trio Go, broadcast-grade gra...

20/06/2024

Nagier Chambers Shoots Golden Globes' Red Carpet with Blackmagic Cinema Camera 6K

Nagier Chambers Shoots Golden Globes' Red Carpet with Blackmagic Cinema Came...

20/06/2024

CG-short Double' features a digital Neil Newbon

CG-short Double' features a digital Neil Newbon Brie Clayton June 20, 2024 0 Comments The animation uses PURE4D 2.0 to faithfully reproduce every...

20/06/2024

Anchor Laura Caso Departs WKYC Cleveland for WHDH Boston

Laura Caso, evening anchor at WKYC Cleveland, is departing the station after four years. She starts at WHDH Boston in July....

20/06/2024

GroupM Client Domino's Sponsors History's Jesse Owens Documentary

A+E Networks said Domino's will be the marquee sponsor of The History Channel's original documentary about Jesse Owens that will appear Wednesday on Jun...

20/06/2024

Pat Sajak, Host of Wheel of Fortune,' Waves Goodbye to 11 Million Viewers

Pat Sajak closed out his final day on Wheel of Fortune with 11.03 million viewers, the largest audience to have tuned into the access game show in more than fou...

20/06/2024

Prime Video's The Boys' Blasts Off as TVision Power Score Leader

The Boys returned for a new season on Amazon Prime Video and jumped into the top spot in TVision's Power Score Ratings for connected in the week of June 10....

20/06/2024

Boostr Working With DanAds To Open Self-Service Sales Channels

Boostr said it is working with DanAds to create automated self-service ad sales facilities for broadcasters and media companies....