
RADAR, el destacado programa de Spotify, se ha consolidado como una plataforma clave para el descubrimiento de nuevo talento. Esta iniciativa, que apoya a artistas emergentes al proporcionarles herramientas para desarrollar sus proyectos y llegar a audiencias globales, ha tenido un impacto bastante importante en Colombia. Este a o, el programa ha dado un gran giro al colaborar con Ovy On The Drums, el reconocido productor de KAROL G. El paisa, detr s de xitos como TQG y PROVENZA , se uni a Spotify para crear nuevos hits con tres promesas de la m sica en Colombia.
Ovy es el aliado perfecto para impulsar a estas nuevas figuras locales y aumentar su visibilidad, as como compartir las mejores pr cticas en los procesos de composici n y producci n de las grandes estrellas del mundo.
Este a o, el programa ha evolucionado para brindar un apoyo a n m s s lido a las carreras de los artistas. Con el prop sito de encontrar a las nuevas promesas y asegurar un proceso de selecci n informado y equitativo, realizamos una gira donde conectamos con cerca de nueve artistas emergentes, que ten an planes concretos de lanzamiento, proyectos a largo plazo y equipos consolidados.
Fue as como finalmente seleccionamos a Junior Zamora, Valentina Rico y Loyal Lobos, quienes volaron a Medell n para grabar un Spotify Single cada uno con el productor.
Conoce a los artistas y escucha sus nuevos singles
Junior Zamora Originario de Cali, Colombia, Junior Zamora se estableci en el mundo de la m sica como un talentoso compositor, arreglista, cantante, productor y multi instrumentista. Su estilo nico, que combina influencias afro con ritmos de la costa, corrientes urbanas, R&B y Pop Latino, se refleja en sus mayores xitos. La habilidad de Junior para capturar y transmitir una amplia gama de matices musicales lo establece como una figura prominente en la m sica colombiana.
Valentina Rico Cantante y compositora de Medell n, Colombia, ha marcado su huella en la industria musical desde su adolescencia. Trabajando con Sony Music Publishing Latin, ha creado canciones para artistas como David Bisbal, Paulina Rubio, Luis Fonsi, Morat y Danna Paola. Su carrera incluye xitos como su lbum Si Te Soy Sincera' y singles como Miel y En Qu Planeta , que han impulsado su reconocimiento como una de las artistas revelaci n. Tambi n ha participado en el programa Radar Songwriters .
Loyal Lobos Loyal Lobos es el proyecto musical de Andrea Silva, una cantante y compositora radicada en Los ngeles, oriunda de Bogot , Colombia. Sus canciones, que reflejan memorias de su ni ez y experiencias como adulta joven, abordan temas de amor, sexualidad y feminidad. Introducida a la m sica desde su infancia, Silva se traslad a Los ngeles a los 18 a os, donde naci Loyal Lobos. Su m s reciente EP LOBA Vol I, ha cautivado a sus fans con canciones como Si Volviera A Conocerte y Autosabotear .
Programas como RADAR crean m s oportunidades para artistas emergentes. De hecho, Junior Zamora fue firmado por Sony Music despu s de ser anunciado como artista RADAR.
Descubre canciones de otros talentosos artistas en Colombia, Ecuador, Venezuela y Per en nuestra lista de reproducci n RADAR Andinos.
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