Sony Pixel Power calrec Sony

Nielsen's Gracenote Expects USA, China, Great Britain, France and Australia to Lead 2024 Paris Olympic Games Medal Table

22/07/2024

Just days ahead of the Paris 2024 Olympics opening ceremony on Friday, Nielsen's Gracenote releases its final Virtual Medal Table (VMT) forecast for the 2024 Games. Considering available results data from key global and continental competitions since the Tokyo 2020 Summer Games, Gracenote has projected gold, silver and bronze medal counts for participating countries and athletes at the Games of the XXXIII Olympiad.

Almost all Russian and Belarussian competitors have been absent from international competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, there is limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the National Olympic Committees' potential Olympic performance based on the data that we have.

Snapshot

Gracenote's VMT forecast projects the United States to win the most medals overall at Paris 2024 (112). If Team USA meets this expectation, it would mark the team's eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but could challenge the United States for first place on gold medals. The 86 medals currently forecast for China would be three fewer than the country's total of 89 in Tokyo three years ago. The 34 gold medals forecast would be four down on China's total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting one British medal fewer than Tokyo's 64. Gold medals could be significantly down though as the British team is projected to win 17 golds in Paris.

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its final forecast total of 27 gold medals would be not far short of France's total number of medals at the last Olympics, if it is achieved.

Australia is expected to be fifth on the total medal table. The 54 medals forecasted by the Gracenote Virtual Medal Table would be the country's most for 24 years, since winning a record 58 when hosting Sydney 2000.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries is severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 112 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 112 medals is similar to the total claimed by Team USA in 2021. The United States team has medals projected in 28 different sports in the Virtual Medal Table, one sport fewer than the country's own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 86, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Final Gracenote projections for Paris 2024 suggest that China will produce a similar performance to three years ago. Diving, shooting, swimming, table tennis, artistic gymnastics and badminton are China's key medal-winning sports but 20 different sports have a top-three Chinese competitor according to the VMT. China's projected gold medal total of 34 means that it may be a threat to the United States' position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 63, Tokyo 2020: 64)

The final Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Summer Olympics has been built on having medal winners in at least 20 sports. Gracenote's final VMT forecast has British medal winners in 21 different sports, suggesting that this trend is set to continue. Prior to the 2012 Olympic Games, Great Britain had not won medals in at least 20 sports for over 100 years, since hosting in 1908.

France

(Paris 2024: 60, Tokyo 2020: 33)

Gracenote's final forecast projects that host nation France will increase its medal total significantly, nearly tripling its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are projected in 28 different sports in Paris. This would be a new French record. At the Paris 2024 Games, France is expected to have its best Olympic Games for 124 years, since winning 115 medals when hosting in 1900.

Australia

(Paris 2024: 54 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve in Paris. Gracenote expects Australia to win over 40 medals for the sixth time in the last eight Olympics and more than 50 for the first time for 24 years. If Australia wins 54 medals as forecast, it will be the country's best Olympic performance since hosting Sydney 2000. Achieving this will depend to a great extent on the success of the swimming team.

Virtual
LINK: https://www.nielsen.com/news-center/2024/virtual-medal-table-forecast/...
See more stories from arbitron

More from Nielsen

06/12/2024

Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market

For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONENEW YORK...

04/12/2024

Nielsen Appoints Bill Michels as Gracenote's New Chief Product Officer

NEW YORK December 4, 2024 Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product Officer....

27/11/2024

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Auckland, November 26, 2024 Nielsen today announced the launch of Advanced Aud...

25/11/2024

FOX, Disney Capitalize On Multiplatform Viewing in Nielsen's October Media Distributor Gauge

FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV;...

19/11/2024

The Gauge: Mexico October 2024

During October, audiences in Mexico decreased their streaming usage by 1.1 points compared to the previous month, accounting for 20.4% of TV viewing. Disclaime...

19/11/2024

The Gauge: Poland | October 2024

In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people consume video content on TV screens. ...

19/11/2024

The Gauge: Broadcast Hits its Stride in October on Strength of Drama and Sports Programming

Sports and scripted dramas lift broadcast to third consecutive month of growth a...

18/11/2024

American Spirit Media Selects Nielsen for Local TV Measurement

Multi-year deal includes Local TV ratings for all six markets and includes Nielsen's Ad Intel Nielsen's big data + panel solution will power Local TV m...

13/11/2024

Gracenote Launches New Data Hub Illuminating Content Insights Across Industry's Leading SVOD Services

Annual State of Play report expands on Data Hub findings, dives deep into Amazon...

07/11/2024

Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage

NEW YORK - November 6, 2024 - An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, Novemb...

02/11/2024

Stories that matter: How to engage AANHPI audiences through different news narratives

News changes everything For a long time, the Asian American, Native Hawaiian, a...

02/11/2024

The Media Rating Council approves incorporating first-party data integration into Nielsen's National Television Measurement

The Approval of Nielsen's Integration of the National Panel and First-Party ...

23/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in India

New Delhi, India - October 21, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connect...

23/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand

Bangkok, Thailand - October 23, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connec...

22/10/2024

The Gauge: Mexico September 2024

In September, audiences in Mexico decreased their streaming usage by 1 point compared to the previous month, accounting for 21.5% of TV viewing. Disclaimer: YU...

22/10/2024

Disney Retakes Top Spot in Nielsen's Media Distributor Gauge as Football Hikes TV Viewing in September

FOX exhibits largest monthly gain as multiple NFL and NCAA football distributors...

15/10/2024

The Gauge: Poland | September 2024

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to the start of the school year and the end o...

15/10/2024

The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing

Amazon Prime Video exhibits the highest monthly growth among streaming platforms...

05/10/2024

Allen Media Group Signs a Multi-Year Deal with Nielsen for Audience Measurement & Advanced Audiences Services

Multi-year renewal includes measurement of all networks and syndicated businesse...

04/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines

Philippines October 1 ,2024 Nielsen, a global leader in audience measurement...

04/10/2024

Nielsen data reveals finance industry's top ad spenders as ad investment for the sector jumps more than 9%, year-on-year

Top 12 financial service brands (by ad spend) revealed How the finance industry...

03/10/2024

2024 Vice Presidential Debate Draws Over 43 Million Viewers

NEW YORK - October 2, 2024 - An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, accordin...

02/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in Japan

Tokyo, Japan September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected ...

30/09/2024

Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

Popularity of podcasts in Australia up 16% YoY Number of over-60 listeners jump...

26/09/2024

Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers

New agreement between leaders in content metadata enrichment and FAST playout en...

25/09/2024

THE GAUGE: MEXICO AUGUST 2024

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX ...

24/09/2024

Paris Olympics Lead NBCUniversal to Gold Medal Performance in Nielsen's August Media Distributor Gauge

NBCU achieves 13.4% of TV, largest share by a media company since tracking began...

18/09/2024

Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand

Sydney, September 18, 2024 - Nielsen today announced the launch of Advanced Audi...

17/09/2024

The Gauge: Olympics Drive Big Increases for NBC and Peacock, Fuel Above Average TV Viewership in August

Broadcast viewership up 8% from July and nearly 12% YOY. NBC notched top 19 bro...

17/09/2024

The Gauge: Poland | August 2024

August, like the entire summer, is typically characterized by less time spent watching TV at home compared to other seasons. This year's second month of v...

12/09/2024

Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate

NEW YORK - September 11, 2024 - The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audien...

12/09/2024

Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan

Reinvigorated alliance the next step in the evolution of media in Japan and a bi...

11/09/2024

Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential

Latest Nielsen report points to Hispanic influence driving growth in soccer audi...

09/09/2024

Coles 360 Partners With Nielsen on Bespoke Media Planning Tool

Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning for brands. Nielsen is a global leader in audien...

09/09/2024

Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024

Singapore 29 August 2024 - Latest data from Nielsen Ad Intel shows advertisi...

05/09/2024

New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote...

04/09/2024

Younger Viewers, Olympics Drive Big Month for YouTube and NBCUniversal in Nielsen's July Media Distributor Gauge

YouTube is first streaming platform to lead monthly TV usage with 10.4% of TV vi...

28/08/2024

Nielsen data shows daily audience numbers to news sites jumped 27% during Olympics, with figures still up post-games

Industry buoyed by latest daily Digital Content Ratings as online news proves it...

27/08/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in Australia

Sydney, 27 August Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measur...

26/08/2024

Circana to Acquire NCSolutions and Nielsen's Marketing Mix Modeling Business

CHICAGO and NEW YORK - Aug. 26, 2024 - Circana , a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agre...

24/08/2024

Final Night of 2024 Democratic National Convention Attracts Over 26 Million Viewers

NEW YORK - August 23, 2024 - An estimated 26.2 million viewers watched the fourt...

21/08/2024

Nielsen data shows ad spend in Aus auto sector grew 8% over last 12 months, with EV media spend up sevenfold since 2021

Auto sector invested $690m in ads during FY 2024 Top 10 automotive ad spenders ...

20/08/2024

July Exhibits Rare Upswing in TV Viewing, Amplified by Streaming and First Days of Summer Olympics, according to Nielsen's The Gauge

Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%...

20/08/2024

The Gauge: Mexico July 2024

During July, audiences in Mexico increased streaming usage by 0.7 percentage points compared to the previous month, accounting for 19.7% of TV viewing time. In ...

20/08/2024

The Gauge: Poland | July 2024

July is the first month of summer holidays, when Poles usually spend less time at home and in front of TV sets. And indeed, in July 2024 they spent an average o...

08/08/2024

July 4th Fireworks: Multiple Viewing Records Set in Nielsen's Most-Streamed Week Ever from July 1 7

Ten titles exceed 1B viewing minutes, most ever in a Nielsen Streaming Top 10 re...

08/08/2024

Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe

Integration would bring together Innovid's ad serving infrastructure with Ni...

08/08/2024

Nielsen data shows Australian tertiary education institutions spent more than $175m on ads in last 12 months

Ad spend in higher education sector jumped 19% from May to June Social media d...