Just days ahead of the Paris 2024 Olympics opening ceremony on Friday, Nielsen's Gracenote releases its final Virtual Medal Table (VMT) forecast for the 2024 Games. Considering available results data from key global and continental competitions since the Tokyo 2020 Summer Games, Gracenote has projected gold, silver and bronze medal counts for participating countries and athletes at the Games of the XXXIII Olympiad.
Almost all Russian and Belarussian competitors have been absent from international competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, there is limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the National Olympic Committees' potential Olympic performance based on the data that we have.
Snapshot
Gracenote's VMT forecast projects the United States to win the most medals overall at Paris 2024 (112). If Team USA meets this expectation, it would mark the team's eighth successive placement at the top of the final Summer Games medal table.
China is projected to finish second on total medals but could challenge the United States for first place on gold medals. The 86 medals currently forecast for China would be three fewer than the country's total of 89 in Tokyo three years ago. The 34 gold medals forecast would be four down on China's total of 38 three years ago.
Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting one British medal fewer than Tokyo's 64. Gold medals could be significantly down though as the British team is projected to win 17 golds in Paris.
Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its final forecast total of 27 gold medals would be not far short of France's total number of medals at the last Olympics, if it is achieved.
Australia is expected to be fifth on the total medal table. The 54 medals forecasted by the Gracenote Virtual Medal Table would be the country's most for 24 years, since winning a record 58 when hosting Sydney 2000.
Russian and Belarussian athletes
With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries is severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.
The top-five medal winning countries
United States
(Paris 2024 projection: 112 medals, Tokyo 2020: 113)
The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 112 medals is similar to the total claimed by Team USA in 2021. The United States team has medals projected in 28 different sports in the Virtual Medal Table, one sport fewer than the country's own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.
China
(Paris 2024: 86, Tokyo 2020: 89)
At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Final Gracenote projections for Paris 2024 suggest that China will produce a similar performance to three years ago. Diving, shooting, swimming, table tennis, artistic gymnastics and badminton are China's key medal-winning sports but 20 different sports have a top-three Chinese competitor according to the VMT. China's projected gold medal total of 34 means that it may be a threat to the United States' position as the winner of most golds in Paris.
Great Britain
(Paris 2024: 63, Tokyo 2020: 64)
The final Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Summer Olympics has been built on having medal winners in at least 20 sports. Gracenote's final VMT forecast has British medal winners in 21 different sports, suggesting that this trend is set to continue. Prior to the 2012 Olympic Games, Great Britain had not won medals in at least 20 sports for over 100 years, since hosting in 1908.
France
(Paris 2024: 60, Tokyo 2020: 33)
Gracenote's final forecast projects that host nation France will increase its medal total significantly, nearly tripling its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are projected in 28 different sports in Paris. This would be a new French record. At the Paris 2024 Games, France is expected to have its best Olympic Games for 124 years, since winning 115 medals when hosting in 1900.
Australia
(Paris 2024: 54 medals, Tokyo 2020: 46)
After the disappointing Olympics of 2012 and 2016, Australia will again improve in Paris. Gracenote expects Australia to win over 40 medals for the sixth time in the last eight Olympics and more than 50 for the first time for 24 years. If Australia wins 54 medals as forecast, it will be the country's best Olympic performance since hosting Sydney 2000. Achieving this will depend to a great extent on the success of the swimming team.
Virtual
More from Nielsen
29/01/2026
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
23/01/2026
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
22/01/2026
Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization
New York - January 21, 2026 - Nielsen's Gr...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
06/01/2026
First-of-its-kind SSP capability delivers program-level insight and brand suitab...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
19/12/2025
Partnership brings Nielsen ONE measurement activation directly into XR's adv...
18/12/2025
During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month.
Disclaimer: YUMI TV,...
18/12/2025
November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...
18/12/2025
As viewers turn to sports highlights, recaps and documentary programming, expand...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
10/12/2025
During this interval, streaming comprised the majority of ad supported TV (46.4%...
08/12/2025
Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
18/11/2025
During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month.
Disclaimer: YUMI...
18/11/2025
Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...
11/11/2025
Rural connectivity rising fast
Traditional media still matters
Rural Filipinos...
06/11/2025
With nearly 50% of streamers willing to cancel a service based on difficulty fin...
05/11/2025
A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...
05/11/2025
Prime Video's VoD offerings included for the first time in standardized AGF Measurement
Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...
04/11/2025
New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
24/10/2025
Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...
14/10/2025
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices
26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
51% of Aussies want a hybrid car and 36% want a full EV
Toyota leads the market
75% research online before a new car purchase
Sydney - October 14, 2025 - Aus...
14/10/2025
Unilever leads the market
Beverages, smartphones, and food dominate category sp...
Just days ahead of the Paris 2024 Olympics opening ceremony on Friday, Nielsen's Gracenote releases its final Virtual Medal Table (VMT) forecast for the 2024 Games. Considering available results data from key global and continental competitions since the Tokyo 2020 Summer Games, Gracenote has projected gold, silver and bronze medal counts for participating countries and athletes at the Games of the XXXIII Olympiad.
