
Finalists announced! Five stand-out brands shortlisted for SBS Media's Sustainability Challenge
16 April, 2025
Media releases
Five brands have been shortlisted for the SBS Media Sustainability Challenge Australian Ethical, Fresh Select/Nutri V, the NRMA, OzHarvest Ventures and Southern Seagreens. Finalists will now proceed to formal pitching before a winner is decided.
The SBS Media Sustainability Challenge is an initiative offering brands and agencies $500,000 in free advertising inventory for the best TV creative normalising sustainable behaviour and highlighting better environmental consumer practices.
The winning ad will also receive consulting services and training through Sustainable Screens Australia to help ensure the advertisement meets best practice for sustainable production.
A judging panel of industry experts whittled down the contenders from across Australia, traversing several different industries.
Congratulations to our shortlisted brands - we were impressed with the level of creativity and consideration put into their submissions which showcased how their brand or product is normalising sustainable consumer behaviours, said Kate Young, National Manager CulturalConnect at SBS and a member of the five-member jury.
The jury was made up of: Adam Liaw, host of SBS's The Cook Up with Adam Liaw and Co-Chair of Sustainable Screens Australia; Jane Palfreyman, SBS Chief Marketing and Commercial Officer (Chair); John Pabon, Sustainability Author and Consultant at Fulcrum Strategic Advisors; Abigail Thomas, SBS Head of Sustainability; and Kate Young, National Manager CulturalConnect.
The shortlist for the Sustainability Challenge represents the best of the crop in terms of authenticity and innovation, how compelling the creative is to the consumer, creative excellence, and a sustainable production approach which makes sure brands walk the walk as well as talk the talk.
The SBS Media Sustainability Challenge is very much aligned to the sustainable action we are taking across the SBS network, including our ambitious goal to reach Net Zero by 2045 on supplier emissions.
We are thrilled at the huge interest brands and agencies have had in the Challenge, which we hope will drive change to increasingly prioritise sustainability in the industry. Ultimately that is good for the planet, good for audiences and good for business.
Entrants to SBS Media's Sustainability Challenge submitted an idea for a 30-second television script with a detailed rationale on how it aimed to normalise sustainable practices.
Central themes explored by each shortlisted candidate were superannuation investments (Australian Ethical), food waste (Fresh Select/Nutri V and OzHarvest Ventures), electric vehicles (the NRMA) and seaweed farming (Southern Seagreens).
A winner will be announced later in the year.
For a PDF of this media release, click here
Asia, Australia & Oceanic Stories
24/07/2025
NITV and SBS to celebrate the significance and spectacle of the 25th Garma Festi...
24/07/2025
Pure Drama continues with the Tour de France Femmes avec Zwift hot on the wheels...
23/07/2025
SBS shortlists proponents to proceed to next stage for Western Sydney production...
21/07/2025
SBS reveals expert commentary team for the World Athletics Championships in Toky...
21/07/2025
21 07 2025 - Media release Australian gamemakers level-up with major funding from Screen Australia
Retopia
New games capture distinctive stories, landscapes ...
09/07/2025
Explore Love Without Limits in a bold, funny and unapologetic SBS Audio podcast ...
08/07/2025
SBS strengthens commitment to inclusion with new commissioning guidelines
8 July, 2025
Media releases
SBS has launched new Commissioning Inclusion Guidelin...
08/07/2025
Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...
07/07/2025
SBS Farewells Chair George Savvides AM
7 July, 2025
Media releases
Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
16/05/2025
Proper Loved Up Stage One Recipients Announced
16 May, 2025
Media releases
Screen Australia's First Nations Department, the Australian Broadcasting Cor...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
14/05/2025
ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...
13/05/2025
Alone Australia Season 3: The Reunion
13 May, 2025
Media releases
As the latest season nears its end, SBS's hit series brings full cast together for re...
13/05/2025
Teletimes interviews ABS CEO, Mark Rigolle...
12/05/2025
And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...
12/05/2025
10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
02/05/2025
SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
16/04/2025
Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...
15/04/2025
Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...
15/04/2025
SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...
14/04/2025
SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...
11/04/2025
Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo to...
09/04/2025
SBS On Demand partners with Euronews to extend network news offering
9 April, 2025
Media releases
SBS is expanding its international news offering with the...
09/04/2025
SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as E...
09/04/2025
09 04 2025 - Media release Screen Australia and ACTF Kids IP Incubator Initiative enters next phase
Kids IP Incubator recipients in Melbourne for the workshop...
07/04/2025
Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS comme...
07/04/2025
Female focus: New season of Living Black highlights women in Federal Election ye...
07/04/2025
SBS News' Cost of Living Secrets podcast returns to tackle one of the key is...