We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 titles
across signature genres in the only place
to click and view the full 60 second version of
cheeky new SBS ad SBS We Go There Hub HERE
(includes access to campaign 60 M-rated spot, viewer discretion advised)
SBS We Go There campaign 30 PG-rated spot HERE
SBS We Go There Brand Campaign Media Release and HERE
From today, SBS On Demand is turning up the volume on fearless storytelling with the launch of the We Go There Hub a curated collection embodying the bold spirit of SBS's latest brand campaign.
This new hub is a deep dive into the content that sets SBS apart programs which challenge, provoke, and entertain, alongside the exclusive, full-length, M-rated version of the We Go There film, available only on SBS.
The We Go There campaign spirit leans into SBS's long-standing reputation as the home of daring, unexpected programming, cheekily nodding to its Sex Before Soccer nickname while showcasing the network's commitment to boundary-pushing storytelling.
From award-winning dramas and investigative documentaries to fearless news reporting, fierce sporting moments and the vital, authentic voices of NITV, the We Go There Hub celebrates SBS's unflinching dedication to reflecting the world as it really is.
It's about sparking curiosity, challenging preconceptions, and reminding audiences that SBS is a place for bold ideas, untold stories and the unexpected.
Regular and occasional SBS viewers know the network can be deadly serious as well as serious about having fun.
Here is a sample of the some of the 21 custom-themed shelves and more than 300 titles available in the We Go There Hub.
SBS Hits Eurovision 2025, The Handmaid's Tale S6, South Park S1-15, Rogue Heroes, True Colours, The Cook Up with Adam Liaw
SBS Originals - The Hospital: In the Deep End, Alone Australia, Ray Martin: The Last Goodbye, The Mission, Four Years Later
NITV Originals NITV News, The Point, Living Black, The Australian Wars, Our Law
Sex Before Soccer - Sexual Healing, Easy Love, Sex War Robots, Love & Sex in India,
Nordic Noir - The Valhalla Murders, The Darkness, Face to Face, Icebreaker, Those Who Kill
Nordic Not Noir - Faithless, In the Name of Love, Call Me Dad, Scenes After A Marriage
Noir Not Nordic - The Turkish Detective, Bosch, Virdee, The Gone, Juliet
Not Nordic Nor Noir - The Office (Saudi Arabia), Mussolini: Son of the Century, Blind, The Stroke, Paris etc
World's Most Controversial Movies - Benedetta, Triangle of Sadness, Bonnie and Clyde, Bandit Queen
Location, Location, Degustation - Stanley Tucci: Searching For Italy, Billy and Dom Eat the World, Master of Savours, Eva Longoria: Searching for Mexico
The Feed Short Docs - Squatters, Vegan Vigilantes, The Dark Side of Incels. The Feed
SBS Digital Originals - Appetite, Latecomers, A Beginner's Guide to Grief, Robbie Hood
Current Affairs - Uninsurable (Insight), America's Gay Rodeo (Dateline), Pat Turner - Keep Fighting (Living Black), Taiwan's Dementia Village (Dateline), Escaping Reality (Insight)
The We Go There Hub lives on SBS On Demand - home to more than 15,000 hours of distinctive Australian and global content, all available to stream free.
IMAGES: We Go There Hub images HERE
For a PDF of this media release, click here.
We Go There:
SBS's Bold New Campaign Explained
The SBS Streaker Ad: What's behind the controversial nude commercial?
As SBS celebrates its 50th birthday in 2025, the public broadcaster has launched a new campaign highlighting its distinctive position in Australian media. The tagline of the campaign, We Go There , recognises the broadcaster's history of taking risks, breaking boundaries, and boldly treading where others won't.
The nudity in the campaign is a device to take the viewer through the broad and diverse nature of our content. SBS has always been synonymous with football and streaking has always been a part of that. The campaign is designed to differentiate us and make SBS top of mind.
Where to watch the SBS nude ad in full (uncensored)?
The full 60 M-rated spotcan be watched on SBS On Demand at the We Go There Hub.
Why SBS is showing full-frontal nudity in its latest campaign.
It is a tool or device to take audiences through the broad and diverse nature of our content. SBS has always been synonymous with football and streaking has always been a part of that. The campaign is designed to differentiate us and make SBS top of mind.
It showcases what sets us apart with confidence, wit, and strategic clarity. It reinforces our distinct identity and positions SBS as the home of bold, thought-provoking, world-class content. The creative that is deliberately meant to be intriguing, encouraging audiences to pause, lean in, and learn more about SBS.
Who Is the naked man/actor in the SBS streaker ad? He was cast because he felt just right for the role - someone relatable, charming, and authentic. We wanted someone audiences would connect with. Out of respect for his privacy, we're not sharing personal details - after all, he's already shared quite a lot.
Asia, Australia & Oceanic Stories
14/08/2025
Statement on the passing of David Stratton
14 August, 2025
Insights & articles
Statement by SBS Managing Director, James Taylor
SBS is deeply saddened by...
12/08/2025
SBS Managing Director James Taylor steps down
12 August, 2025
Media releases
SBS Managing Director will depart the organisation later this year
SBS Managi...
12/08/2025
Millions join SBS for a month of Tour de France and Tour de France Femmes action
12 August, 2025
Media releases
Total TV Reach of 5.57 million, including 1...
11/08/2025
11 08 2025 - Media release Screen Australia celebrates emerging creatives and cu...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
06/08/2025
SBS heralds sweeping historical drama King & Conqueror coming soon
5 August, 2025
Media releases
James Norton and Nikolaj Coster-Waldau star as the rivals ...
31/07/2025
31 07 2025 - Media release The Creators 2025 Participants Announced
Top (L-R): Tamara Asmar, Anna Barnes and Sarah Bassiuoni.
Bottom (L-R): Glen Dolman, Mich...
24/07/2025
NITV and SBS to celebrate the significance and spectacle of the 25th Garma Festi...
24/07/2025
Pure Drama continues with the Tour de France Femmes avec Zwift hot on the wheels...
23/07/2025
SBS shortlists proponents to proceed to next stage for Western Sydney production...
21/07/2025
SBS reveals expert commentary team for the World Athletics Championships in Toky...
21/07/2025
21 07 2025 - Media release Australian gamemakers level-up with major funding from Screen Australia
Retopia
New games capture distinctive stories, landscapes ...
09/07/2025
Explore Love Without Limits in a bold, funny and unapologetic SBS Audio podcast ...
08/07/2025
SBS strengthens commitment to inclusion with new commissioning guidelines
8 July, 2025
Media releases
SBS has launched new Commissioning Inclusion Guidelin...
08/07/2025
Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...
07/07/2025
SBS Farewells Chair George Savvides AM
7 July, 2025
Media releases
Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
16/05/2025
Proper Loved Up Stage One Recipients Announced
16 May, 2025
Media releases
Screen Australia's First Nations Department, the Australian Broadcasting Cor...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
14/05/2025
ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...
13/05/2025
Alone Australia Season 3: The Reunion
13 May, 2025
Media releases
As the latest season nears its end, SBS's hit series brings full cast together for re...
13/05/2025
Teletimes interviews ABS CEO, Mark Rigolle...
12/05/2025
And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...
12/05/2025
10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
02/05/2025
SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
16/04/2025
Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...
15/04/2025
Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...
15/04/2025
SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...
14/04/2025
SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS 
