Zeni Agrees to New Local TV Ratings Agreement with Nielsen

Agreement Includes Access to Nielsen Currency Data Across All 210 Local DMAs

New York, NY - June 6, 2017 - Today, Nielsen, NYSE: NLSN) announced that Zenith has signed a new agreement for Nielsen's Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen's local currency television (TV) ratings data across all 210 designated market areas (DMAs).

At Zenith, we believe in having access to the most accurate and complete measurement data that provides us with a total market view of local TV audiences, said Frank Friedman, President, Publicis Media. Nielsen is making substantial investments in its Local Measurement solutions, and we look forward to the evolution of the market currency combining the best that panels, return path, census data, OTT and other sources have to offer to measure the total viewing audience.

This year, Nielsen is enhancing measurement across all Local TV markets. As part of the company's Local TV strategy, Nielsen is increasing the size of its panels by directly incorporating Personal People Meter measurement and by bringing set-top box data that delivers daily, year-round granularity and stability to all 210 DMAs. With these enhancements, media companies and agencies will have more accurate data, increased ratings fidelity, and richer local, in-market consumer insights.

In today's fragmented media environment, media buyers need access to dependable, actionable and accurate data that facilitates the advertising planning and buying process. Nielsen's wide range of solutions enables agencies like Zenith to effectively deliver on an advertisers campaign objectives while helping them uncover new audiences and consumer segments, said Michael Sharp, Managing Director for Nielsen Local Agencies. The enhancements that we are making to our Local TV service not only strengthen the measurement, but continue to bring the same level of confidence to the marketplace that the advertising industry has historically relied on to transact Local TV media buys across all markets. We are pleased to renew our agreement with Zenith and look forward to building on our ongoing relationship.

Zenith will leverage Nielsen's suite of Local TV services including Nielsen Local TV View (NLTV) and Nielsen Scarborough for their media planning and buying process. Leveraging multiple data resources, including Nielsen Local TV, Zenith will strive to maximize their clients' media budgets and continuously assess and seek out best in breed data providers.

About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsens Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content-video, audio and text-is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industrys only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

Contact Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837

LINK:	http://www.nielsen.com/us/en/press-room/2017/zenith-agrees-to-new-loca...
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