Ericsson Media Solutions' Mark Russell looks at enhancing loyalty and addressing demand
Author:
ContributorPublish date:
Feb 1, 2018Social count:
0
Ericsson Media Solutions' Mark Russell looks at enhancing loyalty and addressing demand
0
SHARES
For the older generation, TV was remarkably simple. A handful of channels, broadcast on set frequencies, viewable on a single screen, with shows delivered on a scheduled timetable. However, the arrival of cable and satellite alternatives, the move to digital terrestrial television (DTT) and the opening up of the broadcast spectrum helped to increase choice but the notion of a predetermined and largely linear programming line-up still made TV an easy media to consume.
More content than ever before
The internet era and large capacity personal video recorders (PVR) helped to turn this paradigm on its head with an explosion of content available on-demand and across a multitude of devices. According to this year's Ericsson ConsumerLab TV and Media research, consumers are now watching a record high of 30 hours of TV and video every week, across traditional scheduled linear TV, live and on-demand internet services, downloaded and recorded content, as well as physical media.
Yet, while an enormous amount of content is being generated, the challenges behind discovering this content have become increasingly acute. The average time searching for content has rocketed to almost one hour per day, with one in eight consumers stating a belief that they will get lost in the vast amounts of available content in the future.
Interestingly, scheduled linear TV accounts for this entire increase, as searches on VoD services have remained constant since 2016. There are also significant age differences both in terms of viewing and searching patterns. Millennials spend over 50 per cent more time searching on VoD services than those aged 35 and up, and they spend over 80 per cent more time watching VoD content.
With the hundreds of available channels on most pay-TV services along with tens of thousands of hours available on popular SVoD services, not to mention hundreds of millions of hours of user generated content on the likes of YouTube, it is perhaps surprising that 44 per cent of consumers cannot find anything to watch on linear TV on a daily basis. However, this figure almost halves (24 per cent) when the question is asked about the lack of content available on VoD services.
Improved content discovery = enhanced consumer loyalty?
The Ericsson ConsumerLab TV and Media findings suggest that the inability to connect consumers with their favourite content delivers a poor user experience. However, it also presents a major opportunity for innovative service providers to find new ways to simplify the process of aggregating and serving content in a more intelligent and compelling way thus providing more accurate, relevant and engaging recommendations. In doing so, they can emerge as multi-market, multiplatform, multichannel video programming distributors (MVPDs).
This requires a complete reimagining of the way TV services are delivered. The challenge will be to move away from the current inhibitors that keep content in separate silos. At the heart of this switch is the adoption of technologies that both unify the various pools of content and associated metadata with the ability to perform analytics able to generate actionable insights needed to power search and recommendation within a more personalised user interface.
By delivering a converged multi-screen experience which can also act as an aggregation point for content sources and delivery networks, service providers can offer a personalised viewing experience that learns about the consumer and integrates with social networks and pay-TV to deliver better overall content discovery.
Addressing the demands of consumers everywhere
With more direct-to-consumer services set to launch over the next few years, service providers have reached a pivotal moment where retaining subscriber loyalty will be the defining feature that sets apart the winners from the trailing pack.
As noted by our research, seven out of ten consumers say a universal search feature, including both scheduled linear and VoD content, would be very useful. With as many as six in ten consumers stating a belief that content discovery will be a key concern when subscribing to a new TV and video service, development in this area will prove fundamental to driving consumer loyalty and satisfaction in the future.
By Mark Russell, chief technology officer and head of strategy, Ericsson Media Solutions
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Ericsson Media Solutions' Mark Russell looks at enhancing loyalty and addressing demand
