
Personalization is at the heart of what we do at Spotify-just think of fan-favorite playlists like Discover Weekly, or our annual Wrapped campaign. The beauty of these experiences is our ability to deliver the right piece of music for that exact moment in time, and maybe even connect you with your next favorite artist in the process. We're building on that innovation by harnessing the power of AI in an entirely new way. And today, we're excited to share that we're taking our personalization to a whole new level with DJ.
Ready for a brand-new way to listen on Spotify and connect even more deeply with the artists you love? The DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you'll like in a stunningly realistic voice.
It will sort through the latest music and look back at some of your old favorites-maybe even resurfacing that song you haven't listened to for years. It will then review what you might enjoy and deliver a stream of songs picked just for you. And what's more, it constantly refreshes the lineup based on your feedback.
If you're not feeling the vibe, just tap the DJ button and it will switch it up. The more you listen and tell the DJ what you like (and don't like!), the better its recommendations get. Think of it as the very best of Spotify's personalization-but as an AI DJ in your pocket.
How our AI DJ works To create the DJ we reimagined the way users listen on Spotify. The DJ knows you and your music taste so well that it will scan the latest releases we know you'll like, or take you back to that nostalgic playlist you had on repeat last year. Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of:
Spotify's personalization technology, which gives you a lineup of music recommendations based on what we know you like.
Generative AI through the use of OpenAI technology. We put this in the hands of our music editors to provide you with insightful facts about the music, artists, or genres you're listening to. The expertise of our editors is something that's really important to our philosophy at Spotify.
We have experts in genres who know music and culture inside and out. And no one knows the music scene better than they do. With this generative AI tooling, our editors are able to scale their innate knowledge in ways never before possible.
A dynamic AI voice platform from our Sonantic acquisition that brings to life stunningly realistic voices from text.
To create the voice model for the DJ, we partnered with our own Head of Cultural Partnerships, Xavier X Jernigan. Previously, X served as one of the hosts on Spotify's first (and personalized) morning show, The Get Up. His personality and voice resonated with our listeners and resulted in a loyal following for the podcast. His voice is the first model for the DJ, and we'll continue to iterate and innovate, as we do with all our products.
Where to find the DJ Ready to have the DJ soundtrack your day? It's rolling out in English starting today for Spotify Premium users in the U.S. and Canada.
Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device.
Tap Play on the DJ card.
Let Spotify do the rest! The DJ will serve a lineup of music alongside short commentary on the songs and artists, picked just for you.
Not feeling the vibe? Just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.
At Spotify we're uniquely positioned to transform audio. We're always looking for innovative new ways to improve our users' listening experiences to meet their needs-so stay tuned for more.
More from Spotify
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
06/05/2025
In Colombia, music isn't just background noise-it's center stage. It'...
06/05/2025
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...
06/05/2025
At Spotify, we always seek ways to connect users with their next favorite podcas...
06/05/2025
Since Spotify's 2019 launch in India, the growth of the country's local ...
05/05/2025
As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...
02/05/2025
Updated May 2: In a victory for consumers, artists, creators, and authors, Apple...
02/05/2025
Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...
02/05/2025
With more than 678 million users worldwide tuned in to Spotify, we're at the heart of music and culture. Our unrivaled global community of artists, songwrit...
01/05/2025
After four years of lectures, study sessions, exams, and parties, college senior...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
29/04/2025
Idag rapporterar vi f r det f rsta kvartalet 2025, och vi inleder ret starkt med ett resultat som vertr ffar f rv ntningarna inom v ra nyckeltal. Vi levererad...
29/04/2025
Today, we announced our first quarter 2025 earnings, starting the year off strong by outperforming across key metrics, including the highest Q1 Subscriber net a...
29/04/2025
April is Arab Heritage Month, a time to celebrate the vibrant creators from acro...
28/04/2025
Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...
28/04/2025
Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...
24/04/2025
Playlists have always been at the heart of the Spotify experience. Since AI Playlist in beta launched last year, Premium users have used it to create millions o...
24/04/2025
From the California desert and Chicago's Grant Park to New York City's Flushing Meadows Corona Park and beyond, music festivals this spring and summer w...
24/04/2025
The sounds of Asia are as diverse and vibrant as the continent itself. From the lively beats of Indonesian pop to the gritty rhymes of Pinoy hip-hop, the region...
22/04/2025
Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live...
22/04/2025
Spotify has an unwavering commitment to supporting emerging artists across all g...
22/04/2025
This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...
15/04/2025
In March this year, Spotify unveiled its annual Loud & Clear report, a transpare...
15/04/2025
As the world's most popular audio-streaming subscription service, Spotify is...
14/04/2025
On Monday, April 14, Blue Origin's NS-31 mission lifted off from Launch Site...
14/04/2025
Whether it's having first access to tickets, being a part of once-in-a-lifet...
11/04/2025
Since entering the audiobooks space in 2022, Spotify has positively impacted the industry, paying out hundreds of millions of dollars to rights holders on an an...
11/04/2025
Latin America's love for scripted audio is about to get a thrilling new chap...
08/04/2025
As part of the first-of-its kind partnership between Spotify and FC Barcelona, w...
03/04/2025
Spotify Advertising hit a new high note today as we unveiled how we're makin...
03/04/2025
The next stage of Spotify Advertising has arrived. Today, during our Spotify Advance event in New York City, we unveiled a host of updates that make it easier f...
03/04/2025
Some of the biggest names in marketing, advertising, publishing, traditional and social media, and the creative worlds gathered yesterday at Chelsea Factory in ...
01/04/2025
USHER's London takeover is in full swing. After kicking off his sold-out run of shows at the O2 Arena to rave reviews, the R&B icon joined forces with Spoti...
27/03/2025
Since announcing the Spotify Partner Program last fall, we've heard from cre...
26/03/2025
nda sedan Spotify grundades har vi arbetat h rt f r att ka betalningsviljan f r...
26/03/2025
Spotify's RADAR program spotlights rising talent from around the world, and in Spain, it's been making waves since 2020. Five years in, RADAR Spain has ...
20/03/2025
Spotify listeners love discovering new artists and songs, but they also love fin...
18/03/2025
Looking for inspiration this Women's History Month? Discover the stories of trailblazing women with audiobooks on Spotify. Our Women's History Month aud...
18/03/2025
From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, ha...
14/03/2025
Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...