AMIA's Digital Asset Symposium Presents a Powerful Lineup of Creative and Technological Case Studies

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The Association of Moving Image Archivists' Digital Asset Symposium (DAS) returns to New York on June 6, presenting a full day of discussions sharply focused on today's most compelling topics in asset management. The daylong event will take place once again at the Museum of Modern Art (MoMA).

The power of DAS is in its real-world, case-study driven presentations that explore the many facets of the life-cycle of content - from collection and maintenance strategies to delivery with the purpose of reaching new, bigger audiences. The sessions are led by top experts in the field at work on important projects.

AMIA has announced its initial lineup of DAS presentations:

Keynote Panel: The Making of Netflix's Bobby Kennedy for President

Presenters: Laura Michalchyshyn, Executive Producer; Rich Remsburg, Archival Producer; Elizabeth Wolff, Producer; and Joshua Pearson, Editor

Moderator: Matthew White, Executive Director, ACSIL and co-producer of The Beatles: Eight Days a Week

On April 25, a courageous team of filmmakers premiered their long-anticipated four-episode documentary series on a true giant of American history. The filmmakers explored a deep wilderness of archival media and found creative inspiration in the search itself. Bobby Kennedy for President is a stunningly important demonstration of archival storytelling and a true contribution to film preservation and the historical record. This special panel assembles at DAS on the day of RFK's passing, 50 years after his assassination attempt on June 4.

Keynote Presentation: Truth is a Lie

Presenters: Professor Lora Aroyo, VU University, Columbia Data Science/head of science at Tagasauris, Inc.; and Professor Dr. Chris Welty, senior research scientist at Google in New York, VU University

There is no single notion of truth, but rather a spectrum that has to account for context, opinions, perspectives and shades of grey. Media organizations looking to bridge the gap between their services and the needs of the users need to harness the full spectrum of truth and data is at the center of every process. Cultural heritage and media companies have traditionally been driven by expert professionals, following a top-down approach to offering content online. However, users and their media habits are a rich source of knowledge. This session explores how to harness, understand and integrate critical curation in the business models.

National Hockey League: Bringing a Century of NHL Content to Life

Presenter: Dan Piro, Director of Digital Asset Archive, NHL

For the National Hockey League's (NHL) Centennial Celebration, over 250,000 hours of audio/visual content, a half-million still images, and over a million documents had to be digitized and ingested, as well as merged with an existing archive of born-digital asset and new content being created daily. The new system made materials more accessible and allows the NHL to serve its internal departments and broadcast partners, improving licensing abilities and tying assets together around games or events.

Smart Stacking of Data and Information Science

Presenter: Sally Hubbard, PBS, Metadata Architect

Organizations struggle with intelligently layering data science into their existing technological and informational ecosystem and its potential to partner it with information science domain technologies and activities- semantic tools or metadata schema and vocabulary development- and with enterprise information management (EIM) and data governance initiatives. The panel will bring more clarity to what data, metadata, data science, library and information science, analytics, semantics and other terms really mean, in what context, and how to smartly stack the domains together, examining the strengths and weaknesses of each - what kinds of problems each is the best match for; how one can support the other; and some of the particular issues faced when dealing with media content.

Montreux Jazz Digital Project - From a Patrimony to an Innovation Platform

Presenters: Dr. Alain Dufaux, Head of Metamedia Center EPFL; Erik Weaver, Global Director, M&E Market Development, Western Digital (HGST)

In a two-part session exploring object storage and how it fits in to the expanding archive environment, using the Montreux Jazz Festival as a case study. Since 1967, audiovisual recordings of the Montreux Jazz Festival, including many of the greatest musicians of the 20th century, have been made. The collection was inscribed on the 2013 UNESCO memory of the world register. Over 5,000 hours of live' concerts were recorded in state-of-the-art broadcast quality, of which a large part exists as multi-tracks.

Bridge the Gap: Unite Content and Customer Intelligence for Audience Engagement and Growth

Presenter: Randa Minkarah, COO, Transform

In order to identify the levers that increase engagement and audience, content owners need to jump the chasm between analysis of their content and audience response. To accomplish this, they must face down a massive engineering hurdle, which existing solutions do not solve - too much disparate data in too many places; too little insight into the meaningful attributes of content; emergent media companies (Netflix and Amazon) building their content empires on top of powerful engineering. Learn how to bridge the gap and go from tons of data to real insight.

Chair Nick Gold notes, A media asset - which is essentially the core of what we are discussing - is incredibly significant. It becomes part of the human story and crucial in the hands of the storyteller. The work that we will be discussing at DAS brings together not just the elements of these incredible stories, but just as importantly, the story of how we work on them - how they are maintained, how they are shared, how they are managed, and how they can be promoted to tell important stories.

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