Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff

Friday, September 12, 2025 - 17:00

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The SVG Europe and SVG Americas teams are onsite in Amsterdam for IBC 2025. As the production and broadcast industry gathers to launch new products and reconnect, the SVG team is out in force in the exhibition halls of the RAI to gather and share the latest news with the SVG community. You'll find all the key announcements and news here with daily updates through Monday.

Today's issue includes exhibitors from Halls 5-7, including AI-Media, Amagi, Amazon Web Services, AJA Video Systems, Avid, Bitmovin, Blackmagic Design, Brainstorm, Camb.AI, Chyron, Comcast Technology Solutions, Dell Technologies, Deltacast, EVS, Farmerswife, Globecast, iodyne, LiveU, LucidLink, Matrox Video, Mimir, Pixitmedia by DataCore, Reuters Imagen, Signiant, Storj, Studio Network Solutions, Telestream, Telstra, TSL, TVU Networks, Varnish Software, Verbit, Vitec, Wowza, wTVision, Zixi, and Zero Density.

Hall 5 AI-Media (Stand 5.C33) will debut LEXI Voice in Europe, delivering real-time speech-to-speech translation and subtitling to support the new European Accessibility Act and expand multilingual accessibility. Broadcasters gain scalable, cost-effective workflows with ultra-low latency, seamless SDI/IP integration, and natural-sounding synthetic voices. AI-Media will also unveil LEXI AD, an AI-powered audio description solution offering faster, more affordable accessibility for vision-impaired audiences. Enhancements across the LEXI Suite include the new LEXI Direct API, expanded language support, smarter captioning, and improved dubbing synchronization-empowering broadcasters to engage global audiences with inclusive, next-gen accessibility solutions.

At IBC, Amagi (Stand 5.B91) will showcase how broadcasters and content owners can unlock the full potential of ground-to-cloud migration for more streamlined, unified operations. Attendees will explore how to deliver content seamlessly across cable, CTV, D2C apps, and FAST platforms while accelerating live event deployment and multiplatform distribution. Amagi will also highlight advanced monetization opportunities through SSAI-enabled ad formats, dynamic ad insertion, and analytics to maximize FAST channel revenue. Plus, discover how Amagi INTELLIGENCE empowers data-driven insights, fueling innovation and efficiency across the entire broadcast value chain.

Amazon Web Services (Stand 5.C90, 14.C66) will showcase generative AI and news distribution innovations at IBC2025. Reuters will demonstrate near real-time content replication from the UK parliament using the open-source Time-Addressable Media Store (TAMS) API and AWS services like Amazon S3 and MediaConvert. Demos will feature practical generative AI workloads with Amazon Bedrock and agentic AI capabilities for engagement and monetization. AWS will also celebrate 10 years since acquiring Elemental Technologies.

Bitmovin (Stand 5.G58) has released its React Native SDK v1.0 for the Bitmovin Player, delivering full support for Expo SDK and React Native New Architecture. The update enables faster development of native video applications with improved performance and reduced time to market. A new Expo configuration plugin streamlines setup into a single step, while enhanced debugging via React Native DevTools improves issue resolution. Backward-compatible with the existing Player API, the SDK future-proofs integrations as legacy architectures are phased out, ensuring seamless adoption for developers across Android, iOS, and tvOS.

Camb.AI (Stand 5.H49), an AI-driven content localization start-up, will attend IBC 2025 to debut its real-time multilingual translation solution for live news. Expanding from its speech-to-speech technology, already used in live sports across 150 languages, CAMB.AI for News enables broadcasters to make live news accessible worldwide. Demonstrations will highlight applications across live news, sports, entertainment, on-demand media, and in-car content. By embedding localization directly into content workflows, CAMB.AI aims to provide scalable, cost-effective tools that extend reach and support inclusive, trusted journalism.

Comcast Technology Solutions (Stand 5.C80) has been selected by Dubai Media as the end-to-end technology provider for Dubai Media's next-generation video streaming platform. The deployment will power the streaming experience for Dubai Media's full suite of channels, including Dubai TV, Dubai Sports, and others, rolling out to consumers later this year. For decades, Dubai Media has played a central role in shaping the regional media landscape, driving innovation and setting benchmarks in Arabic-language broadcasting and entertainment. This new platform reflects Dubai Media's ongoing mission to reimagine media in the digital era, building on its legacy as a cultural, social, and bridge between Dubai and the wider Arab world. CTS' Cloud Video Platform, part of Comcast Media360, a 24/7 managed service, will support Dubai Media's transformative initiative to modernize Dubai's digital media ecosystem. The service will manage the entire content lifecycle for Dubai Media -from acquisition and transformation to OTT streaming delivery, monetization, and user experience -reinforcing Dubai Media's commitment to delivering world-class media experiences.

Globecast (Stand 5.A61) will debut Content Exchange at IBC2025, a new solution within its Media Platform designed for content acquisition, processing, and distribution. Content Exchange offers scalable and flexible transmission for rightsholders, leveraging a unified, all-IP infrastructure that combines satellite, fibre, and hybrid cloud technologies. This creates a secure, collaborative hub enabling content monetization and global reach. Globecast is also

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