BMG, Optimist Studios Combine Forces in L.A. to Give Content Creators Maximum FirepowerBy Ken Kerschbaumer, Editorial Director
Friday, September 5, 2025 - 10:26 am
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Broadcast Management Group (BMG) has joined forces with Optimist Studios, one of Los Angeles' most versatile production campuses. The partnership unites BMG's Emmy-winning live-broadcast pedigree with Optimist's 40,000-sq-ft, three-stage complex, creating Southern California's premier venue for real-time content across sports, entertainment, news, and corporate communications and offers a new option ahead of events like the 2026 FIFA World Cup and 2028 Olympic Games.
BMG brings more than twenty years of live-production experience in sports, entertainment, news, and events-plus its proprietary Cloud Broadcast Network Operations Center (NOC), REMI (remote) mobile fleet, and nationwide talent bench.
Optimist Studio's Studio A measures nearly 6,000 sq. ft.
Optimist's campus offers three drive-in stages, extensive client amenities, and turnkey back-of-house support. Together, they deliver a one-vendor model: studio, crew, gear, cloud control, graphics, and post all under one roof.
For more than two decades, BMG crews have kept Los Angeles live-from Hollywood premieres to beach-volleyball championships, says Todd Mason, CEO of Broadcast Management Group. Our recent global election-centered town hall at Optimist confirmed how seamlessly their stages pair with our cloud workflow. Brands and networks need a cost-smart way to go live on every platform, from linear TV to TikTok. By combining Optimist's space with our cloud-connected control rooms, we can light up an Olympic-caliber broadcast in hours, not weeks.
Adds Juergen Dold, CEO of Optimist Studios: Our stages have launched everything from the BET Hip Hop Awards to TikTok Summits, top-tier music videos, and even Snoop Dogg's Iz It A Crime' album launch celebration. What we didn't have was a single partner who could take that same energy live to every screen. BMG brings broadcast-grade engineering and a one-vendor model that lets clients walk in with an idea and walk out on the air-no patchwork of suppliers required.
An 850 sq. ft. infinity studio offers plenty of production flexibility for clients of BMG and Optimist Studios.
BMG operates a global Network Operations Center (NOC) from its Cloud Control Center in Washington, D.C. With Optimist Studios' three stages now hard-wired to the NOC-the 24/7 hub that also anchors spoke facilities in New York and Las Vegas-clients can secure a single contract for studio space, crew, cloud control, graphics, and transmission. From game shows and talk shows to cast Q&As, brand activations, and celebrity reunion specials, productions can go live simultaneously to linear, FAST, and social channels in real time, then hit replay with same-day highlight edits.
For more than twenty years, BMG productions have been woven into the fabric of Los Angeles-supporting the Emmys, the Oscars, Elton John AIDS Foundation galas, and Netflix cast-interview series, adds Steven Cotliar, BMG Vice President of Global Partnerships, Los Angeles. Connecting that legacy to Optimist's stages gives studios, networks, and brands an unmatched, turnkey home for going live.
Productions at Optimist Studios now plug directly into BMG's Cloud Broadcast NOC, REMI mobile fleet, and 6,000-person talent bench. Those looking for a virtual set can have BMG deploy Zero Density or Brainstorm XR engines on demand, turning any stage at Optimist into a photoreal environment without lengthy build times. And dedicated fiber and satellite connectivity push feeds simultaneously to broadcasters, FAST channels, YouTube, TikTok, and corporate CDNs to anywhere around the globe. Every camera ISO records straight into BMG's cloud Media Asset Management system, allowing editors in New York, London, or Singapore to begin cutting highlight reels before the director calls wrap.
This Los Angeles expansion is part of BMG's broader strategy to create a national network of live-ready studios. The company recently announced it will construct two large custom-built multicam stages at its Washington, D.C. NOC, complementing existing insert facilities in D.C. and Las Vegas.
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BMG, Optimist Studios Combine Forces in L.A. to Give Content Creators Maximum FirepowerBy Ken Kerschbaumer, Editorial Director 
