Watch Brands at MIPDigital Fronts 2016 Trailer HERE
Paris, 16th March 2016 - MIPTV is launching Brands@MIPTV, a full program dedicated to brands which underlines their growing crossover with the entertainment content industry.
Following an introductory session from YouTube entitled the Future of Online Video Strategy, brand representatives will hear from the digital studios taking part in MIPDigital Fronts, the showcase specially tailored for Multi-Channel Networks and Digital Studios takes place in Cannes from 4-6 April as part of MIPTV. These showcases will demonstrate how brands can leverage their online content presence through collaboration with web-based talents in order to reach the highly prized millennial and generation Z target audiences.
The highlight of the new programme will be the Brands and Online Video Summit, which will be held on Tuesday 5 April 2016 at the Hotel Martinez, from 12:30 to 2:45pm.
This unique, invitation-only event, sponsored by Insight TV, is aimed at 80 top-level executives from consumer brands, digital studios, MCNs, online publishers, and online platforms. The Summit includes a networking lunch, followed by a panel of leading global brands that have become media owners. Speakers announced are Mattel's Chief Content Officer Catherine Balsam-Schwaber, Mondelez International's Global Head of Content and Media, Laura Henderson, and Swedish Postcode Lottery's Head of TV & Events, Ase Ericson.
The Summit will be followed by high-level networking and matchmaking sessions enabling brands and MCNs to initiate business partnerships. The community of brands attending has been labelled the MIPContent Club. Havas Group's creative agency in France Les Gaulois, AK Consulting in Germany, and BCMA in the UK are the programme's three industry partners.
More brands than ever before are committing to building ambitious online content strategies. The Brands@MIPTV initiative aims at creating a curated community of forward-thinking brands in the content creation area, said Laurine Garaude, Director of Television at Reed MIDEM.
Click here to access full Brands@MIPTV Conferences Programme
About MIPTV MIPTV is the world's biggest TV and digital content market powering the unlimited potential of extraordinary stories. In April, professionals from across the TV and digital entertainment ecosystem gather in Cannes, France, to forge partnerships, seal distribution deals, network with their international executive peers, and attend high-level conferences and keynotes. MIPTV is also a key venue for early-stage development and financing deals, content acquisitions and programme sales. And with the MIPDigital Fronts the premier global digital content market empowering the new digital content era and bringing together the new online video ecosystem with the TV industry, MIPTV anticipates and shapes the future of entertainment. http://www.miptv.com
Now in its third year, MIPDigital Fronts is the only international screenings showcase for MCNs, digital studios and online publishers. It was launched in 2014 as the content industry's first global distribution and acquisition market for high-quality original online productions and web series, thereby bridging the gap between the online video ecosystem and traditional entertainment content players.
MIPDigital Fronts features new online productions, followed by on-stage interviews with the creative executives and online talent behind the content. These showcases are designed to foster partnerships within the entertainment industry with operators who are aiming to assimilate the new codes of content creation that appeal to youth.
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Watch Brands at MIPDigital Fronts 2016 Trailer HERE
