NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and interactive experiences focused on cloud and AI applications for media organizations.

Booth Demonstrations

AWS will demonstrate AWS Elemental Inference, a managed service that applies AI in parallel with live video encoding to automate 16:9-to-vertical video creation in 6-10 seconds. Fox Sports Digital and NBCUniversal are current customers. The service integrates with existing AWS Elemental MediaLive and MediaConvert workflows.

The West Hall Lobby will feature the Cloud Court Challenge, created with Maple Leaf Sports and Entertainment (MLSE), an interactive basketball activation using computer vision and data analysis to provide participants with real-time performance insights.

The AWS Theater (W1333) will host more than 20 sessions featuring Prime Video, AMC, Sinclair, FanDuel, the NBA, and Graham Media, along with an AI Studio Startup Spotlight on Wednesday. A Builder Lab for hands-on technical workshops will be located at the back of the AWS Theater.

The Amazon Entertainment Loft (West Hall, Level 2, W235LMR) will cover AWS technology powering Amazon Luna, Prime Video, and Fire TV.

On Sunday from 4:00-5:00 p.m., AWS will host Women in Media: Walk the Floor, a guided tour of AWS and AWS Partner booths concluding at the Amazon Entertainment Loft. Registration is available on the AWS NAB page.

Speaking Sessions

Sunday, April 19

1:00-1:45 p.m. | W213-W214: AI and Content's Next Generation - Samira Panah Bakhtiar, AWS General Manager, Media, Entertainment, Games and Sports, with speakers from Genna, Gray Media, Sky, and A+E Factual Studios. Moderated by Jon Accarrino, Ordo Digital.

Monday, April 20

12:45-1:45 p.m. | N141 Main Stage: Streaming the Future: Fox's Cloud Transformation Journey with AWS - Chris Ziemer, AWS; Mayur Srinivasan, Fox Corporation SVP, Digital Video Platform; Ricardo Perez-Selsky, Fox Sports Senior Director, Digital Production Operations; Whil Reliford, Fox Corporation SVP, Media Services.

2:45-3:45 p.m. | W209-W210: The Intelligence Layer: How AI Technology is Shaping the Future of Content Distribution and Experience - Richard Adam Jones, Innovative Dreams; Soyoung Lee, TwelveLabs Co-Founder. Moderated by Yana Peacock, AWS.

Tuesday, April 21

2:00-2:45 p.m. | W3643 Sports Theater: The Fan Experience Reimagined - Alyssa Meyers, Marketing Brew; Shelby Williams, AWS.

3:00-3:30 p.m. | W3643 Sports Theater: AI in Sports: From Data to Dynamic Fan Experiences - NVIDIA, AWS, SumerSports, and CAMB.AI.

3:45-4:15 p.m. | W3643 Sports Theater: How the PGA TOUR Teed Up Automated Broadcast Production - Jason Dvorkin, AWS; Michael Raiondo, PGA TOUR VP of Broadcast Technology.

LINK:	https://www.sportsvideo.org/2026/04/07/nab-2026-aws-to-showcase-ai-and...
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