Quickplay and TwelveLabs Join AWS Business Outcomes Xcelerator Program

Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickplay and TwelveLabs have also been jointly accepted into the AWS Business Outcomes Xcelerator (BOX) Program.

The companies say their collaboration has resulted in a 40% increase in fielded opportunities for AI Studio over the past year.

The combined solution uses TwelveLabs' video foundation models with Quickplay's media platform to enable metadata enrichment, semantic search, key moment identification, and short-form content creation across video libraries.

Our partnership is achieving measurable momentum already in 2026. Our three organizations are helping customers move faster from experimentation to production with AI-powered video intelligence, says Sean Lynch, Director, Business Development and Partnerships, Quickplay. Being welcomed into the TwelveLabs Ecosystem Partner Program is a strong validation of the trust, technical alignment, and shared ambition we've built together. And with the support of AWS through the BOX program, we now have the resources and structure to go deeper with customers and turn innovation into even more powerful scalable outcomes.

This partnership reflects our belief that video understanding is becoming core infrastructure for modern media companies, says John Reigart, Senior Manager of Ecosystem Partnerships, TwelveLabs. Quickplay brings deep domain expertise and a proven platform, and together with AWS we're helping customers unlock entirely new value from their video archives.

As part of the partnership, the companies plan to coordinate go-to-market efforts targeting media, sports, and entertainment companies, co-develop customer demos and pilots using AWS infrastructure, and work with AWS account teams on customer deployments.

LINK:	https://www.sportsvideo.org/2026/04/06/quickplay-and-twelvelabs-join-a...
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