Mo-Sys forges AR partnership with VividQ

27/01/2021

Mo-Sys forges AR partnership with VividQ

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton January 25, 2021

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The partnership with VividQ will allow precision positioning of 3D models in augmented reality devices using computer-generated holography

Mo-Sys Engineering (www.mo-sys.com), world leader in precision camera tracking solutions for virtual studios and augmented reality, has joined in partnership with VividQ, pioneers in computer-generated holography for next-generation augmented reality (AR) displays. This allows 3D holographic projections to be placed precisely in real space, enabling users of future AR devices, like smart glasses, to explore virtual content in context with the natural environment.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-1024x576.png alt= class=lazyload wp-image-2401888 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-1024x576.png 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-300x169.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-768x432.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200-624x351.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223142/Mo_Sys_hologram-copy1200.png 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />Mo-Sys StarTracker is a proven and powerful camera tracking technology, widely used in television production and other creative environments for applications from virtual studios to realtime set extensions. It provides precise location for the camera in XYZ space, and with free rotation.

VividQ software for computer-generated holography is used in innovative display applications from AR wearables, to head-up displays. Holography the holy grail of display technologies relies on high-performance computation of complex light patterns to project realistic objects and scenes, for example in AR devices. VividQ generates holographic projections which, thanks to the precision location of Mo-Sys, can be displayed to the user at the correct place in the real environment. This is a major advance on today's AR devices where flat (stereoscopic) objects are mismatched with the real world. By presenting holographic projections with depth, the user's eyes can focus naturally as they scan the scene.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-1024x683.jpg alt= class=lazyload wp-image-2401887 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-1024x683.jpg 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-300x200.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-768x512.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200-624x416.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/01/25223046/Mo_Sys_Bike1200.jpg 1200w data-sizes=(max-width: 1024px) 100vw, 1024px /> The possibilities and applications of augmented reality in realtime devices are only just being explored, said Michael Geissler, CEO of Mo-Sys Engineering. We are at the cutting edge of camera tracking; VividQ is at the cutting edge of computer-generated holography, and we are excited to work together to bring some of these concepts to reality.

Darran Milne, CEO of VividQ added Our partnership with Mo-Sys is key to understanding the potential of computer-generated holography in future AR applications, developing experiences where virtual objects can blend seamlessly into the real world.

LINK:	https://creativecow.net/mo-sys-introduces-the-one-stop-4k-virtual-stud...
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