More Anime Genre Content on Video Pa!

A huge increase in the number of popular anime linked to TV broadcasts

KDDI CORPORATION

Okinawa Cellular Telephone Company

January 12,2016

From January 12, 2106, KDDI and Okinawa Cellular are expanding the anime genre entertainment content offered on Video Pass, the video streaming service for au smartphones.

Currently, the Video Pass flat-rate unlimited content includes a large number of genres, including movies (Western and Japanese), drama and anime. Of these, anime, with its line-up of widely-known works including the Naruto, Major and Gundam series, is always the top genre in terms of viewership, watched by approximately 40% of subscribers [1].

Now, in addition to these prominent works and in response to requests from subscribers to be able to see TV anime programs aired late at night that they missed on TV, the scope of our TV broadcast-linked titles will be more than doubled, and the latest TV anime programs, such as Osomatsu-san, Undefeated Bahamut Chronicle and Luck & Logic will be available for post-broadcast streaming.

In addition, anime based on popular comic books from a few years ago, such as Kingdom and Chihayafuru, will also be available for streaming.

Further, from January 14, 2016, in our student discount campaign aimed at customers aged 25 or under, in addition to receiving 5GB a month of data capacity free of charge to enable them to enjoy their smartphone without having to worry about data volume, customers applying during the campaign period for a student discount and registering (or re-registering) for Video Pass will be given a discount equal to their monthly data charge for up to 6 months (up to charges for July 2016), allowing them to enjoy Video Pass to their hearts content. [2]

With the expansion of the anime content of Video Pass, the unlimited content anime streaming service Anime Pass will terminate on April 30, 2016. New member registrations for Anime Pass will cease to be accepted from January 27.

Via the medium of Video Pass, KDDI will continue to offer new experiences and new means of enjoying the au smartphone.

[1]

As of December 2015: KDDI survey

[2]

Related news release

For more details, see the Attachment.

Attachment More Anime Genre Content on Video Pass!

The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.

LINK:	http://news.kddi.com/kddi/corporate/english/newsrelease/2016/01/12/169...
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