HP Unveils Rigid Latex Printing Technology

HP Unveils Rigid Latex Printing TechnologyNew technology enables latex printing on multiple surfaces, including breakthrough HP White Latex Ink

News highlights

First true hybrid HP Latex Printing technology, offering both flexible and rigid printing

Introduces HP's White Latex Ink, an industry breakthrough

First solution to produce totally odorless prints with eco-friendly, Original HP Latex water-based inks

Enables Print Service Providers to expand their offering and enter new markets

ORLANDO (FL), MARCH 22, 2018 - Today at ISA Sign Expo, HP Inc. announced the HP Latex R Series, the first, true hybrid latex technology that merges HP's renowned flexible printing capabilities into rigid printing. The HP Latex R Series brings the most vibrant colors1 into the rigid printing world, and pioneers white ink capabilities with the introduction of HP Latex White Ink.

The HP Latex R series brings unparalleled speed and quality to a wide range of rigid materials, such as foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass among others. Unlike UV printing technology, which creates a thick layer of ink that completely covers the material, HP's water-based Latex Inks preserve the look and feel of the media, and delivers odorless prints that are both safe for the environment and the printer operator.

With the new HP Latex Rigid Technology, our customers can expand their offering into new, high-value applications while also opening fresh creative ideas and concepts for sign and display that provide their users greater value, said Joan Perez Pericot, General Manager, HP Large Format Graphics Business, HP Inc.

Tackling one of the industry's most pervasive limitations in printing, HP's White Latex Ink has an innovative system that recirculates the white to avoid settling. For the first time, HP's innovative White Latex Ink delivers glossy, high-quality true white that doesn't yellow over time like traditional UV-based white ink does.

White ink has been a consistent problem for the industry. Traditionally it uses bigger and heavier pigment particles that frequently clog printheads, or the opaque mixture becomes separated and settles to the bottom of the ink reservoir. Until now, physically shaking the reservoirs often has been the necessary solution, said Thom Brown, Chief Inkologist at HP. Through HP's investment in innovation around chemistry and engineering, the white ink solution with the HP Latex R Series is an industry breakthrough.

The HP Latex R Series will be available during Q3 of 2018, with a full industry debut occurring in May at FESPA in Berlin, Germany.

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About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

Most vibrant colors based on internal HP testing, January 2018 compared to leading competitive printers under $350,000 USD. Tested in High Quality print mode on rigid (white acrylic 12-pass, 6-color,120%). Internal HP testing with HP GamutViewer, Alpha Shapes=50000.

Forward-Looking Statements

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries ( HP ) may differ materially from those expressed or implied by such forward-looking statements and assumptions.

All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of net revenue, margins, expenses, effective tax rates, net earnings, net earnings per share, cash flows, benefit plan funding, deferred tax assets, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring and other charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings, revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.

Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and the delivery of HP's services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the results of the restructuring plans, inc

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=2609338...
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