On the Hardwood: Golden State Warriors Connect Team, Chase Center to Fans at Home Through Dub Hub Experience Digital platform provides unique camera angles, live video chat room By Kristian Hernandez, Associate Editor
Monday, January 25, 2021 - 11:00 am
Print This Story | Subscribe
Story Highlights
The doldrums of 2020 may be in the past, but 2021 is still presenting challenges to in-venue production teams. Now out of the Orlando bubble, NBA organizations are hosting games in their home arenas and navigating the continuing difficulties of the pandemic. Like SVG's At the Ballpark and On the Gridiron series, On the Hardwood will take a look the hardships, creative ideas, and teamwork of NBA franchises.
When people flipped on the TV and watched games being played in the NBA bubble last summer, virtual spectators on an LED screen became less an eyesore and more a part of the overall viewing experience. The Golden State Warriors are adding the same fixture inside Chase Center, the league's newest venue, to bring fans together through a multilayered digital platform called the Dub Hub.
The idea came from the NBA bubble, notes Jen Millet, SVP, marketing, Golden State Warriors. The great thing about the league and teams is that best practices are shared and encouraged. We saw what the NBA did there, and, while we hoped to have fans in our building [for the start of the season], we said that we would consider doing this if we couldn't welcome fans back to Chase Center.
MORE ON THE HARDWOOD INTERVIEWS:
After Assisting Fox Sports Sun, Miami Heat Retrofit Control Room for Games in AmericanAirlines Arena
Atlanta Hawks Honor Legacy of Martin Luther King Jr. in First of Season-Long Unity Nights'
Minnesota Timberwolves Feature On-Court Media Day With Drone Flyover at Target Center
Denver Nuggets Repurpose RSN Broadcast With Some In-Venue Flavor
In the Splash Zone: Four Exclusive Camera Angles, VIP Tunnel Access, Digital Prompts From the beginning of the bubble, the Warriors gained inspiration from its operation at the Wide World of Sports Complex in Orlando. Through a partnership with the league and its teams, playoff-bound franchises could spice up the neutral setting with team-centric content and virtual fans watching from home. With California's strict protocols that disallow gatherings of large groups, the organization decided to take a stab at this technology, using the bubble as a reference and leveraging a relationship with The Famous Group.
We could put our full attention to what was actually happening from an entertainment and execution perspective [in the bubble], says Millet. As the pandemic progressed, we talked about what functionality we would want within the experience and put a lot of emphasis on three key things: maintaining our connection with the fans by giving them access, establishing a home-court advantage for our players, and creating value for our corporate partners and integrating their brand with our platform.
The Dub Hub allowed four unique viewing options: the linear broadcast, behind the basket, the LED screen in Chase Center, and a quad box with statistics.
With technological backing by The Famous Group, the Warriors developed a digital-first environment with plenty of amenities for supporters of all ages. A selected group of 120 fans (season-ticket holders, important groups in the Bay Area, etc.) are able to enter the virtual gathering an hour before tipoff. When camera and microphone capabilities are checked, fans are able to watch pregame warmups, chat with other members in real time, and listen to an exclusive game-day mix from team DJ Derrick DJ D-Sharp Robinson.
During the game, users are able to toggle among four unique viewing options: the linear broadcast on NBC Sports Bay Area, a bird's-eye shot of the Dub Hub videoboard in Chase Center, POV cameras behind each basket, and a quad view that brings together each available angle as well as a screen with statistics on both teams. Fans awarded VIP access receive an additional perk as the players run to the court.
Along with the courtside screen, we also created an experience in the player tunnel, Millet explains. Fans are lined up on screens in the player tunnel, and they're able to have two-way interactions with the players as they take the court. We've seen the players embrace that and become more accustomed to it during our homestands.
Fan participation and the physical screen provide a backdrop for local telecasts and for national games played on ESPN and TNT. The goal is to allow fans to show their support with various digital reactions that flash across their designated box in the mosaic. The selections include a wavy Warriors banner, a three-point hand signal after a made attempt, Warriors-themed thunder sticks, a traditional D # graphic when the players are in the defensive end of the floor, and a cable-car bell symbolizing San Francisco's history and the new pregame tradition at Chase Center. Since the operation is two-way, the fans get to interact with favorite players like Stephen Curry and rookie James Wiseman through microphones in the tunnel and have their chants heard in the venue via speakers behind the bench. Periodically, in-arena host Franco Finn joins the video chat to fuel the high energy.
The biggest driver of this project was to unite the community for its common love and passion for the Warriors. Whether it's with friends or complete strangers, the platform has given fans a chance to enjoy basketball in a new way.
When we host a community or corporate group, they all know each other, and they're able to watch the game together, adds Millet. When we bring average fans together that don't know each other, the thing that we've been most excited about is how there's still a ton of interaction.
Te
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
On the Hardwood: Golden State Warriors Connect Team, Chase Center to Fans at Home Through Dub Hub Experience Digital platform provides unique camera angles, live video chat room By Kristian Hernandez, Associate Editor 
