Meet our MVPs
Here, we introduce the clients who have embraced independent audits, implemented rigorous standards, and demonstrated a genuine dedication to improving the digital ecosystem. Join us as we shine a spotlight on these organisations and learn how theyre setting the bar for the rest of the industry.
It was great to speak with Carly Radford, Strategic Digital Solutions Manager at Telegraph Media Group (TMG). Carly also acts as TMG's TAG Compliance Officer & manages their IAB Gold Standard certification.
Here's what Carly had to say when asked about what it means to be an MVP and how TMG clients benefit from their playbook
What qualities and proof points would you expect from an MVP in digital advertising? An MVP in digital advertising should be committed to maintaining industry standards, exemplifying excellence in processes and procedures, and staying up-to-date with the latest brand safety guidelines. The digital landscape needs leaders who prioritise values like brand safety, fighting fraud, and fostering trust and transparency. Telegraph Media Group (TMG) is instrumental in guiding industry discussions on these issues.
What strategies in your playbook make you an MVP for your clients? TMG is a strong advocate for adhering to brand safety guidelines. We consistently uphold IAB Gold Standards and TAG Certification, backed by independent audits. We are also committed to educating our clients on the importance of effective blocklist strategies.
To ensure ad quality and site safety, weve developed an ad feedback tool that allows us to swiftly block unwanted ads. Our 24/7 process for managing bad ads ensures we can respond proactively to any breaking news. Additionally, we regularly update blocklists for our programmatic partners.
In what ways have your clients benefitted from the strategies you've implemented? TMG's brand safety strategies enhance transparency and greatly reduce the risk of ad misplacement, allowing brands to confidently support the Telegraph's quality journalism.
Clients have seen substantial benefits from TMG's use of Contextual and Semantic solutions, as well as tiered frameworks that more accurately classify news content.
In 2023, campaigns appearing on news articles on telegraph.co.uk were 10% more likely to be in view, readers active dwell time was 16 seconds longer, and overall attention quality was 53% higher compared to MOAT (digital ad analytics tool) benchmarks.
How does embodying the qualities of an MVP help you drive revenue? Trust is paramount in the digital landscape, and advertisers are increasingly choosing partners, such as TMG, who can demonstrate transparent and reliable processes.
At every step, from content creation to ad delivery, TMG upholds the highest standards of brand safety for its clients, giving brands the confidence that their reputation is protected. We implement blockers for highly sensitive topics, providing additional reassurance to our clients. This approach helps brands to achieve the best outcomes for brand affiliation, attention quality and action intent, and in turn helps drive revenue.
Who would be your top 3 MVP dinner guests and why? For our first choice, we would choose one of our Agency/Client partners. We are always eager to learn more about different clients approaches to brand safety and work together to navigate the challenges of the digital landscape.
The second choice would be an SSP (supply side platforms) partner. An SSP is an advertising technology partner used to help digital media owners sell digital ads. Our close relationships with SSPs help us maintain transparency, ensuring brand safety remains a top priority.
Lastly, we would invite a fellow premium news brand. The news brand industry has collaborated closely in recent years to effectively address brand safety challenges across the advertising ecosystem, whilst ensuring the continued support of quality independent journalism. It is of utmost importance to the industry that this collaboration continues.
Work with the best! See our full list of MVP clients
About Carly:
Carly has a strong foundation in digital compliance following more than nine years in the advertising industry. She spent three years conducting compliance audits for TAG before stepping into her current role at Telegraph Media Group. At TMG she leads projects across a variety of areas, including Programmatic Transparency, Consent Management Platform (CMP), projects, Ad Tech releases, Podcasts, Digital Display, Video, and Native advertising.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
Meet our MVPs
