Meet our MVPs
Here, we introduce the clients who have embraced independent audits, implemented rigorous standards, and demonstrated a genuine dedication to improving the digital ecosystem. Join us as we shine a spotlight on these organisations and learn how theyre setting the bar for the rest of the industry.
It was great to speak with Carly Radford, Strategic Digital Solutions Manager at Telegraph Media Group (TMG). Carly also acts as TMG's TAG Compliance Officer & manages their IAB Gold Standard certification.
Here's what Carly had to say when asked about what it means to be an MVP and how TMG clients benefit from their playbook
What qualities and proof points would you expect from an MVP in digital advertising? An MVP in digital advertising should be committed to maintaining industry standards, exemplifying excellence in processes and procedures, and staying up-to-date with the latest brand safety guidelines. The digital landscape needs leaders who prioritise values like brand safety, fighting fraud, and fostering trust and transparency. Telegraph Media Group (TMG) is instrumental in guiding industry discussions on these issues.
What strategies in your playbook make you an MVP for your clients? TMG is a strong advocate for adhering to brand safety guidelines. We consistently uphold IAB Gold Standards and TAG Certification, backed by independent audits. We are also committed to educating our clients on the importance of effective blocklist strategies.
To ensure ad quality and site safety, weve developed an ad feedback tool that allows us to swiftly block unwanted ads. Our 24/7 process for managing bad ads ensures we can respond proactively to any breaking news. Additionally, we regularly update blocklists for our programmatic partners.
In what ways have your clients benefitted from the strategies you've implemented? TMG's brand safety strategies enhance transparency and greatly reduce the risk of ad misplacement, allowing brands to confidently support the Telegraph's quality journalism.
Clients have seen substantial benefits from TMG's use of Contextual and Semantic solutions, as well as tiered frameworks that more accurately classify news content.
In 2023, campaigns appearing on news articles on telegraph.co.uk were 10% more likely to be in view, readers active dwell time was 16 seconds longer, and overall attention quality was 53% higher compared to MOAT (digital ad analytics tool) benchmarks.
How does embodying the qualities of an MVP help you drive revenue? Trust is paramount in the digital landscape, and advertisers are increasingly choosing partners, such as TMG, who can demonstrate transparent and reliable processes.
At every step, from content creation to ad delivery, TMG upholds the highest standards of brand safety for its clients, giving brands the confidence that their reputation is protected. We implement blockers for highly sensitive topics, providing additional reassurance to our clients. This approach helps brands to achieve the best outcomes for brand affiliation, attention quality and action intent, and in turn helps drive revenue.
Who would be your top 3 MVP dinner guests and why? For our first choice, we would choose one of our Agency/Client partners. We are always eager to learn more about different clients approaches to brand safety and work together to navigate the challenges of the digital landscape.
The second choice would be an SSP (supply side platforms) partner. An SSP is an advertising technology partner used to help digital media owners sell digital ads. Our close relationships with SSPs help us maintain transparency, ensuring brand safety remains a top priority.
Lastly, we would invite a fellow premium news brand. The news brand industry has collaborated closely in recent years to effectively address brand safety challenges across the advertising ecosystem, whilst ensuring the continued support of quality independent journalism. It is of utmost importance to the industry that this collaboration continues.
Work with the best! See our full list of MVP clients
About Carly:
Carly has a strong foundation in digital compliance following more than nine years in the advertising industry. She spent three years conducting compliance audits for TAG before stepping into her current role at Telegraph Media Group. At TMG she leads projects across a variety of areas, including Programmatic Transparency, Consent Management Platform (CMP), projects, Ad Tech releases, Podcasts, Digital Display, Video, and Native advertising.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
21/07/2026
In a time of disarray in regional sports broadcasting, the league will provide c...
21/07/2026
When NEP designed one of its largest recurring mobile production unit fleets for PGA TOUR
coverage, the leading media services provider faced a familiar challe...
21/07/2026
High-end analogue channel strip boasts plug-in recall
Originally revealed as a prototype back at NAMM 2024, the Channex Studio channel strip represented a b...
21/07/2026
Relies on same DSP as plug-in range
Musik Hack's line-up has been influenced heavily by founder Stan Greene's work as a mixing engineer, and their M...
21/07/2026
Official collaboration with boutique builder Dirty Boy Pedals
Warm Audio have just announced the launch of a new guitar pedal range created in collaboration...
21/07/2026
SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final
21 July, 2026
Media releases
Spain v Argentina attracted a Total TV reach of al...
21/07/2026
Rohde & Schwarz showcases broad range of EMC test solutions at EMC SIPI 2026 in ...
21/07/2026
Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...
21/07/2026
Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...
21/07/2026
COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package
Brie Clayton July 21, 2026
0 Comments
HIRING: Apple Motion Expert for Custom FCP ...
21/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...
21/07/2026
Calrec will be located in Hall 8, on Stand C47
Beyond bigger
For years, broadcast facilities were built around one assumption: provision for the biggest pro...
21/07/2026
Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...
21/07/2026
nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...
21/07/2026
C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...
21/07/2026
Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...
21/07/2026
Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K
Brie Clayton July 20, 2026
0 Comments
Colorist blends vintage film looks to shape...
Meet our MVPs
