Meet our MVPs
Here, we introduce the clients who have embraced independent audits, implemented rigorous standards, and demonstrated a genuine dedication to improving the digital ecosystem. Join us as we shine a spotlight on these organisations and learn how theyre setting the bar for the rest of the industry.
It was great to speak with Carly Radford, Strategic Digital Solutions Manager at Telegraph Media Group (TMG). Carly also acts as TMG's TAG Compliance Officer & manages their IAB Gold Standard certification.
Here's what Carly had to say when asked about what it means to be an MVP and how TMG clients benefit from their playbook
What qualities and proof points would you expect from an MVP in digital advertising? An MVP in digital advertising should be committed to maintaining industry standards, exemplifying excellence in processes and procedures, and staying up-to-date with the latest brand safety guidelines. The digital landscape needs leaders who prioritise values like brand safety, fighting fraud, and fostering trust and transparency. Telegraph Media Group (TMG) is instrumental in guiding industry discussions on these issues.
What strategies in your playbook make you an MVP for your clients? TMG is a strong advocate for adhering to brand safety guidelines. We consistently uphold IAB Gold Standards and TAG Certification, backed by independent audits. We are also committed to educating our clients on the importance of effective blocklist strategies.
To ensure ad quality and site safety, weve developed an ad feedback tool that allows us to swiftly block unwanted ads. Our 24/7 process for managing bad ads ensures we can respond proactively to any breaking news. Additionally, we regularly update blocklists for our programmatic partners.
In what ways have your clients benefitted from the strategies you've implemented? TMG's brand safety strategies enhance transparency and greatly reduce the risk of ad misplacement, allowing brands to confidently support the Telegraph's quality journalism.
Clients have seen substantial benefits from TMG's use of Contextual and Semantic solutions, as well as tiered frameworks that more accurately classify news content.
In 2023, campaigns appearing on news articles on telegraph.co.uk were 10% more likely to be in view, readers active dwell time was 16 seconds longer, and overall attention quality was 53% higher compared to MOAT (digital ad analytics tool) benchmarks.
How does embodying the qualities of an MVP help you drive revenue? Trust is paramount in the digital landscape, and advertisers are increasingly choosing partners, such as TMG, who can demonstrate transparent and reliable processes.
At every step, from content creation to ad delivery, TMG upholds the highest standards of brand safety for its clients, giving brands the confidence that their reputation is protected. We implement blockers for highly sensitive topics, providing additional reassurance to our clients. This approach helps brands to achieve the best outcomes for brand affiliation, attention quality and action intent, and in turn helps drive revenue.
Who would be your top 3 MVP dinner guests and why? For our first choice, we would choose one of our Agency/Client partners. We are always eager to learn more about different clients approaches to brand safety and work together to navigate the challenges of the digital landscape.
The second choice would be an SSP (supply side platforms) partner. An SSP is an advertising technology partner used to help digital media owners sell digital ads. Our close relationships with SSPs help us maintain transparency, ensuring brand safety remains a top priority.
Lastly, we would invite a fellow premium news brand. The news brand industry has collaborated closely in recent years to effectively address brand safety challenges across the advertising ecosystem, whilst ensuring the continued support of quality independent journalism. It is of utmost importance to the industry that this collaboration continues.
Work with the best! See our full list of MVP clients
About Carly:
Carly has a strong foundation in digital compliance following more than nine years in the advertising industry. She spent three years conducting compliance audits for TAG before stepping into her current role at Telegraph Media Group. At TMG she leads projects across a variety of areas, including Programmatic Transparency, Consent Management Platform (CMP), projects, Ad Tech releases, Podcasts, Digital Display, Video, and Native advertising.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
Meet our MVPs
