Imagens Kerry Freeman weighs in on the companys latest white paper, The Future of Premium Video Distribution
Author:
Colby RamseyPublish date:
Sep 6, 2018
Small fortunes are sunk in production costs for TV series, blockbuster films and glossy ads and yet they are often circulated for review using DVDs, or low cost (or even free)file transfer tools which leave them open to piracy, reflect badly on brand and provide a poor user experience.
Imagen's latest white paper, The Future of Premium Video Distribution', looks at how current screeners' solutions are damaging reputations, profit, and reveals how media production companies and film studios can appeal to clients and reviewers while protecting their valuable content, using a dedicated video distribution platform.
Media businesses invest considerable time, effort and money to create high resolution video content sharing it securely should be a no brainer.
Imagen sales executive Kerry Freeman believes it is important to look at the reasons why screeners are being shared. She tells TVBEurope: Content owners share screeners to create business opportunities, increase their brand awareness, and give their key stakeholders access to their material for various purposes. They need to share, promote and distribute what they are creating. Quickly, efficiently but securely.
In this regard, a variety of methods are being widely used across the industry:
Physical formats - DVDs and tapes
Physical methods of delivering digital files - USB sticks, hard drives
Online delivery methods - WeTransfer, Signiant, Media Shuttle
Online viewing portals - YouTube, Vimeo
Professional solutions - whereby content is easily previewed online before a download is required
Freeman explains that many of these methods fall into the category of what we call freemium' - a free or inexpensive solution that provides a quick fix. They are a temporary solution that is easy to adopt but quite difficult to manage, and ultimately they provide a poor experience for the recipient, which reflects badly on brand and can leave valuable content open to piracy.
But why are screeners being shared in such a variety of formats?
Traditional methods have always been used and are not being questioned
The format can be restricted by existing workflow or budgets
They are also often requested by the recipient, whether out of habit, or due to availability of resources or constraints on their side
Freeman adds that being able to preview material is paramount, because having to download large quantities of media is time-consuming and strenuous on bandwidth she says, The end client doesn't even know if they want to take all the content that is being sent to them . Moreover, content owners are sharing their material with broadcasters, commissioners etc. who are very busy individuals and therefore want to be able to view something as quickly and seamlessly as possible.
Security and version control are another well-known challenge for content owners. Indeed, once you have shared a copy of your screener using a DVD or a simple file transfer platform, you don't know where that copy goes. It could be stored in an unsecure location, other people may have access to it, etc and when it finally gets to your end user, it could no longer be the latest version!
The benefit of using a solution like ours is that we are providing an end-to-end service, continues Freeman. That's why people choose to put all their content into Imagen and keep it there; having physical methods and all these smaller individual workflows is very hard to manage, poses a potential security risk, and can become a nightmare from an administrative and billing perspective. Using Imagen, our customers have a secure and easy-to-use solution, with multiple features, all together on a branded portal . Making sure that promotion of their brand is maintained throughout the user journey is also a key concern, especially for smaller media companies. A lot of our users tend to opt for a watermarked version to be automatically created on ingest, adding another security layer .
Beyond sharing screeners, cloud-based video management platforms like Imagen allow media companies to do more with their material, from live-streaming, to clipping and sharing snippets on social media, as well as granting different permission levels to different categories of end users. You always keep full control on who accesses your content, and what they can do with it .
It is difficult to predict how long it will take for media companies to stop using physical methods and switch to online video management and distribution platforms instead. However, Kerry Freeman reveals We are definitely seeing more adoption year on year. Less and less people are asking us about security, because the standards are so high these days and we have the necessary accreditations that ensure we meet with clients' security policies. This allows us to provide solutions for some of the world's most valuable content, in the Premier League, IMG and BBC Studios for example.
Curious to find out more? Download Imagen's latest white paper here.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
28/08/2025
IBC stand 5.F81
Wowza to Reveal Next-Gen Video Streaming Innovations at IBC 2025
Amsterdam, August 28, 2025 Wowza, a leader in video streaming infrastructur...
Imagens Kerry Freeman weighs in on the companys latest white paper, The Future of Premium Video Distribution
