Today, our CEO Matthew Deaner called on the Government to act in 2017 to ensure subscription video on demand (SVOD) services contribute their fair share to the Australian production industry by commissioning Australian content. Noting that Netflix has amassed nearly six million Australian subscribers and Amazon's entry into the Australian SVOD market is imminent, Mr Deaner said:
For SVOD in Australia, 2015 was the year of disruption, 2016 was the year of consolidation and we're hoping 2017 will be the year of contribution.
The call is for SVOD services to contribute to the communities whose public infrastructure they rely on and from whom they derive their super-profits. The time has come for SVOD services give back to the Australian community and tell Australian stories.
Screen Producers Australia has been calling for a contribution for some time and now others are joining in. This year we saw policy makers, broadcasters and producers both here and around the world unite behind this position.
Attention is increasing on the corporate sector's social responsibilities and in particular their taxation arrangements where profits are diverted overseas. With regards to the value chain for the production and distribution of local content, Mr Deaner continued:
The market will not solve this on its own. In Australia, broadcasters have responsibilities not just to pay tax but to contribute to Australian stories for adults and children alike. These stories shape and strengthen our Australian identity and narrative. This contribution is important given their role in our community and access to public spectrum, audience and a continuing privileged competitive environment. Broadcasters are asked to pay their fair share. SVOD services, who are increasingly relying on other forms of public infrastructure such as the NBN, must contribute too.
On recent news that Netflix has agreed with the Government to a self-regulatory classification model to comply with Australia's classification system and, in effect, be treated as a broadcaster, Mr Deaner said:
SVOD services don't get to have their cake and eat it too. You can't ask to be treated like a broadcaster in one area - content classification - but then turn a blind eye to the other elements of the regulatory environment, such as contributions to the production and distribution of Australian content.
Mr Deaner noted Europe had taken steps to require a contribution from SVOD services and Canada is examining something similar. Mr Deaner said:
This year Europe took the lead and required SVOD services to contribute to local production and local stories. We see Canada heading down a similar path to ensure local content is respected and supported.
In 2017, I am calling on the Australian Government to ensure SVOD services contribute their fair share.
Download the release.
Media enquiries:
Carlin Beattie
carlin.beattie@screenproducers.org.au
0422 375 061
Screen Producers Australia wants debate on foreign streaming contributions
Max Mason, Australian Financial Review, 11 December 2016
Producers take aim at Netflix
David Knox, TV Tonight, 12 December 2016
SPA makes fresh call for foreign SVOD services to commission Aussie content
Jackie Keast, Inside Film, 12 December 2016
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Today, our CEO Matthew Deaner called on the Government to act in 2017 to ensure subscription video on demand (SVOD) services contribute their fair share to the Australian production industry by commissioning Australian content. Noting that Netflix has amassed nearly six million Australian subscribers and Amazon's entry into the Australian SVOD market is imminent, Mr Deaner said:
