PRG Opens 3,000 Sq. Ft. LED Digital Studio in Chicago

PRG Opens 3,000 Sq. Ft. LED Digital Studio in Chicago By Ken Kerschbaumer, Editorial Director

Monday, April 5, 2021 - 1:43 pm

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Production Resource Group has opened a new 3,000 sq.-ft. digital studio with a 45 33-foot LED stage in the McCook area of Chicago, adding to its network of studios in Los Angeles, Las Vegas, Nashville, New York, and Orlando. Through these studios, PRG is continuing to support brands, artists, designers, creators, and business leaders by providing the space and technology to create and connect to audiences. These studio environments are developed for pre-recorded and live content and are built for easy, fast, efficient production at any scale, from livestreamed corporate presentations and commercial shoots to music events all within COVID guidelines.

PRG's new studio in Chicago is 3,000 square feet.

With the new LED stage at our McCook location, we are able to offer advanced production service to augment our live video switching suites already in operation, says Eric Hansen, vice president, sales for PRG. This studio is designed for livestreaming or recording of corporate presentations like keynotes, product launches and town halls as well as music and commercial shoots. We believe PRG's studio, with its enhanced environment capabilities is a great resource for Chicago's advertising industry as they explore new ways to shoot ads quickly and cost effectively.

The Chicago digital studio boasts over 3,000 square feet with a 45 x 33-foot stage and offers PRG proprietary solutions, such as:

PRG Enhanced Environments state-of-the-art green screen replacement using LED screens to create natural-looking backgrounds and lighting reflections on set;

Ncam providing in-camera previsualization and real-time camera tracking; and

35LIVE! Multi-camera production technology that combines the power and immediacy of broadcast television with the soft look and feel of film production delivered to screens of any size.

The large space can easily handle car process as the studio features flexible LED ceiling panels, floor and walls and a large entrance that a car or SUV can be driven into, and it can accommodate large set pieces. Additionally, the digital studio is close to PRG's Chicago camera prep facility so PRG can easily supply cameras, lenses, and other services to meet the needs of advertising agencies and commercial producers.

Studio services are in such high demand at this time, and PRG's new Chicago studio, with its suite of advanced technologies, make it a new and invaluable resource for producers of scripted film and television, music videos, commercials and livestreamed events, adds Logan Covelli, PRG Chicago account executive. The relative proximity to Detroit also makes the studio a good option for auto manufacturers and auto activations. Because it's so versatile and fully loaded, the studio is truly ready for anything.

For more information on our Chicago studio visit www.prg.com/digitalstudios-chi.

LINK:	https://www.sportsvideo.org/2021/04/05/prg-opens-3000-sq-ft-led-digita...
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